TikTok Video Performance Calculator
Analyze your video performance with a comprehensive score based on views, engagement, and reach. Identify top-performing content and patterns to replicate success.
Understanding video performance helps you create more viral content. Combine this analysis with our Engagement Rate Calculator for audience quality insights and Viral Potential Calculator to predict which videos might go viral.
Calculate Video Performance
Average views per video
Average likes per video
Average comments per video
Average shares per video
Your total TikTok followers
What is Video Performance Score?
Video performance score is a composite metric that evaluates how well your content performs across multiple dimensions: reach (views), engagement (likes, comments, shares), and audience resonance. It provides a single number (0-100) that summarizes overall video quality and appeal.
Why video performance score matters:
- Identifies which content types resonate best with your audience
- Helps optimize future content strategy based on data-driven insights
- Views exceeding 2x your follower count indicate viral potential
- Brands evaluate performance scores when selecting creators for partnerships
- Reveals patterns in your top-performing videos to replicate success
- Tracks improvement over time as you optimize your content strategy
Pro Insight: Consistency beats virality. A creator with steady 60-70 scores is more valuable (and monetizable) than someone with occasional 95s and mostly 20s. The algorithm and brands both prefer reliable performance over unpredictable spikes.
How to Use This Performance Calculator
Follow these steps to analyze your TikTok video performance:
Choose Your Time Period
Decide if you want to analyze recent videos (last 7-10) or overall averages (last 30 days). Recent data shows current trends, longer periods show consistency.
Calculate Averages
For views, likes, comments, and shares, add up totals from your chosen period and divide by number of videos.
Enter Your Follower Count
Use your current follower count from your TikTok profile.
Get Your Score
Click "Calculate Performance Score" to see your comprehensive performance rating and breakdown.
Analyze Top Performers
Look at your highest-scoring videos. What do they have in common? Topic? Format? Length? Hook? Replicate these elements.
Performance Score Benchmarks
Compare your video performance score to these industry benchmarks:
Excellent
Top-tier content—viral potential, strong brand appeal
Good
Above average—consistent growth, brand-ready
Average
Room for improvement—focus on optimization
Below Average
Needs work—revisit content strategy
Key Metrics That Impact Performance Score
View-to-Follower Ratio (30% weight)
Measures how far your content reaches beyond your existing audience. 2x+ indicates strong For You page presence.
Target: 1.5-3x your follower count
Engagement Rate (40% weight)
Percentage of viewers who interact (like, comment, share). Shows content quality and audience connection.
Target: 5-10% for most creators
Share & Comment Ratio (20% weight)
Shares and comments indicate deeper engagement than likes. Algorithm prioritizes these actions.
Target: 10%+ of total engagements should be comments/shares
Consistency Factor (10% weight)
Reward for maintaining stable performance across videos. Algorithm loves consistency.
Track: Standard deviation of performance across videos
How to Improve Your Performance Score
Analyze Your Top 10%
Export analytics for your best-performing videos. Look for common patterns: topics, formats, video length, hooks, sounds, posting times. Create more of what works.
Optimize Your Hook (0-3 seconds)
The first 3 seconds determine if viewers watch. Use text overlay, pattern interrupts, or intriguing questions to stop the scroll.
Improve Watch Time
Completion rate is crucial. Keep videos concise, cut fluff, maintain pacing, use jump cuts. Aim for 60%+ average watch time.
Encourage Comments & Shares
Ask questions, create debate, provide value people want to share. Comments/shares are weighted heavier than likes by the algorithm.
Post Consistently
3-5 videos per week trains the algorithm and your audience. Consistency beats sporadic posting, even if individual videos vary in quality.
Use Trending Sounds (Strategically)
Trending audio helps discovery, but only if it fits your content naturally. Forced trends hurt performance.
Engage in First Hour
Reply to comments within 60 minutes of posting. This boosts engagement velocity, signaling to the algorithm to push your video further.
Test Different Formats
Try tutorials, behind-the-scenes, storytelling, challenges. Track which formats score highest for YOUR audience.
Common Performance Mistakes to Avoid
Chasing viral trends that don't fit your niche
Focus on YOUR audience. A 50K view video to the right audience is better than 500K to the wrong one.
Ignoring analytics and posting blindly
Check TikTok Analytics weekly. Let data guide your content decisions, not guesses or assumptions.
Making videos too long
Shorter often performs better. Cut ruthlessly. If you can say it in 15 seconds, don't make it 60.
Weak or missing hook
First 3 seconds are everything. Open with value, intrigue, or pattern interrupt—not intros or logos.
Not leveraging captions/text overlay
80%+ of TikTok is watched without sound. Use captions to communicate key points visually.
Deleting "failed" videos
TikTok doesn't penalize low performers. Leave them up—they might gain traction later or with different audiences.
Frequently Asked Questions
Related Calculators
Real-World Example: Analyzing Video Performance
Let's analyze Maya, a food content creator with 68,000 followers. She posts recipe tutorials and wants to understand why some videos perform better than others. Here's her last 10 videos' average performance:
Maya's Average Stats
Performance Analysis
74
Performance Score (Good)
Analysis: Maya's 74 score is "Good." Her 2.13x view-to-follower ratio shows strong For You page presence—her videos consistently reach 2x beyond her follower base. The 6.4% engagement rate is above average for food content, and her 11.8% share/comment ratio indicates people find her recipes valuable enough to save and share.
Top-Performing Video Breakdown
Maya's best video (Score: 89) was a "5-Minute Pasta Hack" with 387K views, 22K likes, 1.2K comments, 2.8K shares:
- Hook: "This pasta hack changed my life" (strong opening)
- Length: 23 seconds (high completion rate)
- Value: Simple, replicable, saved thousands of times
- Engagement: Comments asking questions drove algorithm boost
- Share ratio: 12.7% (people wanted to share the hack)
Optimization Plan: Maya now creates more "quick hack" format videos (under 30 seconds, simple techniques, strong hooks), which consistently score 70-85. She increased posting frequency of this format from 1/week to 3/week, resulting in 40% follower growth over 2 months.