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TikTok Brand Deal Rate Calculator
Calculate how much you should charge brands for sponsored content based on your follower count, engagement rate, niche, and deliverable type.
Calculate Your Rate
Your total TikTok followers
Your average engagement rate
Your primary content category
Type of sponsored content
Brand Deal Rate Guidelines
Nano (< 10K)
Entry-level rates
Micro (10K-50K)
Growing influence
Mid (50K-500K)
Established creators
Macro (500K-1M)
Major influence
Mega (1M+)
Celebrity tier
Negotiation Tips
1
Start 20-30% higher than your target rate to leave room for negotiation
2
Showcase your engagement rate if it's above 5%
3
Provide case studies or testimonials from past brand partnerships
4
Offer package deals for multiple videos at a discounted rate
5
Never accept less than your minimum—know your worth