Coin Purchase Packages
TikTok sells coins in fixed packages through the app. Prices are set in US dollars and vary slightly by region and platform (iOS vs Android). As of 2026, the standard US coin packages are:
65 coins — $0.69 ($0.0106 per coin)
330 coins — $3.49 ($0.0106 per coin)
660 coins — $6.99 ($0.0106 per coin)
1,321 coins — $13.99 ($0.0106 per coin)
3,303 coins — $34.99 ($0.0106 per coin)
6,607 coins — $69.99 ($0.0106 per coin)
The per-coin cost is remarkably consistent across packages, hovering at approximately $0.0106 per coin regardless of which bundle you purchase. Larger packages offer marginal savings — fractions of a cent per coin — but the difference is negligible compared to other virtual currency platforms that offer steeper bulk discounts.
TikTok occasionally runs limited-time promotions that offer bonus coins with larger purchases. These promotions are region-specific and not available year-round, but when they appear, they represent the best per-coin value on the platform.
One important note: iOS purchases include Apple's 30% platform fee baked into the price. Some users report slightly better per-coin rates when purchasing through the TikTok website or Android app, where platform fees are lower. If you are a frequent coin buyer, purchasing through the web version of TikTok can save a meaningful amount over time.
Popular Gift Values in Coins and Dollars
When viewers send gifts during TikTok lives or on posted videos, each gift costs a specific number of coins. Here are the most commonly sent gifts and their real-dollar cost to the sender:
Rose — 1 coin ($0.01). The most frequently sent gift on TikTok. Viewers use it as a quick show of support or acknowledgment during live streams. Low cost makes it accessible to virtually every viewer.
TikTok — 1 coin ($0.01). The branded logo gift, functionally identical to the Rose in cost and value. Often sent as a general appreciation gesture.
Panda — 5 coins ($0.05). A popular mid-tier micro-gift. Viewers who want to show slightly more support than a Rose without spending significantly more tend to choose the Panda.
Italian Hand — 5 coins ($0.05). Another 5-coin option that has become a cultural favorite, particularly in reaction-heavy live streams where viewers express opinions or playful disagreement.
Love You — 10 coins ($0.11). A step up from the micro-gifts. Sending a Love You signals genuine appreciation and is common during emotional or milestone moments in live streams.
Sun Cream — 50 coins ($0.53). A mid-range gift that represents a noticeable commitment from the viewer. Creators often acknowledge Sun Cream gifts by name during live streams.
Drama Queen — 5,000 coins ($53.00). One of the premium gifts on TikTok. Sending a Drama Queen is a significant financial gesture and typically generates strong reactions from both the creator and the live audience. These gifts can shift the momentum of a live stream and often trigger additional gifting from other viewers.
Universe — 34,999 coins ($371). The most expensive standard gift on TikTok. Universe gifts are rare and generate massive on-screen animations. A single Universe gift can represent a substantial portion of a creator's daily live earnings.
Other notable gifts include the Lion (29,999 coins / $318), Rocket (20,000 coins / $212), and Interstellar (10,000 coins / $106). These premium gifts are sent less frequently but contribute disproportionately to creator earnings when they do appear.
What Creators Actually Receive
This is the number that matters most for creators: TikTok takes approximately 50% of the dollar value of every gift. The remaining 50% goes to the creator as "diamonds," which can then be withdrawn as cash.
Here is what that 50% split looks like in practice:
A viewer spends $0.69 to buy 65 coins and sends 65 Rose gifts (1 coin each) during a live stream. The creator receives approximately $0.35 in diamond value from those 65 gifts. The viewer spent $0.69, TikTok kept roughly $0.34, and the creator earned $0.35.
At the premium end, a Drama Queen gift costs the viewer $53.00 in coin value. The creator receives approximately $26.50 in withdrawable diamonds. A Universe gift at $371 translates to roughly $185.50 for the creator.
The exact creator share fluctuates slightly and is not always a clean 50% split. TikTok's conversion from coins to diamonds to cash involves rounding at multiple steps, and some creators report effective take-home rates between 48% and 52% depending on the gift type and withdrawal method. But 50% is the reliable benchmark for estimating your earnings from gifts.
Withdrawal Minimums and Timing
Creators can withdraw diamond earnings once they accumulate at least $5 in value. Withdrawals are processed to PayPal or direct bank deposit, and processing typically takes 5-15 business days depending on your region and payment method. TikTok does not charge an additional fee on withdrawals, though PayPal may apply its own standard transaction fees.
Getting the Best Value
Whether you are a viewer looking to support creators efficiently or a creator trying to understand your revenue, these principles help you get the most from TikTok's coin economy.
For Viewers
Buy through the web when possible. Purchasing coins through TikTok's website rather than the iOS app can save you the Apple platform fee, which means more coins for the same dollar amount. Android pricing sometimes falls between web and iOS rates.
Watch for bonus coin promotions. TikTok periodically offers bonus coins on larger packages. These promotions are typically advertised in-app with a banner on the coin purchase screen. Stocking up during promotions gives you more gifting power per dollar.
Larger gifts are not more efficient for the creator. Because TikTok's 50% cut applies equally across all gift sizes, sending one Drama Queen gift versus sending 5,000 individual Rose gifts results in the same creator payout. The difference is visibility — larger gifts trigger bigger on-screen animations and are more likely to be acknowledged by the creator during a live stream.
For Creators
Track your diamond-to-dollar conversion rate. While 50% is the standard benchmark, monitoring your actual withdrawal amounts against your total gift value helps you identify whether regional or gift-type variations are affecting your take-home rate.
Encourage gifting without being pushy. Creators who acknowledge gifts by name, react genuinely, and create interactive live experiences generate significantly more gift revenue than those who passively stream. The key is making viewers feel that their gift created a real moment, not just a transaction.
Understand the coin economy for negotiation purposes. If you are comparing live stream earnings against brand deal offers or other monetization channels, knowing that a $50 gift translates to roughly $25 in your pocket helps you make accurate revenue comparisons across income streams.
Use the coin conversion calculator above to convert any coin amount to its dollar value for both the viewer cost and creator payout. The rates in this article reflect standard 2026 pricing and may vary slightly by region.