$0.05-$0.12
RPM
Often higher with US-heavy audiences
Benchmarks
TikTok creators: Compare your numbers with benchmark ranges by platform and niche. Every card links to a calculator and a guide so you can move from metric to action.
Benchmark ranges on CalculateCreator are directional. They are designed to help you estimate whether your current metrics look below, near, or above commonly observed ranges for similar creator contexts. They are not guarantees of future performance and should always be interpreted with your own audience mix, seasonality, and content type.
How to use these benchmarks
- Filter by platform and niche to narrow to a relevant comparison set.
- Open the linked calculator and run your own numbers with matching time periods.
- Review the assumptions and methodology notes before making business decisions.
- Track trend direction over time instead of relying on a single benchmark snapshot.
Benchmarks are updated on a regular cadence, but update timing may vary by metric. If you see a range that appears stale relative to major platform changes, report it via Contact and include the URL.
Updated weekly.
$200-$10,000+
Deal value
Range expands by follower tier and deliverables
Brand PartnershipsAll niches
Varies by mix
Estimated monthly earnings
Compare platform-by-platform assumptions
Multi-platformAll niches
Methodology and limits
Our benchmark cards are built from aggregated public and community-visible signals, not private platform databases. Variability can be high across countries, monetization programs, ad demand cycles, and creator verticals. Use these ranges to frame decisions, then validate against your own historical performance.
For assumptions and refresh policy details, review Methodology and Editorial Policy. For practical usage examples, explore the calculators directory and related guides.
Before you make a decision
- Match the date range of your data to the benchmark period.
- Compare against at least two adjacent benchmark cards, not one isolated value.
- Use calculator scenarios to test best-case and conservative assumptions.
- Re-check ranges after major platform policy shifts or seasonal demand changes.
CalculateCreator benchmarks are built for planning conversations, pricing hypotheses, and performance reviews. They are not legal, tax, or financial advice. If your decision has contractual or regulatory impact, pair these ranges with your own records and advisor guidance.
Revisit this hub before quarterly planning, sponsorship negotiations, and major content shifts so your assumptions remain aligned with current market conditions.