Highest-Paying Countries
TikTok RPM rates are not uniform across the globe. Where your viewers are located determines how much each view is worth, and the differences between the highest and lowest paying countries can be as large as 100x. The countries below represent the top tier of TikTok creator earnings in 2026, based on Creator Rewards Program RPM data.
United States: $1.00 - $2.50 RPM. The US is the highest-paying market on TikTok by a wide margin. American audiences are the most valuable because the US digital advertising market is the largest in the world, with brands spending aggressively on TikTok ad placements. Finance and technology creators targeting US viewers regularly see RPM above $2.00, while entertainment and general content sits closer to the $1.00 floor. The sheer scale of advertiser competition in the US market pushes CPM rates up, and those higher rates flow through to creator payouts. For any creator serious about maximizing TikTok income, building a US audience share is the single most impactful geographic strategy.
United Kingdom: $0.80 - $1.80 RPM. The UK is TikTok's second-highest paying market. British advertisers have adopted TikTok heavily, and the platform's penetration among UK consumers has reached critical mass. London-based audiences in finance, fashion, and technology niches tend to produce RPM at the upper end of this range. The UK market is particularly valuable because English-language content can simultaneously reach both UK and US audiences, creating a compounding effect on overall RPM.
Canada: $0.70 - $1.60 RPM. Canadian RPM rates sit slightly below the US and UK, reflecting a smaller but still highly developed advertising market. The cultural proximity to the United States means Canadian audiences often overlap with American audiences in content consumption patterns. Many Canadian creators find their audience is split between Canadian and US viewers, which can push their blended RPM above the Canadian average.
Australia: $0.70 - $1.50 RPM. Australia delivers strong RPM relative to its population size. High consumer purchasing power and a well-funded advertising market drive rates into the upper tier globally. The main limitation for Australian creators is the time zone gap with North American audiences, which makes it harder to simultaneously build viewership in both markets. Creators who focus on an Australian-first audience still benefit from strong domestic RPM.
Germany: $0.60 - $1.30 RPM. Germany is the top-paying market in continental Europe. As the largest economy in the EU, Germany's advertising market is deep and competitive. German-language content tends to stay within the DACH region (Germany, Austria, Switzerland), which concentrates viewership in high-value markets. Creators who produce German-language content benefit from less competition for a well-monetized audience compared to the saturated English-language space.
Other notable high-RPM markets include the Netherlands ($0.55 - $1.10), Switzerland ($0.60 - $1.20), and the Nordic countries -- Sweden, Norway, and Denmark -- which collectively range from $0.50 to $1.10. These smaller markets deliver strong per-view earnings but limited total audience scale.
Mid-Tier Markets
Mid-tier RPM countries represent large, growing advertising markets where digital ad spend is expanding but has not yet reached the per-impression rates of Tier 1 economies. These markets often offer enormous audience pools, making it possible to accumulate high view counts even though each view generates less revenue.
France: $0.40 - $0.90 RPM. France is TikTok's second-largest market in Europe by user base. The French advertising market is mature, but lower digital ad spend per capita compared to the UK or Germany keeps RPM below those benchmarks. French-language content reaches audiences in France, Belgium, Switzerland, and several African countries, offering broader reach than the raw French population suggests.
Spain: $0.35 - $0.80 RPM. Spanish creators benefit from a linguistically connected audience across Spain and Latin America. However, the RPM rates quoted here reflect Spanish domestic audiences specifically. When Spanish-language content reaches Latin American viewers, the blended RPM drops because those markets carry lower advertising rates. Creators targeting only the Spanish domestic market can maintain rates within this range.
Japan: $0.40 - $0.85 RPM. Japan has one of the most engaged TikTok user bases in Asia. Japanese advertisers are investing in the platform, and the market's high consumer spending power supports solid RPM rates. The Japanese-language content ecosystem is relatively insular, which limits cross-border audience growth but also limits competition within the market.
