Rebecca Lin
Co-founder & Lead Strategist
TikTok monetization expert with 8+ years in the creator economy. Specializing in data-driven approaches to content strategy, engagement optimization, and revenue maximization for short-form video creators.
About Rebecca
Rebecca Lin is co-founder and lead strategist at Calculate Creator, where she oversees all calculator methodologies, editorial content, and data accuracy. With a background in influencer marketing analytics and creator monetization, Rebecca has developed industry-leading models for estimating TikTok earnings, engagement metrics, and creator pricing.
Before founding Calculate Creator, Rebecca led creator partnerships at a major talent agency, working directly with TikTok creators to optimize their revenue streams and develop sustainable monetization strategies. Her direct experience with TikTok's Creator Fund, LIVE gifting systems, and brand partnership negotiations informs the practical, data-driven approach behind all our calculators.
Rebecca holds a B.S. in Digital Analytics from the University of Southern California and is a certified Digital Marketing specialist with a focus on influencer marketing metrics and ROI analysis.
Featured Articles by Rebecca
TikTok RPM Explained: Creator Fund Payment Calculation Guide
Master TikTok's Revenue Per Mille metrics with our in-depth breakdown of regional payment difference...
TikTok LIVE Gifts & Diamond Conversion Rates: Complete Guide
Navigate TikTok's virtual gift economy with our comprehensive guide to coin values, diamond conversi...
TikTok Influencer Pricing Guide: Data-Backed Rate Setting
Set optimal rates for your TikTok brand partnerships using our data-backed pricing models calibrated...
TikTok Engagement Rate Optimization: Beyond Likes & Views
Boost your TikTok algorithm performance with our data-driven guide to key engagement metrics and act...
Areas of Expertise
TikTok Creator Fund & Monetization
Detailed analysis of Creator Fund payment structures, regional variations, and optimization strategies for maximizing earnings from platform monetization.
Engagement Metrics & Algorithm Analytics
Data-driven approaches to understanding TikTok's algorithm, with particular focus on engagement rate optimization and content performance prediction.
LIVE Gifts & Virtual Currency Systems
Comprehensive knowledge of TikTok's virtual currency ecosystem, including Coins, Diamonds, and gift value conversion rates across different markets.
Influencer Pricing & Brand Partnerships
Market-based models for determining creator rates across different follower tiers, content formats, and engagement levels for optimal brand partnerships.