TikTok Conversion Rate Calculator
Calculate conversion rate from your TikTok traffic to measure how effectively you're turning visitors into customers.
Calculate Your Conversion Rate
Total visitors from TikTok to your landing page/site
Number of desired actions completed (purchases, signups, etc.)
Period you're measuring
Conversion Rate Benchmarks
TikTok traffic conversion benchmarks by goal type:
Good for TikTok traffic
Typical for TikTok traffic
Average for TikTok traffic
Varies for TikTok traffic
Note: TikTok conversion rates are typically 20-40% lower than Google Search traffic (impulse vs intent-driven), but cost per click is often 50-70% cheaper.
How to Increase Conversion Rate
Match landing page design and copy exactly to your TikTok video
Load page in under 2 seconds—slow pages lose 40% of visitors
Show price in video to avoid cart abandonment from sticker shock
Use one clear CTA above the fold—don't make them scroll
Add urgency: "24-hour sale" or "Limited stock" (if true)
Mobile-first design—90% of TikTok users are on mobile
Include social proof: "10,000+ sold" or customer reviews
Reduce form fields—every extra field costs 10-20% conversions
Common Conversion Killers
Avoid these mistakes that destroy conversion rates:
Landing page doesn't match video promise—instant trust loss
Page takes >3 seconds to load on mobile
Sticker shock at checkout causes abandonment
Multi-page checkout or long forms
Buttons too small, text unreadable on phone
"Learn More" instead of "Buy Now" or "Get 20% Off"
A/B Testing for Higher Conversions
Test these elements to optimize conversion rate:
Headlines (20-40% impact)
Test benefit-driven vs curiosity-driven headlines. Example: "Lose 10 lbs in 30 Days" vs "The Secret Celebrities Use to Stay Slim"
CTA Button Text (15-30% impact)
Test specific vs generic CTAs. "Get My 20% Off" beats "Submit" by 25-35%
Social Proof (10-25% impact)
Test different proof types: customer count ("10K+ customers"), reviews (4.8★ from 523 reviews), or testimonials with photos
Pro Tip: Test one element at a time. Run each test for at least 100 conversions or 7 days before declaring a winner.