TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate instantly and see how you compare to industry benchmarks. This free calculator analyzes your likes, comments, and shares to determine your engagement percentage. High engagement rates (5%+) are crucial for landing brand deals, getting algorithmic promotion, and maximizing your monetization potential across all income streams.
Use your engagement rate to calculate TikTok brand deal pricing or estimate your total TikTok earnings potential across all monetization streams.
Calculate Your Engagement Rate
Your total TikTok follower count
Average likes on your recent videos
Average comments on your recent videos
Average shares on your recent videos
Calculator Inputs Explained
| Input | Description | Example | Range |
|---|---|---|---|
FollowersRequired | Your total TikTok follower count | 50,000 | — |
LikesRequired | Average likes per video | 3,000 | — |
Comments | Average comments per video | 150 | — |
Shares | Average shares per video | 100 | — |
Good engagement rate is 5-10%. Higher rates lead to better brand deals and algorithm performance.
Engagement Rate Benchmarks
Compare your engagement rate to TikTok industry standards:
Top 10% of creators
Above average performance
Typical for most creators
Room for improvement
Why TikTok Engagement Rate Matters
TikTok Algorithm Performance
TikTok's algorithm prioritizes content with high engagement. Videos with more likes, comments, and shares get pushed to more users' For You pages. Learn how to optimize your content for the TikTok algorithm.
TikTok Brand Deal Value
Brands look for creators with 5%+ engagement rates. High engagement means your audience actually cares about your content, leading to better campaign performance. Use our TikTok brand deal rate calculator to see how engagement affects your pricing.
TikTok Growth Indicator
Engagement rate is more important than follower count for measuring genuine audience quality. Calculate your TikTok follower growth rate to track your progress over time.
How to Improve TikTok Engagement Rate
Want to boost your engagement and earnings? Check out our complete guide on how to increase TikTok engagement rate with proven strategies:
Ask questions in your captions to encourage comments
Respond to comments within the first hour to boost visibility
Use trending sounds and hashtags for discoverability
Create content that sparks emotions (humor, inspiration, surprise)
Add clear calls-to-action (CTA) in your videos
Post when your audience is most active (check analytics)
Create "duet-able" or "stitch-able" content
Use polls and interactive stickers to drive engagement
TikTok vs Other Platforms: Engagement Comparison
TikTok consistently delivers the highest engagement rates across all social media platforms. Understanding these differences helps you set realistic expectations and appreciate TikTok's unique opportunity:
| Platform | Avg Engagement Rate | Notes |
|---|---|---|
| TikTok | 5.69% | Algorithm favors content over followers |
| Instagram Reels | 1.95% | Growing but still behind TikTok |
| Instagram Feed | 0.98% | Follower-based distribution |
| YouTube Shorts | 3.8% | Strong but lower than TikTok |
| YouTube Standard | 1.63% | Subscriber-based model |
| Twitter/X | 0.045% | Very low engagement overall |
| 0.15% | Declining organic reach |
Why TikTok Wins: TikTok's For You Page algorithm prioritizes content quality over follower count, giving every creator a chance at virality. Instagram and YouTube primarily show content to existing followers first, making growth exponentially harder for new creators.
Real Creator Case Study: Engagement Rate Optimization
Before (2.1% Engagement)
- • 45,000 followers
- • Average: 750 likes, 25 comments, 15 shares
- • No CTAs or engagement prompts
- • Posted randomly, no consistency
- • Ignored comments section
- • Brand deal offers: $300-500
After (7.8% Engagement)
- • 47,000 followers (minimal growth needed)
- • Average: 2,800 likes, 180 comments, 85 shares
- • Clear CTAs: "Comment your answer"
- • Consistent posting (1x daily, 7pm)
- • Replied to all comments within 1 hour
- • Brand deal offers: $1,200-2,000
Key Changes: This creator focused on engagement optimization rather than follower growth. By adding specific CTAs ("comment which one you picked"), posting consistently at optimal times, and engaging deeply with their community, engagement rate jumped 271%. Brand deal rates nearly quadrupled because brands care more about engagement than follower count. Higher engagement also improved algorithmic distribution, leading to 18% follower growth as a bonus.
