TikTok Coin Value Breakdown
One TikTok coin is worth approximately $0.0105 USD in 2026. That puts the value of a single coin at just over one cent. The exact price per coin fluctuates slightly depending on the package size you purchase and the platform (iOS vs. Android), but $0.0105 is the baseline rate that holds across most standard transactions in the United States.
This number matters because TikTok coins are the entry point into the platform's entire virtual economy. Every gift sent during a livestream, every Rose or Galaxy thrown at a creator, starts as a coin purchased with real money. If you are a viewer wondering what your spending actually translates to, or a creator trying to understand how much is 1 TikTok coin worth in terms of your take-home earnings, this guide breaks down every step of the process.
At scale, the math becomes significant. A viewer who spends $69.99 on the largest coin package receives 6,607 coins. A creator who receives those coins as gifts will ultimately pocket roughly half of their dollar value after TikTok takes its cut. Understanding these conversion rates is essential for anyone participating in TikTok's live gifting economy, whether you are spending money or earning it.
How TikTok Coins Work
TikTok coins are the platform's virtual currency. They exist solely within the TikTok ecosystem and serve one primary purpose: allowing viewers to purchase and send virtual gifts to creators during livestreams and on video content. Coins cannot be transferred between users directly, cannot be converted back to cash by the purchaser, and cannot be used outside of TikTok.
The system operates as a three-step pipeline: buy coins, send gifts, convert to diamonds. Each step involves a conversion, and each conversion is where TikTok extracts its revenue from the transaction.
Buying Coins
You purchase TikTok coins through the app using real money. Payments are processed through the Apple App Store on iOS or Google Play Store on Android, which means platform fees (typically 30%) are baked into the pricing. TikTok does not sell coins through its website at a discounted rate the way some platforms handle virtual currency — all purchases happen in-app.
The minimum purchase is 65 coins for $0.69, and packages scale up from there. Larger packages offer marginally better value per coin, though the difference is not dramatic. Once purchased, coins sit in your wallet with no expiration date and can be spent whenever you choose.
There is no way to earn free coins through normal platform activity. Occasionally, TikTok runs promotional events that distribute small amounts of coins, but these are not reliable or predictable. For all practical purposes, coins require a cash purchase.
Sending Gifts
Once you have coins, you spend them by sending virtual gifts to creators. Gifts range from inexpensive items like a Rose (1 coin) to premium items like a Universe (34,999 coins). Each gift has a fixed coin price, and when you send one during a livestream, it appears as an animated effect on screen.
The gift you choose determines how many coins leave your wallet. A viewer sending a Rose spends 1 coin (about $0.01). A viewer sending a Drama Queen spends 5,000 coins (about $52.50). The visual spectacle of the gift scales with its price — larger gifts produce more prominent animations and draw more attention to the sender in the chat.
Creators see a running tally of gifts received during their streams, and top gifters often receive shoutouts and recognition. This social dynamic drives much of the spending behavior on TikTok Live.
Converting to Diamonds
When a creator receives a gift, TikTok does not credit the coin value directly. Instead, the gift converts to diamonds — a separate virtual currency that only creators hold. Diamonds are the intermediary between receiving gifts and withdrawing real money.
The conversion from coins to diamonds is where TikTok takes its primary cut. For every 100 coins a viewer spends on a gift, the creator receives approximately 50 diamonds. This represents a roughly 50% revenue share, with TikTok retaining the other half. The exact ratio can vary slightly based on regional agreements and creator tier, but 50% is the standard baseline that most creators experience.
Diamonds accumulate in the creator's account automatically as gifts are received. There is no action required by the creator to convert gifts into diamonds — it happens instantly.
TikTok Coin Packages and Pricing
TikTok offers several coin packages at fixed price points. Here is the full breakdown of packages available in the US as of 2026:
- 65 coins for $0.69 ($0.0106 per coin)
- 330 coins for $3.49 ($0.0106 per coin)
- 660 coins for $6.99 ($0.0106 per coin)
- 1,321 coins for $13.99 ($0.0106 per coin)
- 3,303 coins for $34.99 ($0.0106 per coin)
- 6,607 coins for $69.99 ($0.0106 per coin)
Notice that the per-coin price is remarkably consistent across packages, hovering right around $0.0106. Unlike many mobile game currencies where buying in bulk earns a significant discount, TikTok keeps its pricing nearly flat. The marginal savings from buying the largest package versus the smallest are negligible on a per-coin basis.
This pricing structure means there is no strong financial incentive to buy larger packages beyond convenience. A viewer spending $69.99 at once gets the same value per coin as a viewer spending $0.69 seven times. TikTok benefits from this model because it lowers the barrier to small impulse purchases without penalizing whales who spend large amounts.
The tiktok coin value remains stable over time. TikTok rarely adjusts coin pricing, and when it does, changes are typically tied to currency fluctuations or app store policy changes rather than deliberate price increases.
From Coins to Creator Earnings
Understanding how much is 1 TikTok coin worth requires tracing the full path from viewer purchase to creator payout. The headline number — $0.0105 per coin — only tells part of the story. Creators do not receive $0.0105 for every coin spent on them. The actual creator payout per coin spent is roughly half that amount.