South Korea: $0.35 - $0.75 RPM. South Korea's tech-forward culture has driven strong TikTok adoption. The K-pop and K-beauty content ecosystems generate massive engagement, and Korean advertisers are active on the platform. RPM reflects the developed but geographically concentrated nature of the market.
Brazil: $0.15 - $0.40 RPM. Brazil is TikTok's largest market in Latin America by user count. The gap between Brazilian RPM and Tier 1 rates is significant -- a creator needs approximately 5-8x the views from Brazilian audiences to match the earnings from a US audience of the same size. Despite lower per-view rates, Brazil's massive user base makes it possible to generate substantial total earnings through volume.
Mexico: $0.12 - $0.35 RPM. Mexico follows a pattern similar to Brazil. Spanish-language content can reach audiences across Latin America, which helps with volume but does not improve per-view rates. Mexican creators often supplement TikTok platform earnings with brand deals and affiliate revenue to build viable income streams.
Other mid-tier markets include Italy ($0.30 - $0.70), Saudi Arabia ($0.25 - $0.60), Poland ($0.20 - $0.45), and the UAE ($0.30 - $0.65). These markets are all trending upward in RPM as their advertising ecosystems mature.
Lower RPM Regions
Lower RPM regions are characterized by massive user populations and rapidly growing TikTok adoption paired with substantially lower advertising spend per impression. The math is stark: earning a livable income from TikTok platform payouts alone is extremely difficult in these markets unless you achieve view counts in the tens of millions regularly.
India: $0.02 - $0.15 RPM. India has one of the largest TikTok user bases globally. After the platform's return to the Indian market, adoption surged back to pre-ban levels. However, the digital advertising CPM in India remains among the lowest in the world because the sheer scale of the audience vastly outpaces total advertiser spending. Indian creators who earn meaningfully from TikTok almost universally do so through brand partnerships and TikTok Shop rather than platform payouts.
Indonesia: $0.03 - $0.10 RPM. Indonesia is Southeast Asia's largest TikTok market. High mobile penetration and a young demographic profile drive enormous engagement, but advertiser spending per impression has not caught up to the audience scale. TikTok Shop has become particularly important for Indonesian creators, often generating more income than direct platform monetization.
Philippines: $0.02 - $0.08 RPM. Filipino creators are among the most prolific on TikTok, and the country's engagement rates rank among the highest globally. But RPM reflects the country's lower advertising market. The Philippines is a clear example of the volume-versus-value tradeoff -- massive view counts but minimal per-view earnings.
Vietnam: $0.02 - $0.07 RPM. Vietnam's TikTok market is growing rapidly, and the platform is deeply integrated into Vietnamese social media culture. RPM rates remain low but have shown gradual improvement as more Vietnamese brands adopt TikTok as an advertising channel.
Nigeria: $0.01 - $0.05 RPM. Nigeria represents the broader Sub-Saharan African TikTok market, where user growth is explosive but advertising infrastructure is still developing. The lowest RPM rates on the platform are found in this region. Nigerian creators building TikTok-based businesses typically focus entirely on brand deals, affiliate marketing, and merchandise rather than platform payouts.
Other lower RPM markets include Bangladesh ($0.01 - $0.04), Pakistan ($0.01 - $0.05), Egypt ($0.02 - $0.06), and Kenya ($0.01 - $0.04). Across all of these markets, platform monetization alone is not a viable primary income strategy.
Why Rates Differ
The 100x gap between a $2.50 RPM in the United States and a $0.02 RPM in Bangladesh is driven by three structural factors that are unlikely to equalize in the near term.
Advertiser demand and competition. TikTok earns revenue by selling ad impressions to brands. In markets like the US, thousands of advertisers compete for audience attention through TikTok's ad auction, which drives up the cost per impression. When more brands bid for the same inventory, prices rise, and those higher prices translate into higher creator payouts. In markets with fewer advertisers or smaller ad budgets, there is less auction competition, and CPM rates -- and therefore RPM rates -- remain low.
