TikTok brand deal rates have shifted significantly heading into 2026. Creator demand is up, brand budgets are larger, and the types of deliverables that brands are willing to pay for have expanded well beyond the standard single in-feed video. This rate card reflects current market pricing based on aggregated deal data from creator partnerships closed in Q4 2025 and Q1 2026.
Use these figures as benchmarks when evaluating incoming offers or setting your own rate card. Actual rates vary based on engagement quality, audience demographics, past campaign performance, and the specific brand category — but the numbers below represent the realistic middle of the market for each tier and niche.
Average Rates by Follower Tier
Follower count establishes the pricing tier for most brand deal negotiations. While engagement rate and audience demographics ultimately determine whether a deal closes at the top or bottom of each range, the follower tier sets the conversation's starting point.
Nano Creators (1K-10K followers): $50-$200 per post. Nano creator deals have grown in volume throughout 2025 and into 2026. Brands — particularly DTC startups and local service businesses — have recognized that nano creators drive higher conversion rates per dollar spent compared to larger accounts. The per-post rates remain modest, but nano creators who can demonstrate strong engagement and niche relevance are increasingly able to negotiate toward the upper end of this range or secure multi-post packages that bring the total deal value above $500.
Micro Creators (10K-50K followers): $200-$1,000 per post. The micro tier remains the highest-volume segment of the TikTok influencer market. Brands allocate the largest share of their influencer budgets to micro creators because the combination of reach, trust, and cost-efficiency is strongest at this level. A micro creator with above-average engagement (7%+) in a commercially valuable niche can consistently exceed $1,000 per post when factoring in add-ons like usage rights and exclusivity.
Mid-Tier Creators (50K-200K followers): $1,000-$5,000 per post. Mid-tier pricing has seen the most upward movement year-over-year. Brands now view 50K-200K follower creators as the optimal balance between cultural relevance and measurable ROI. The spread within this tier is wide — a 75K-follower creator in a general entertainment niche may earn $1,200 per post, while a 150K-follower creator in finance or tech with strong engagement metrics can command $4,000-$5,000.
Macro Creators (200K-1M followers): $5,000-$15,000 per post. Macro creator deals in 2026 are increasingly structured as multi-deliverable campaigns rather than single posts. A typical macro deal includes 2-3 videos, story mentions, and some form of usage rights, with total campaign values ranging from $10,000 to $40,000. Single-post rates within these campaigns land in the $5,000-$15,000 range depending on the creator's track record with branded content performance.
Mega Creators (1M+ followers): $15,000-$50,000+ per post. Mega creator pricing is the least standardized tier because deal structures vary enormously. Some mega creators negotiate flat fees per post, while others work on hybrid models that include a base fee plus performance bonuses tied to views, clicks, or conversions. The $50,000+ figure applies to creators with multi-million follower counts, established track records of driving sales, and strong brand-safety profiles.
Rates by Content Niche
Content niche is the second-most important pricing variable after follower count. Brands pay more to reach audiences in categories where customer acquisition costs are high and customer lifetime values justify larger influencer spending.
The following rates reflect the mid-tier range (50K-200K followers) as a baseline. Scale up or down based on your actual follower count.
Finance and Investing: $2,000-$10,000 per post. Finance remains the highest-paying niche on TikTok. Credit card companies, investing platforms, crypto exchanges, insurance providers, and fintech startups all compete aggressively for creator partnerships. The high end of this range applies to creators who can demonstrate measurable conversion — signup rates, app downloads, or qualified leads — from previous campaigns. Even at the lower end, finance creators earn 2-3x what general entertainment creators at the same follower count can expect.
Beauty and Skincare: $1,000-$5,000 per post. Beauty is the largest niche by deal volume on TikTok. Every major beauty brand runs influencer campaigns, and the sheer number of available deals keeps pricing competitive. Rates cluster around $1,500-$3,000 for mid-tier creators, with premium pricing reserved for those with specialized audiences (clinical skincare, K-beauty, luxury cosmetics) or exceptional engagement metrics.
Fitness and Wellness: $800-$4,000 per post. Fitness content converts well for supplement brands, fitness apps, activewear companies, and wellness products. The visual nature of TikTok makes product demonstration natural and effective. Creators who combine workout content with product integration in authentic ways — wearing the brand during a real workout rather than doing a static talking-head review — command rates at the top of this range.