The Gift-to-Diamond Pipeline
Here is the complete chain, traced from a single dollar spent by a viewer:
- A viewer spends $1.00 in the TikTok app
- After app store fees are absorbed into coin pricing, that dollar buys approximately 95 coins
- The viewer sends those 95 coins as gifts to a creator
- TikTok converts the gifts to diamonds at approximately a 50% rate
- The creator receives roughly 47-50 diamonds from that $1.00 in gifts
This pipeline means that for every dollar a viewer spends, the creator receives about $0.50 worth of diamonds before any additional fees or taxes. The other $0.50 is split between TikTok's revenue share and the app store processing fees that TikTok has already absorbed into coin pricing.
For creators calculating potential livestream earnings, this 50% rule of thumb is the critical number. If your stream receives 100,000 coins worth of gifts, your diamond balance will increase by approximately 50,000 diamonds — equivalent to roughly $250 before withdrawal fees.
Diamond to Cash Conversion
Each diamond is worth approximately $0.005 USD when converted to cash. Creators withdraw their diamonds through TikTok's payout system, which transfers funds to a linked PayPal account or, in some regions, directly to a bank account.
The minimum withdrawal threshold is $10, which requires accumulating at least 2,000 diamonds. Once you hit this minimum, you can request a withdrawal at any time. TikTok processes withdrawals within a stated timeframe of 15-21 business days, though many creators report receiving funds faster than the maximum window.
There are no additional percentage-based fees on the withdrawal itself — the 50% cut has already been taken during the coin-to-diamond conversion. However, PayPal may charge its own transaction or currency conversion fees depending on your account setup and location.
For perspective, here is what common gift amounts translate to in creator earnings:
- A Rose (1 coin) earns the creator approximately $0.005
- A Drama Queen (5,000 coins) earns approximately $25.00
- A Universe (34,999 coins) earns approximately $175.00
- A Lion (29,999 coins) earns approximately $150.00
These figures assume the standard 50% conversion rate and the $0.005 per diamond cash-out value.
Why Coin Values Vary by Country
The tiktok coins to dollars conversion is not universal. Coin pricing differs across countries due to several overlapping factors.
App store regional pricing. Apple and Google set different price tiers for different countries based on local purchasing power and currency exchange rates. A coin package priced at $0.69 USD in the United States might cost a different effective amount in Brazil, Germany, or Indonesia when converted from the local currency. These price tiers are updated periodically but do not track real-time exchange rates.
Local tax and regulatory fees. Some countries impose digital goods taxes, VAT, or other surcharges that get rolled into the purchase price. A buyer in the EU, for example, pays VAT on top of the base coin price, which increases the effective cost per coin without changing the number of coins received.
TikTok's regional pricing strategy. TikTok occasionally adjusts coin pricing in specific markets to match local spending behavior. In countries with lower average incomes, TikTok may offer coins at a lower per-unit cost to encourage participation in the gifting economy. Conversely, markets with high disposable income may see pricing at or above the US baseline.
Currency conversion timing. When a buyer in a non-USD country purchases coins, the conversion from their local currency happens at the exchange rate set by the app store at the time of the transaction. This means the effective USD value of coins bought in other countries fluctuates with forex markets, even though the coin count in each package remains fixed.
For creators, this country-level variation matters because the diamonds they receive are denominated in a fixed USD-equivalent value regardless of where the gifting viewer is located. A Rose sent by a viewer in the US and a Rose sent by a viewer in Japan both convert to the same number of diamonds for the creator. The difference in how much is 1 TikTok coin worth only affects the buyer side of the equation.
Tips for Maximizing Coin Value
Whether you are a viewer trying to get the most from your spending or a creator trying to maximize your diamond earnings, there are practical strategies to consider.
For viewers spending coins:
Buy coins on Android when possible. Google Play Store fees are sometimes lower than Apple's, and TikTok occasionally reflects these savings in slightly better coin pricing on Android devices. The difference is small but compounds over time for heavy spenders.
Watch for promotional events. TikTok periodically runs campaigns where gifts carry bonus effects or where certain gifts provide creators with extra diamonds. During these events, your coins have amplified impact. Timing your larger purchases around these promotions stretches your spending further.
Choose gifts strategically. If your goal is to support a creator financially rather than to generate visual spectacle, compare the coin cost of different gifts. Some gifts provide a better coin-to-diamond ratio for the creator than others, though TikTok does not make this information transparent by default.
For creators earning diamonds:
Stream consistently and during peak hours. The more time you spend live, the more opportunities viewers have to send gifts. Peak gifting hours align with peak viewership — typically evenings and weekends in your audience's primary timezone.
Acknowledge gifters during streams. Viewers who feel recognized are significantly more likely to gift again. A simple thank-you or shoutout creates a positive feedback loop that drives repeat spending from your most engaged supporters.
Withdraw regularly once you exceed the $10 minimum. Diamonds sitting in your TikTok account earn no interest and carry platform risk. Convert them to cash in your own account as a matter of financial hygiene.
Track your tiktok coin value earnings over time. Understanding your average diamonds per stream hour, your top-gifting time slots, and your most generous audience segments lets you optimize your streaming schedule and content strategy for maximum gifting revenue.
The TikTok coin economy is straightforward once you understand the conversion chain. One coin costs about a penny, creators keep about half, and the rest goes to TikTok and the app stores. Armed with these numbers, both viewers and creators can make informed decisions about how they participate in the platform's virtual gifting system.