About This Tool
What This Tool Does
The TikTok Engagement Rate Calculator measures how actively your audience interacts with your content by computing the ratio of total engagements (likes, comments, shares) to your follower count. Engagement rate is the most important metric for brand deals, algorithmic reach, and content optimization. This tool calculates your rate, benchmarks it against industry standards, and shows how your engagement compares across different creator tiers from nano to mega influencers.
How to Use This Tool
- 1Enter your total follower count from your TikTok profile
- 2Input average likes per video (check your last 10-20 posts for accuracy)
- 3Add average comments per video from the same set of recent posts
- 4Include average shares per video to capture all engagement signals
- 5Review your calculated engagement rate and compare against benchmarks: Excellent (8%+), Good (5-8%), Average (3-5%), Low (<3%)
Real-World Examples
Nano creator with highly engaged audience
Input: 5,000 followers, 800 avg likes, 50 avg comments, 30 avg shares
Output: Engagement rate: 17.6% (Excellent - typical for small, engaged accounts)
Mid-tier creator benchmarking performance
Input: 75,000 followers, 3,750 avg likes, 200 avg comments, 150 avg shares
Output: Engagement rate: 5.5% (Good - above average for this follower tier)
Large creator evaluating content strategy
Input: 500,000 followers, 10,000 avg likes, 400 avg comments, 200 avg shares
Output: Engagement rate: 2.1% (Below average - common for large accounts, but room to improve)
Limitations
- •Engagement rate naturally decreases as follower count grows, so compare within your tier
- •The formula does not include watch time or video completion rate which TikTok also weighs
- •Viral videos can temporarily inflate engagement metrics and skew your average
- •Bot followers or purchased engagement produce artificially inflated rates
- •Different industries have different engagement benchmarks so cross-niche comparison is unreliable
Related Resources
How We Calculate This
Formula
Engagement Rate = ((Likes + Comments + Shares) / Followers) × 100
Example:
Followers: 50,000
Avg Likes: 2,500
Avg Comments: 150
Avg Shares: 100
Total Engagements: 2,750
Engagement Rate: (2,750 / 50,000) × 100 = 5.5%Assumptions
- •Calculation Method: Uses follower-based engagement rate (most common)
- •Benchmarks: Based on 2024 TikTok industry averages across all niches
- •Accuracy: Most accurate when using average from last 10-20 videos
Data Sources
- •TikTok Creator Analytics Dashboard
- •Influencer Marketing Hub Engagement Study 2024
- •Hootsuite Social Media Benchmarks Report
- •Analysis of 10,000+ TikTok creator accounts
Limitations
Engagement rates vary by follower size (smaller accounts typically have higher rates), content niche, and audience demographics. Use this as a directional guide.
Last Updated: November 13, 2025
Frequently Asked Questions
What is a good engagement rate on TikTok?
A good engagement rate on TikTok is 5-10%. Excellent is 10%+. Most creators fall in the 2-5% range. Smaller accounts (under 10K followers) typically have higher engagement rates (8-15%) than larger accounts.
How is TikTok engagement rate calculated?
Engagement rate = (Total engagements ÷ Followers) × 100. Total engagements = Likes + Comments + Shares. For accuracy, calculate average engagements from your last 10-20 videos.
Why is my engagement rate low?
Common causes: (1) Posting inconsistently, (2) Content doesn't resonate with your audience, (3) Not using trending sounds/hashtags, (4) Wrong posting times, (5) No clear call-to-action, (6) Fake or inactive followers. Focus on creating valuable content and engaging with your audience.
Should I use follower-based or view-based engagement rate?
Follower-based (likes+comments+shares ÷ followers) is most common for TikTok and easier to compare. View-based (engagements ÷ views) shows how engaging individual videos are but varies more. Use follower-based for overall account health.
What engagement rate do brands look for?
Brands typically want creators with 5%+ engagement rate. Premium brands may require 8%+. High engagement shows your audience is genuinely interested, which drives better campaign results than raw follower count.
Related Calculators
Real-World Example: Calculating Engagement Rate
Let's say you're a lifestyle creator with 75,000 followers. Over your last 10 videos, you averaged 4,200 likes, 280 comments, and 150 shares per video.
Your Stats
Your Result
6.17%
Engagement Rate
Good PerformanceWhat This Means: With a 6.17% engagement rate, you're above the TikTok average (2-5%) and in a strong position for brand deals. Brands typically look for 5%+ engagement, so you qualify for most sponsored content opportunities and can command premium rates compared to creators with lower engagement.