TikTok Payment Rates in 2026
TikTok pays creators through multiple programs, and the per-view rate varies significantly depending on which monetization method you use, your content niche, and where your audience is located.
The platform's primary creator payment programs — Creator Rewards (formerly Creativity Program Beta) and the older Creator Fund — each calculate earnings differently. Understanding these rates helps you set realistic income expectations and optimize your content strategy for maximum revenue per view.
Creator Rewards Program Rates
TikTok's Creator Rewards Program, launched as a replacement for the Creator Fund, pays significantly higher rates. Creators report earning between $0.50 and $2.00 per 1,000 qualified views, though rates above $1.00 RPM are typical for content that meets the program's quality thresholds.
The key difference from the old Creator Fund is the emphasis on "qualified views" — TikTok counts views differently under this program, prioritizing watch time and engagement over raw view count. Videos must be at least one minute long to qualify for Creator Rewards monetization.
Old Creator Fund Rates
The original TikTok Creator Fund, still active in some regions, pays considerably less — typically $0.02 to $0.05 per 1,000 views. This translates to roughly $20 to $50 per million views, which many creators found unsustainable as a primary income source.
The Creator Fund splits a fixed pool of money among all participating creators, which means your individual rate decreases as more creators join the program. This structural issue is why TikTok introduced the Creator Rewards Program as an alternative.
TikTok Pay Rates by Country
Your earnings per 1,000 views depend heavily on where your audience watches from. Advertisers pay different rates for different markets, and TikTok passes these differences through to creator payouts.
Tier 1 countries like the United States, United Kingdom, Canada, Australia, and Germany command the highest RPM rates. US-audience views typically earn 2-5x more than views from Tier 2 markets like Brazil, India, or Southeast Asian countries.
Factors That Affect Your Per-View Earnings
Niche and Content Category
Not all content earns equally. Finance, business, and technology content typically commands the highest RPM because advertisers in these categories pay premium rates. Entertainment and comedy content, while easier to scale in views, generally earns lower per-view rates.
Video Length and Watch Time
Longer videos that maintain viewer attention earn more per view under the Creator Rewards Program. TikTok's algorithm rewards videos with high completion rates, and the monetization system follows the same logic — a 3-minute video watched to completion earns substantially more than a 15-second clip with the same view count.
Audience Geography
As noted above, where your viewers are located matters as much as how many you have. A creator with 100,000 views from US audiences can earn more than a creator with 500,000 views from lower-CPM markets.
Calculate Your Exact TikTok Earnings
The figures above are averages. Your actual earnings depend on your specific combination of niche, audience location, video length, and engagement metrics.
Enter your average views, follower count, and content niche to see what you can expect to earn per 1,000 views based on current 2026 rates.
How to Increase Your Per-View Rate
To maximize your TikTok earnings per view, focus on these strategies:
Create longer content (1+ minutes) to qualify for Creator Rewards, which pays 10-40x more than the old Creator Fund. Target high-CPM niches or angle your existing content toward topics that attract premium advertisers. Build an audience in Tier 1 countries by posting during US/UK peak hours and using English-language content. Optimize for watch time and completion rate rather than raw view count — the algorithm and monetization system both reward sustained attention.