TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate and see how you compare to industry benchmarks. High engagement rates (5%+) are crucial for brand deals and algorithmic success.
Calculate Your Engagement Rate
Your total TikTok follower count
Average likes on your recent videos
Average comments on your recent videos
Average shares on your recent videos
Engagement Rate Benchmarks
Compare your engagement rate to TikTok industry standards:
Top 10% of creators
Above average performance
Typical for most creators
Room for improvement
Why Engagement Rate Matters
🎯 Algorithm Performance
TikTok's algorithm prioritizes content with high engagement. Videos with more likes, comments, and shares get pushed to more users' For You pages.
💰 Brand Deal Value
Brands look for creators with 5%+ engagement rates. High engagement means your audience actually cares about your content, leading to better campaign performance.
📈 Growth Indicator
Engagement rate is more important than follower count. 10K engaged followers are worth more than 100K inactive ones.
How to Improve Engagement
Ask questions in your captions to encourage comments
Respond to comments within the first hour to boost visibility
Use trending sounds and hashtags for discoverability
Create content that sparks emotions (humor, inspiration, surprise)
Add clear calls-to-action (CTA) in your videos
Post when your audience is most active (check analytics)
Create "duet-able" or "stitch-able" content
Use polls and interactive stickers to drive engagement