TikTok pays Australian creators approximately A$0.02 to A$0.04 per 1,000 views through the Creator Rewards Program, placing Australia among the top-paying markets in the Asia-Pacific region. An Australian creator generating 1 million monthly views can expect A$20 to A$40 from the Rewards Program alone, but total earnings climb to A$450 to A$4,000 or more when brand deals, live gifts, and TikTok Shop commissions are included. Australia's active influencer marketing scene and high advertising CPM rates make it a strong market for TikTok monetization, ranking alongside the United Kingdom and Canada in the tier just below the United States.
Key Findings
Australian TikTok earnings data from more than 400 creators reveals the key benchmarks that define what Australian creators can realistically earn from the platform.
The Creator Rewards Program pays Australian creators A$0.02 to A$0.04 per 1,000 views for original videos longer than one minute. In USD-equivalent terms, this places Australian RPM roughly 25% to 40% below US rates, but competitive with UK and Canadian rates when adjusted for purchasing power. Payouts are made in AUD.
Brand deals are the dominant income source for Australian creators who pursue sponsorships. Nano-influencers (10K to 50K followers) earn A$250 to A$900 per sponsored video, while mid-tier creators (250K to 1M followers) command A$2,000 to A$8,000 per post. Australia's influencer marketing industry was valued at approximately A$700 million in 2025.
ATO tax requirements include several obligations specific to Australian creators. The tax-free threshold of A$18,200 is the highest among English-speaking TikTok markets, shielding part-time creators from income tax. However, creators earning more than A$75,000 per year must register for GST, and all creators need an Australian Business Number (ABN) to operate as a sole trader.
TikTok Shop is available in Australia and growing. Australian creators earn 10% to 20% commissions on affiliate sales, though the product catalog is not as extensive as in the US or UK. Live gifting is also active, with Australian audiences showing strong engagement during evening and weekend streams.
Calculate your Australian TikTok earnings based on your metrics
TikTok Pay in Australia — Primary Data
Australia sits in the upper tier of TikTok's global payout structure, supported by high advertiser CPMs and an engaged consumer market. The following table shows estimated monthly earnings by follower tier for Australian creators.
| Follower Count | Monthly Views (Avg) | Creator Rewards | Brand Deals | Live Gifts | TikTok Shop | Total Monthly |
|---|---|---|---|---|---|---|
| 10K | 30K – 65K | A$0.60 – A$2.60 | A$0 – A$250 | A$0 – A$8 | A$0 – A$15 | A$0.60 – A$276 |
| 50K | 120K – 320K | A$2.40 – A$12.80 | A$250 – A$1,200 | A$8 – A$55 | A$10 – A$80 | A$270 – A$1,348 |
| 100K | 320K – 650K | A$6.40 – A$26 | A$500 – A$2,500 | A$18 – A$130 | A$30 – A$250 | A$554 – A$2,906 |
| 250K | 650K – 1.8M | A$13 – A$72 | A$1,200 – A$4,000 | A$55 – A$360 | A$80 – A$650 | A$1,348 – A$5,082 |
| 500K | 1M – 3M | A$20 – A$120 | A$2,000 – A$8,000 | A$100 – A$700 | A$160 – A$1,500 | A$2,280 – A$10,320 |
| 1M | 3M – 9M | A$60 – A$360 | A$4,000 – A$20,000 | A$350 – A$2,000 | A$500 – A$4,000 | A$4,910 – A$26,360 |
| 5M+ | 9M – 30M+ | A$180 – A$1,200 | A$10,000 – A$65,000+ | A$1,000 – A$6,500 | A$1,500 – A$13,000 | A$12,680 – A$85,700+ |
These ranges assume creators who actively pursue brand sponsorships. Creators relying solely on the Creator Rewards Program will earn only the figures in the third column.
RPM AUD
RPM in Australian dollars is the core metric for understanding TikTok's direct payments to Australian creators, and several Australia-specific factors influence where a creator falls within the rate range.
Australian TikTok RPM ranges from A$0.02 to A$0.04 per 1,000 views for Creator Rewards-eligible content (videos over one minute, original content). Shorter videos under 60 seconds earn roughly A$0.008 to A$0.015 per 1K views.
| RPM Factor | Impact on Australian Earnings | Example |
|---|---|---|
| Content niche | High-CPM niches earn 1.5x to 2.5x base | Finance: A$0.035 – A$0.055; Comedy: A$0.015 – A$0.025 |
| Audience geography | Aus-heavy audience earns baseline; US viewers boost | 85% Australian: A$0.02 – A$0.035; 30% US mix: A$0.03 – A$0.04 |
| Video length | Longer videos earn higher RPM | 1-3 min: baseline; 3-5 min: 1.2x – 1.4x |
| Search value | Educational content gets RPM boost | Tutorial: A$0.03 – A$0.05; Trend clip: A$0.015 – A$0.02 |
| Seasonal timing | Q4 RPM 35% to 60% higher than Q1 | November: A$0.03 – A$0.05; January: A$0.015 – A$0.025 |
| Time zone advantage | Peak posting during AU evening hits US morning | Cross-timezone content: potential RPM uplift |
Australian creators have a time zone advantage that is often overlooked. Posting during Australian evening hours (6 PM to 10 PM AEST) coincides with US morning hours, allowing content to catch both audiences in a single posting window. Creators who exploit this timing can build a meaningful US viewer base, which boosts effective RPM due to higher US CPMs.
Finance, property, and technology creators in Australia command the highest RPM, mirroring patterns seen in the US and UK markets. For detailed niche-level data, see our RPM rates by niche analysis.
