TikTok creators: Most creators undercharge for their first sponsorship. They accept the first number a brand throws out because they have no reference point for what their audience is actually worth. That ends here.
Your TikTok sponsorship rate depends on three core variables: follower count, engagement rate, and content niche. Follower count sets the baseline. Engagement quality multiplies it. Niche determines the ceiling. The rate card below reflects real market data from brand deals closed in early 2026, not theoretical projections or outdated 2023 figures.
Rate Card by Follower Count
Follower count remains the starting point for sponsorship pricing because it is the metric brands understand most intuitively. While engagement rate and audience quality matter more for actual campaign performance, follower count is still how most initial conversations get framed.
Here are the standard TikTok sponsorship rates by follower tier in 2026:
Nano Creators (1K-10K followers): $50-$200 per post. Nano creators bring tight-knit communities with high trust and strong engagement percentages. Brands targeting niche audiences increasingly seek out nano creators for authentic product integration. At this tier, you are typically working with smaller DTC brands or local businesses. The rates are modest, but the volume of available deals is high, and these partnerships often come with fewer creative restrictions.
Micro Creators (10K-50K followers): $200-$1,000 per post. The micro tier is where sponsorship income starts becoming meaningful. Brands view 10K-50K follower accounts as the sweet spot for cost-effective reach with genuine audience trust. A micro creator with strong engagement in a valuable niche can consistently command $700-$1,000 per post, while those in broader entertainment categories will land closer to $200-$400.
Mid-Tier Creators (50K-200K followers): $1,000-$5,000 per post. Mid-tier is where brand deal revenue can replace or exceed a full-time salary. At this level, you are working with established brands that have dedicated influencer marketing budgets. The wide range reflects differences in niche value and engagement quality — a finance creator at 100K followers with 6% engagement will command significantly more than a comedy creator at the same follower count with 3% engagement.
Macro Creators (200K-1M followers): $5,000-$15,000 per post. Macro creators offer brands the combination of scale and credibility. Deals at this tier typically involve more complex deliverables — multi-video packages, exclusivity windows, and usage rights beyond TikTok. Negotiations become more formal, often running through talent managers or agencies on both sides.
Mega Creators (1M+ followers): $15,000-$50,000+ per post. At the mega level, rates vary enormously based on the creator's specific audience demographics, past campaign performance data, and cultural relevance. Top-tier creators in high-value niches regularly negotiate deals above $50,000 for single deliverables, particularly when usage rights and exclusivity are included.
Niche Premium Multipliers
The follower-tier rates above represent baseline figures. Your actual rate should be adjusted based on the commercial value of your content niche. Brands pay more to reach audiences that spend more money on their products and services.
Finance and Investing: 2-3x baseline. Finance audiences are among the most commercially valuable on TikTok. Viewers in this niche tend to be higher-income adults actively looking for financial products — credit cards, investing platforms, insurance, and banking services. These product categories have high customer lifetime values, so brands allocate significantly larger budgets to reach them. A micro creator in the finance niche should be pricing closer to the mid-tier baseline.
Technology and SaaS: 1.5-2x baseline. Tech audiences convert well for software products, gadgets, and digital services. The premium is not as high as finance because the audience skews younger, but tech brands have large marketing budgets and are willing to pay above standard rates for creators who can demo products effectively.
Beauty and Fashion: 1x (baseline). Beauty and fashion represent the largest volume of TikTok brand deals, which keeps pricing competitive. These niches serve as the industry baseline — the rates listed by follower tier above most closely match beauty and fashion pricing. High engagement or a specialized sub-niche (clean beauty, luxury fashion, plus-size fashion) can push rates above baseline.
Fitness and Health: 1.2-1.5x baseline. Health and wellness brands invest heavily in influencer marketing because product demonstration works exceptionally well in video format. Supplement companies, fitness apps, and activewear brands all pay above standard rates, particularly for creators who can show authentic product usage in workout or routine content.
Food and Entertainment: 0.8-1x baseline. Broad entertainment and food content typically prices at or slightly below baseline because the audiences, while large, are less commercially targeted. The exception is food creators who focus on specific product categories — coffee, kitchen gadgets, meal delivery — where brand budgets are comparable to beauty.
Additional Pricing Factors
Your base rate covers a single in-feed video posted to your account. Anything beyond that standard deliverable should increase the price.
Exclusivity clauses: add 30-50% to your base rate. When a brand asks you not to work with competitors for a defined period (typically 30-90 days), that is lost income from other potential deals. Price it accordingly. A 30-day exclusivity window in a competitive niche like skincare or finance can cost you multiple other partnerships.
Usage rights: add 20-40% to your base rate. If a brand wants to repurpose your content for their own ads — running it as a paid promotion on their account, using it in email marketing, or featuring it on their website — that is a separate license. Your content has value beyond its organic reach on your profile. Usage rights for paid ad distribution (whitelisting or spark ads) should be priced at the higher end of this range.
Whitelisting and Spark Ads: add 15-25% to your base rate. Whitelisting allows the brand to run your video as a paid ad from your account or theirs. This extends the lifespan and reach of the content well beyond organic distribution. Some creators negotiate whitelisting as a separate monthly fee rather than a one-time add-on, particularly for longer campaigns.
Revisions beyond one round: $100-$500 per additional revision. Your initial rate should include one round of revisions based on brand feedback. Beyond that, charge per revision. This protects your time and discourages brands from using the revision process to fundamentally change the creative direction after you have already produced the content.
Cross-posting to other platforms: add 15-30% per platform. If a brand wants you to post the same content (or adapted versions) to Instagram Reels, YouTube Shorts, or other platforms, each additional platform should carry its own fee. Your audiences on different platforms are distinct, and each post delivers separate value.
Negotiation Tips
Knowing your rates is half the equation. The other half is holding firm during the negotiation process.
Always counter the first offer. Brands almost never open with their maximum budget. The first number is a starting point, not a final offer. Counter with your full rate card price, and expect to land somewhere in between. If a brand's opening offer matches your rate, you are probably underpriced.
Bundle deliverables for higher total value. Instead of negotiating harder on a single-post price, propose a package — two in-feed videos plus a story mention, or a three-video series at 2.5x the single-post rate. Bundles give the brand better unit economics while increasing your total payout. Brands prefer packages because they get more content and a stronger campaign narrative.
Get everything in writing before producing content. This includes the rate, deliverables, timeline, revision limits, exclusivity terms, usage rights, and payment schedule. A signed contract or detailed email confirmation protects both sides and prevents scope creep. Never start filming based on a verbal agreement or a vague DM exchange.
Do not accept product-only deals once you have a monetizable audience. Free product is not payment. If a brand has budget for product seeding, they have budget for creator fees. The only exception is when you genuinely want the product and the exposure aligns with your content strategy — but even then, negotiate for at least a hybrid deal that includes cash compensation.
Set payment terms upfront. Standard in the industry is net-30 (payment within 30 days of content going live). Some brands push for net-60 or net-90. Push back. If a brand insists on extended payment terms, negotiate for partial payment upfront — 50% on contract signing, 50% on content delivery. This protects you from non-payment and ensures the brand has committed financially before you invest your creative time.
Use our brand deal rate calculator to plug in your specific follower count, engagement rate, and niche to get a personalized rate recommendation based on current 2026 market data.