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TikTok Follower Conversion Calculator

Calculate your e-commerce conversion funnel from followers to customers. Track revenue per follower and identify optimization opportunities.

Calculate Conversion Metrics

Your TikTok follower count

Clicks to your website/store

Number of completed purchases

Average purchase amount

Conversion Funnel Guide

The conversion funnel tracks how followers become customers: Followers → Clicks → Purchases

Key metrics:

  • CTR: Percentage of followers who click your links
  • Conversion: Percentage of clicks that become sales
  • Overall: Percentage of followers who purchase
  • Revenue/Follower: Average lifetime value per follower

Conversion Benchmarks

Excellent
5%+
Good
2-5%
Average
0.5-2%
Below Average
<0.5%

Frequently Asked Questions