Consumer purchasing power. Advertisers pay to reach people who can buy their products. The average American consumer has substantially higher disposable income than the average consumer in India or Nigeria. This purchasing power gap means a US impression is more valuable to an advertiser because the probability of that impression converting to a sale is higher and the expected transaction value is larger. This is not a cultural judgment -- it is the economic reality that drives global advertising spend allocation.
Market maturity. Tier 1 countries have sophisticated digital advertising ecosystems with decades of infrastructure development. Brands in these markets understand how to measure TikTok's impact, attribute conversions, and justify large ad budgets. In newer advertising markets, brands are still testing TikTok as a channel, which means smaller budgets and more cautious spending. As digital advertising matures in these regions -- and it is maturing -- RPM rates will rise, but the convergence with Tier 1 rates will take years.
A fourth factor worth noting is currency dynamics. TikTok calculates and reports earnings in USD, and creators in countries with weaker or volatile currencies face additional variability. A stable RPM in dollar terms can translate to fluctuating local-currency earnings, adding another layer of unpredictability for creators in emerging markets.
Strategies for Creators in Lower RPM Countries
If your audience is concentrated in lower RPM regions, you face a mathematical challenge: platform payouts alone will not generate meaningful income at any realistic view count. These strategies can help you either increase your effective RPM or build alternative revenue streams.
Create English-language content targeting US and UK audiences. This is the highest-impact strategic shift available. English-language content has the widest distribution into Tier 1 markets, and the RPM difference is so large that even a partial audience shift produces significant results. A creator who moves from 90% domestic views (at $0.05 RPM) to 40% US views (at $1.50 RPM) will see their earnings increase by an order of magnitude even if their total view count stays flat. The transition requires commitment -- English-language content competes in a larger, more competitive pool -- but the economics strongly favor the effort.
Post during Tier 1 peak hours. TikTok's algorithm preferentially distributes content to users who are currently active. Posting when US audiences are online (7-9 AM, 12-3 PM, or 7-11 PM Eastern Time) increases the probability of early distribution to American viewers. Similarly, posting during UK peak hours (12-2 PM, 6-9 PM GMT) targets the European Tier 1 market. This timing adjustment costs nothing and can incrementally shift your audience geography.
Use globally trending topics and sounds. Content that participates in global trends -- particularly those originating in the US or UK -- gets distributed more broadly to Tier 1 audiences. Monitor the Discover page and trending sounds in the US TikTok market, and create content that engages with these trends in a way that feels authentic to your style.
Supplement platform earnings with brand deals. In lower RPM markets, brand partnerships often pay 10-50x more per unit of reach than platform monetization. A Nigerian creator with 500,000 followers might earn $10-25 per month from TikTok payouts but $500-2,000 per brand deal. Focus your monetization strategy on building a portfolio of brand partnerships rather than chasing platform payout thresholds.
Leverage TikTok Shop for direct commerce. In markets where TikTok Shop is active, selling products directly to your audience bypasses the RPM equation entirely. Your earnings become a function of product margins and conversion rates rather than advertising CPM. Indonesian and Vietnamese creators have been particularly successful with this approach, building substantial e-commerce businesses through TikTok Shop even with minimal platform payouts.
Build cross-platform presence. Use your TikTok audience to drive followers to YouTube, where RPM rates are higher across all geographies, or to platforms where you can monetize through direct means like memberships, courses, or digital products. TikTok's discovery power is unmatched for growing an audience quickly -- use it as a top-of-funnel channel that feeds higher-RPM platforms and owned monetization channels.
Track your audience geography through TikTok Analytics and measure how each strategy shifts your viewer distribution over time. The goal is not necessarily to abandon your local audience but to build an additional international audience layer that dramatically improves your per-view economics.