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TikTok Sponsorship ROI Calculator
Calculate the return on investment for sponsorship deals. Evaluate profitability before accepting brand partnerships.
Calculate Sponsorship ROI
Payment you'll receive from the brand
Cost to create the sponsored content
Expected views on sponsored content
Expected percentage who will purchase
Average purchase amount per customer
What is Sponsorship ROI?
Sponsorship ROI measures the profitability of brand deals by comparing total revenue generated against costs (sponsorship fee + production costs).
Why it matters:
- Helps you evaluate which brand deals are actually profitable
- Allows data-driven negotiation with brands
- 100%+ ROI means you're doubling your investment
- Negative ROI indicates you should pass or renegotiate
ROI Benchmarks
Excellent
Triple your investment
Good
Double your money
Acceptable
Positive but modest
Not Worth It
Pass or renegotiate