TikTok Campaign ROI Calculator
Calculate return on investment for your TikTok marketing campaigns to measure profitability and performance.
Calculate Your Campaign ROI
Total cost of your TikTok campaign (ads, content, tools)
Total revenue directly attributed to this campaign
ROI Benchmarks for TikTok
Industry benchmarks for TikTok campaign ROI:
Highly profitable, scale aggressively
Solid profitability, maintain and optimize
Profitable but tight margins
Barely profitable or losing money
Losing money—pause and fix
ROI by Business Model
Target ROI varies by business type:
Typical target for profitable scaling
Based on in-app purchases or LTV
High-value B2B leads or services
Harder to measure, longer-term value
How to Improve Campaign ROI
Optimize conversion rate first—1% improvement = 20-30% better ROI
Test 5-10 ad variations weekly—winners can double your ROI
Implement retargeting for website visitors (5-10× better ROI)
Increase AOV with bundles, upsells, or free shipping thresholds
Use lookalike audiences of your highest-LTV customers
Exclude existing customers from prospecting campaigns
Run campaigns 7+ days to let algorithm optimize
A/B test landing pages—better pages = instant ROI boost
Common ROI Calculation Mistakes
Avoid these errors that lead to inaccurate ROI:
Only Counting Ad Spend
Fix: Include ALL costs: production, tools, agency fees, time
Overstates ROI by 20-50%
Ignoring Attribution Window
Fix: Track 30-day conversions—many purchases happen days later
Understates ROI by 15-40%
Including Existing Customers
Fix: Exclude repeat buyers who would have purchased anyway
Overstates ROI by 30-60%
Too Short Time Period
Fix: Need at least 7-14 days of data for algorithm optimization
Early results misleading
Scaling Strategy Based on ROI
How to act on your ROI results:
ROI 300%+ (4× ROAS) → Scale Aggressively
Increase budget by 20-50% daily until ROI drops below 250%. Duplicate winning ad sets, expand to lookalike audiences, test new creatives to maintain performance.
ROI 200-300% (3-4× ROAS) → Scale Gradually
Increase budget by 10-20% every 3-5 days. Continuously test new creatives and audiences to find the next winner. This is sustainable, profitable growth.
ROI 100-200% (2-3× ROAS) → Optimize Before Scaling
Maintain current budget. Focus on improving conversion rate, testing new creatives, and reducing costs. Don't scale until you hit 200%+ ROI consistently.
ROI Below 100% (<2× ROAS) → Pause and Fix
Stop spending. Analyze: Is targeting wrong? Is creative weak? Is landing page broken? Fix fundamentals before spending another dollar. Test on small budgets ($20-50/day) until profitable.