TikTok CPM/CPV Calculator
Calculate Cost Per Mille (CPM) and Cost Per View (CPV) for your TikTok ad campaigns to measure advertising efficiency.
Calculate Your CPM/CPV
Total amount spent on your ad campaign
Total number of times your ad was shown
TikTok CPM Benchmarks
Industry benchmarks for TikTok advertising CPM:
Broad targeting, high engagement
Standard campaigns, good targeting
Niche targeting, competitive industries
Premium niches, highly specific targeting
How to Optimize Your CPM
Broaden your audience targeting to increase available ad inventory
Create scroll-stopping content in the first 3 seconds
Test multiple ad variations to improve relevance scores
Use TikTok's automatic bidding for better optimization
Avoid over-targeting which limits inventory and raises costs
Run campaigns for at least 7 days to let algorithm learn
Target countries with lower CPMs (avoid only US/UK)
Schedule ads during off-peak hours for lower competition
CPM by Industry
Average TikTok CPM varies significantly by industry:
Highest CPM, competitive niche
High-value customers, B2B focus
Mid-range, high conversion potential
Lower CPM, broad audience appeal
Understanding TikTok Ad Metrics
When to Focus on CPM
Use CPM as your primary metric for brand awareness campaigns where your goal is maximum reach and impressions, not immediate conversions.
When CPM Doesn't Matter
For conversion campaigns, focus on CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend) instead. A high CPM is fine if your conversion rate is excellent.
Pro Tip: Compare your CPM to your engagement rate and conversion rate. A $10 CPM with 10% conversion rate is better than a $2 CPM with 1% conversion.