TikTok Average Views: Track & Improve Your Performance Metrics

How to Track and Improve Average Views on TikTok

Average views is a crucial metric that indicates your content's reach and overall account health. This article will show you how to effectively track this metric and implement proven strategies to increase your average view counts.

Why Average Views Matter on TikTok

While follower count often gets the spotlight, average view count is arguably more important because:

1. Algorithm indicator: It reflects how well the TikTok algorithm distributes your content

2. Monetization potential: Higher average views directly correlate with earning potential

3. Growth predictor: Consistent view growth typically precedes follower growth

4. Creator Fund qualification: Meeting the view thresholds for monetization programs

You can track your average views using our TikTok Average Views Calculator – Track Growth Trajectory.

How to Calculate and Track Your Average Views

The basic formula for average views is:

```

Average Views = Total Views ÷ Number of Videos

```

For more meaningful analysis:

1. Track rolling averages: Calculate based on your last 10-20 videos

2. Compare similar content: Group videos by type/theme for fair comparison

3. Monitor trends over time: Weekly and monthly averages show progress patterns

TikTok Average View Benchmarks

Based on our analysis of thousands of TikTok accounts, here are typical average view counts by follower range:

|----------------|-----------------|---------|------------------|

| Under 1K | <100 | 100-500 | >500 |

| 1K-5K | <500 | 500-2K | >2K |

| 5K-10K | <1K | 1K-5K | >5K |

| 10K-50K | <3K | 3K-15K | >15K |

| 50K-100K | <10K | 10K-30K | >30K |

| 100K-500K | <20K | 20K-100K | >100K |

| 500K-1M | <50K | 50K-200K | >200K |

| 1M+ | <200K | 200K-500K | >500K |

Note: High-performing accounts often see 2-5× their follower count in views.

Key Metrics That Influence Average Views

Use our TikTok Video Analytics Calculator – Track Content Performance to measure these critical factors:

1. Watch time/completion rate: The percentage of your video viewers watch

2. First 3-second retention: How many viewers stay past the crucial opening

3. Engagement rate: Likes, comments, and shares per view

4. Share rate: One of the strongest indicators of content quality

5. Viewer return rate: Percentage of viewers who watch multiple videos

8 Proven Strategies to Increase Your Average Views

1. Optimize for the Algorithm

- Post consistently: 1-3 videos daily is ideal for most accounts

- Find your optimal posting times: Use TikTok analytics to identify when your audience is most active

- First 24 hours matter: Promote new videos across platforms to boost initial engagement

2. Master the Hook (First 3 Seconds)

- Start with the payoff: Show the most interesting part first

- Use pattern interrupts: Unexpected transitions capture attention

- Text overlays: Add curiosity-driving text to keep viewers watching

- Direct address: Start with "Wait until you see..." or similar phrases

3. Create Series and Themed Content

- Develop recognizable formats: Consistent formats build viewer loyalty

- Multi-part content: "Part 1 of 3" videos encourage viewers to find your other content

- Leverage trending series formats: Put your spin on popular multi-part trends

4. Analyze and Double Down on Success

- Identify your top 10% performers: Look for common elements in your highest-view videos

- Create "spiritual sequels": Make new content that follows similar formats to your hits

- A/B test video elements: Systematically vary intros, music, editing pace

5. Boost Completion Rate

- Optimal video length: For most accounts, 21-34 seconds shows highest completion rates

- Create open loops: Raise questions early that are answered at the end

- Maintain visual interest: Change scenes or angles every 2-3 seconds

6. Leverage TikTok-Specific Features

- Trending sounds: Videos using trending audio get 52% more views on average

- Duets and Stitches: Engage with popular creators through these collaborative features

- TikTok effects: New effects are often algorithmically boosted

7. Cross-Promote Your Content

- Share to Instagram/Twitter: Drive external traffic to your latest TikToks

- Create traffic between videos: Reference your other content

- Build a content ecosystem: Develop interdependent videos that reference each other

8. Engage With Your Community

- Respond to comments: Higher comment response rates correlate with better distribution

- Create "response" videos: Answer interesting viewer questions in new content

- Community challenges: Invite viewers to participate in your own trends

Measuring Improvement

Track these metrics weekly to monitor your progress:

- Average views (last 10 videos)

- Median view count (often more revealing than average)

- Completion rate trend

- Percentage of videos exceeding your average

Conclusion

Improving your average view count isn't about producing viral one-offs but building sustainable viewing patterns through strategic content development. Focus on consistent quality, viewer retention, and community building rather than trend-chasing alone.

For more in-depth analytics and performance tracking, explore our complete suite of TikTok analytics tools.