⏱️

TikTok Watch Time Calculator

Calculate your video retention rate and total watch hours. Watch time is the most important metric for TikTok's algorithm.

Calculate Watch Time

Length of your video in seconds

Average time viewers watch your video

Total views for this video

What is Watch Time?

Watch time (or retention rate) measures what percentage of your video viewers actually watch. It's calculated by dividing average watch time by total video duration.

Why it matters:

  • TikTok's algorithm prioritizes videos with high watch time
  • 70%+ retention significantly boosts your For You Page chances
  • Low watch time signals boring content, reducing future reach
  • Watch time matters more than likes or comments for algorithm

Watch Time Benchmarks

Excellent

Algorithm loves this

70%+

Good

Above average

50-70%

Average

Room for improvement

30-50%

Below Average

Hurting your reach

<30%

Frequently Asked Questions

Related Calculators

✅

Completion Rate Calculator

See what percentage of viewers watch to the end

🎬

Video Performance Calculator

Get a comprehensive video performance score

🚀

Viral Potential Calculator

Predict viral success based on retention