Food and Cooking: $600-$3,000 per post. Food content drives high engagement but the brand budgets tend to be smaller than finance or beauty. The exceptions are kitchen appliance brands, meal delivery services, and food subscription boxes, which pay comparable rates to beauty. Recipe creators who can integrate products into cooking content naturally have the strongest pricing power in this niche.
Comedy and Entertainment: $500-$3,000 per post. Entertainment creators reach the broadest audiences but face a pricing disadvantage because their viewers are harder to target commercially. Brands use comedy creators for awareness campaigns rather than direct-response, which typically means lower per-post budgets. However, comedy creators with massive reach can offset lower rates through sheer volume of deals.
Pricing by Deliverable Type
Not all content deliverables carry the same value. Brands pay different rates depending on what type of content they need and where it will appear.
Standard in-feed video: base rate. This is your core deliverable — a single video posted to your TikTok profile, typically 30-90 seconds, integrating the brand's product or message. All follower-tier rates listed above assume this deliverable type.
Story mention: 30% of your video rate. TikTok Stories have lower reach and shorter lifespans than in-feed posts, which makes them a secondary deliverable. Most creators bundle story mentions with in-feed videos rather than selling them standalone. A story mention adds quick supplementary visibility for the brand without requiring a full production effort from the creator.
Video series (3+ videos): 2.5x your single-video rate. Multi-video series are increasingly popular with brands because they allow for deeper storytelling and repeated audience exposure. Pricing at 2.5x (rather than 3x) reflects a volume discount that makes the package attractive to brands while still paying the creator a premium for the extended commitment. Some creators negotiate series deals at 2.7-3x for longer commitments of 5+ videos.
UGC-only content (no posting): 40-60% of your regular rate. Brands sometimes hire creators to produce content that the brand posts from its own account, not the creator's. This is user-generated content (UGC) in the commercial sense — the brand wants creator-quality content without paying for the creator's distribution. Rates are lower because you are not lending your audience, but the production effort is comparable. Price at 40% if the brand handles all creative direction, 60% if you are developing the concept and script.
Whitelisting and Spark Ads: 15-25% on top of base rate. When a brand runs your content as a paid advertisement through TikTok's Spark Ads feature or via whitelisting, your video reaches audiences far beyond your organic followers. This extended distribution adds value for the brand and should be priced separately. Negotiate a whitelisting fee as a monthly add-on ($200-$2,000/month depending on tier) or a one-time percentage increase.
Market Trends for 2026
Several shifts in the TikTok creator economy are reshaping how brand deals get structured and priced this year.
Rates are up 15-20% from 2025. Brand spending on TikTok influencer marketing has grown faster than the supply of qualified creators, particularly in the micro and mid-tier segments. This supply-demand imbalance is pushing rates upward across all tiers and niches. If you are using 2024 or 2025 benchmarks to price your deals, you are likely leaving money on the table.
TikTok Shop integration deals are growing fast. An increasing number of brand deals now include a TikTok Shop component — either linking to the brand's TikTok Shop listing within the sponsored video or creating dedicated shoppable content. These hybrid deals combine a flat sponsorship fee with affiliate commission on sales generated through the Shop link, giving creators an upside beyond the base rate. Expect to see this deal structure become standard for product-based brands by late 2026.
Longer-term partnerships are replacing one-off posts. Brands are moving away from single-post sponsorships in favor of multi-month ambassador programs. These partnerships typically include 4-8 deliverables per month, exclusivity terms, and performance-based bonuses. Total deal values are significantly higher — a mid-tier creator might earn $8,000-$15,000 per month under an ambassador agreement versus $2,000-$4,000 from scattered one-off deals. The trade-off is reduced flexibility to work with competing brands.
Performance-based pricing is entering the mainstream. More brands are proposing hybrid compensation models that include a reduced base fee plus bonuses tied to specific metrics — views, engagement rate, click-through rate, or direct sales. While some creators resist this structure, it can be advantageous for those with strong track records. A hybrid deal with a $2,000 base plus $0.01 per view can significantly outperform a flat $3,500 fee if the content performs well.
Use our brand deal rate calculator to generate a personalized rate based on your specific follower count, engagement metrics, content niche, and deliverable requirements. The calculator applies the 2026 market data from this rate card to your individual profile.