TikTok Shop has expanded into 8 new markets since October 2025, bringing its total to 25 countries with integrated in-app commerce as of February 2026. The tiktok shop expansion 2026 rollout includes new seller tools, revised commission structures, and aggressive growth targets that signal TikTok's intent to become a major global e-commerce platform. For creators and sellers, these changes open significant new revenue opportunities, but also introduce new complexities around fees, logistics, and cross-border selling.
What Is New With TikTok Shop in 2026
TikTok Shop's early 2026 expansion represents the platform's largest geographic rollout since its initial US launch in September 2023. The expansion is happening alongside major feature updates and commission restructuring that affect both new and existing markets.
The context here is important: TikTok Shop generated an estimated $33 billion in global gross merchandise value (GMV) in 2025, up from roughly $20 billion in 2024. The platform is now the fastest-growing social commerce channel globally, and the 2026 expansion is designed to accelerate that trajectory. For creators who sell products or earn affiliate commissions, this growth translates directly into more money-making opportunities on TikTok.
New Markets Launching in 2026
TikTok Shop added 8 new countries between October 2025 and February 2026, with additional launches planned for spring and summer:
Recently Launched Markets
| Country | Launch Date | Status |
|---|---|---|
| Germany | October 2025 | Full launch |
| France | November 2025 | Full launch |
| Italy | November 2025 | Full launch |
| Spain | December 2025 | Full launch |
| Australia | January 2026 | Full launch |
| Canada | January 2026 | Full launch |
| Japan | February 2026 | Beta launch |
| South Korea | February 2026 | Beta launch |
Upcoming Markets (Confirmed or Reported)
TikTok has confirmed or strongly indicated TikTok Shop launches in the following markets during spring-summer 2026: Brazil (Q2 2026), Mexico (Q2 2026), Netherlands (Q2 2026), and India (Q3 2026, pending regulatory approval). The India launch would be particularly significant given TikTok's complicated history in that market and the enormous potential consumer base.
The European expansion is notable for its speed. TikTok launched four major EU markets in just three months, suggesting the platform has resolved the regulatory and logistics challenges that delayed its European rollout throughout 2024 and early 2025. For European creators, this opens up the same commerce tools that US and UK creators have been leveraging for over a year.
For a comprehensive overview of all TikTok monetization methods including Shop, see our complete monetization guide.
New Seller and Creator Features
The 2026 expansion comes with several significant feature updates:
Enhanced Affiliate Program
TikTok Shop's affiliate program, which allows creators to earn commissions by promoting products without holding inventory, received a major upgrade in January 2026. Key changes include:
- Tiered commission boosts. High-performing affiliates (over $10,000 in monthly sales) now receive commission rate bonuses of 2-5% above the base rate set by sellers.
- AI product recommendations. TikTok's algorithm now suggests products to affiliates based on their audience demographics and content niche, making it easier to find relevant products to promote.
- Sample program expansion. More sellers are offering free product samples to affiliates, reducing the barrier to creating authentic product reviews.
Live Shopping Improvements
Live shopping has been TikTok Shop's highest-converting sales channel, and the 2026 updates enhance it further:
- Multi-host live streams. Sellers can now add up to 4 co-hosts to a single live shopping session, enabling collaborative selling.
- Automated product showcasing. Products can now be pinned and rotated automatically during live streams based on viewer interest signals.
- Improved analytics. Real-time sales dashboards during live streams now show conversion rates, average order value, and audience retention by product.
These live features complement live earnings from gifts and tips, giving creators two simultaneous revenue streams during a single broadcast.
Shop Tab Redesign
TikTok redesigned its in-app Shop tab in January 2026 to feature more personalized product recommendations, trending products, and creator-curated collections. Early data suggests the redesign increased Shop tab browse-to-purchase conversion rates by approximately 18%.
Commission Structure Changes
TikTok revised its commission structure effective February 1, 2026. The changes are designed to attract more sellers while maintaining profitability:
| Category | Previous Commission Rate | 2026 Commission Rate | Change |
|---|---|---|---|
| Fashion & Accessories | 5.0% | 4.5% | -0.5% |
| Beauty & Personal Care | 5.0% | 4.5% | -0.5% |
| Electronics | 3.0% | 3.0% | No change |
| Home & Garden | 5.0% | 4.0% | -1.0% |
| Food & Beverages | 2.0% | 2.0% | No change |
| Health & Wellness | 5.0% | 4.5% | -0.5% |
| Sports & Outdoors | 5.0% | 4.0% | -1.0% |
The reductions in several categories reflect TikTok's strategy to undercut Amazon and other e-commerce platforms on seller costs. Lower platform commissions mean sellers can offer more competitive prices or higher affiliate commissions to creators, both of which benefit the ecosystem.
Note that these are TikTok's platform fees. Affiliate commissions paid to creators by sellers are separate and set by each individual seller, typically ranging from 5% to 20% depending on the product category and margin structure. To understand how these fees affect your actual profit margins, use our TikTok Shop profit calculator.
TikTok Shop Growth Data
The numbers behind TikTok Shop's expansion tell a compelling story:
| Metric | Q4 2025 | Q1 2026 (Projected) | YoY Growth |
|---|---|---|---|
| Global GMV | $11.5B (quarterly) | $13.2B (projected) | +65% YoY |
| Active sellers (global) | 2.8 million | 3.5 million | +80% YoY |
| Active affiliate creators | 1.2 million | 1.6 million | +90% YoY |
| Average order value (US) | $28.50 | $31.20 | +18% YoY |
| Live shopping GMV share | 35% | 38% | +8% pts YoY |
The affiliate creator number is particularly relevant. Nearly 1.6 million creators are now earning commissions through TikTok Shop globally, making it one of the fastest-growing creator monetization channels on any platform. For creators exploring this income stream, our guide on seven ways to make money on TikTok covers how Shop fits into a diversified earning strategy.
How to Maximize Your TikTok Shop Results
Whether you are a seller or an affiliate creator, here are strategies for capitalizing on the 2026 expansion:
For affiliate creators: Focus on products in niches where you already have audience trust. Authenticity drives conversion on TikTok Shop far more than hard selling. Use the new AI product recommendation feature to discover products that match your audience. Track your performance using TikTok's affiliate dashboard and double down on what converts.
For sellers: The new market launches represent a first-mover opportunity. Sellers who establish early presence in newly launched markets like Japan and South Korea benefit from less competition and TikTok's promotional support for early adopters. Invest in creator partnerships through the affiliate program rather than relying solely on paid ads.
For both: Live shopping consistently outperforms static video for sales conversion. If you are not doing live selling or live product showcases, you are leaving money on the table. The new multi-host feature makes it easier to collaborate and cross-promote.
Understanding your engagement rate is critical for TikTok Shop success, since higher engagement typically correlates with higher conversion rates on product content. And for a broader view of how TikTok Shop income fits into your total earnings picture, the TikTok money calculator can help you model all revenue streams together.
Calculate Your TikTok Shop Profits
The commission changes and expansion updates make it worth re-evaluating your TikTok Shop economics. Use our TikTok Shop profit calculator to model your margins under the 2026 fee structure. Input your product costs, selling price, and commission rates to see exactly how much you keep after TikTok's cut, shipping, and other expenses.
TikTok Shop in 2026 is bigger, available in more countries, and charging lower commissions than ever. For creators and sellers willing to invest in social commerce, the window of opportunity is wide open.