Seasonal RPM variation in Australia follows the global Q4 peak pattern, but with an Australian twist. While the October-to-December holiday season drives the same advertiser spending surge seen worldwide, Australia's summer holiday period (December through February) means consumer engagement patterns differ slightly from Northern Hemisphere markets. January RPM still drops as global advertiser budgets reset, but Australian consumer spending remains more active in January than in the US or UK. See seasonal earnings trends for the full monthly breakdown.
Creator Fund Australia
The Creator Rewards Program is fully available to Australian creators, operating with the same structure as the US and UK versions and providing direct payments based on video performance.
| Creator Rewards Feature | Australia Availability | Notes |
|---|---|---|
| Minimum follower requirement | 10,000 | Must also have 100K views in last 30 days |
| Minimum video length | 1 minute | Shorter videos ineligible for Rewards |
| Payout currency | AUD (A$) | Direct bank transfer or PayPal |
| Payment threshold | A$10 | Minimum balance before withdrawal |
| Payment frequency | Monthly | Processed 30 days after month end |
| RPM range | A$0.02 – A$0.04 | Per 1,000 qualified views |
| Search value bonus | Yes | Boosts RPM for educational/how-to content |
| Analytics dashboard | Full access | Per-video RPM and earnings tracking |
The Rewards Program replaced the old Creator Fund in Australia, increasing per-view payouts by roughly 3x to 7x. The old Fund's fixed-pool structure resulted in rates as low as A$0.004 per 1K views for Australian creators. The Rewards Program ties payouts to advertiser revenue, which benefits Australian creators because Australian advertising CPMs are among the highest in the Asia-Pacific region.
Use the Creator Fund Calculator to estimate your Australian Rewards income based on current rates and your view counts.
Australian brand deal rates are competitive for the Asia-Pacific region and comparable to UK rates in local currency terms. Nano-influencers earn A$250 to A$900 per post, while mid-tier creators command A$2,000 to A$8,000. The brand deal rate calculator helps Australian creators price their audience, and our guide to getting brand deals covers outreach strategies for the Australian market.
TikTok Pay in Australia — Extended Data
Beyond RPM and brand deal rates, Australian-specific tax rules, ABN requirements, and market characteristics shape the earnings reality for Australian creators.
ATO tax obligations include income tax, the Medicare levy, and potentially GST. Australia's tax-free threshold of A$18,200 is the most generous among major English-speaking TikTok markets, which is a significant advantage for part-time creators.
| Annual TikTok Earnings | Income Tax Rate | Medicare Levy | GST Requirement | Approximate Take-Home % |
|---|---|---|---|---|
| A$0 – A$18,200 | 0% (tax-free threshold) | 0% (below threshold) | No | 100% |
| A$18,201 – A$45,000 | 16% | 2% | No | 82% |
| A$45,001 – A$75,000 | 30% | 2% | Register at A$75K | 68% |
| A$75,001 – A$135,000 | 30% | 2% | Yes (10% GST on services) | 60% – 68% |
| A$135,001 – A$190,000 | 37% | 2% | Yes | 55% – 61% |
| A$190,001+ | 45% | 2% | Yes | 48% – 53% |
ABN requirement. All Australian creators operating as sole traders must obtain an Australian Business Number (ABN). This is free to apply for through the Australian Business Register and is required before you can invoice brands for sponsored content. Without an ABN, businesses paying you must withhold 47% of the payment amount.
GST registration becomes mandatory once your annual gross revenue exceeds A$75,000. GST is charged at 10% on services provided to Australian clients (brand deals with Australian brands). Services exported to overseas clients (brand deals with US or UK brands) are generally GST-free. Most Creator Rewards Program payments are not subject to GST. Creators approaching the A$75,000 threshold should consult a tax professional to understand their specific obligations.
For comprehensive tax planning advice, see the creator taxes guide.
Australia vs other English-speaking markets comparison shows how Australian creators stack up.
| Metric | Australia | US | UK | Canada |
|---|---|---|---|---|
| Creator Rewards RPM | A$0.02 – A$0.04 | $0.03 – $0.05 | £0.02 – £0.04 | C$0.02 – C$0.04 |
| Avg. brand deal (100K followers) | A$500 – A$2,500 | $500 – $3,000 | £400 – £2,500 | C$400 – C$2,000 |
| TikTok Shop maturity | Moderate | Highest | High | Moderate |
| Tax-free threshold | A$18,200 | ~$0 (SE tax from $400) | £12,570 | C$15,705 |
| Influencer market size (2025) | ~A$700M | ~$5B+ | ~£1.5B | ~C$800M |
Australia's A$18,200 tax-free threshold is the most favorable of any major English-speaking market. A part-time Australian creator earning A$15,000 per year from TikTok pays no income tax and no Medicare levy, keeping virtually all their earnings. The same income in the US would face 15.3% self-employment tax from the first dollar of profit.
TikTok Shop in Australia is available and growing. Australian creators have access to affiliate product linking and earn 10% to 20% commissions per sale. The product catalog is expanding, with beauty, fashion, and home goods categories performing strongest. As TikTok continues to invest in Shop infrastructure in Australia, this revenue stream is expected to become more significant. For broader monetization strategies, see the guide on diversifying TikTok income streams.
Methodology
The Australian earnings data in this article is compiled from multiple sources focused on the Australian creator market.
Primary data comes from self-reported earnings from 400+ Australian TikTok creators who participated in our Q4 2025 and Q1 2026 income surveys. Participants provided analytics screenshots to verify follower counts and view data. Earnings were reported in AUD by revenue stream.
Secondary data includes rate cards from three Australian influencer marketing agencies, TikTok's Creator Rewards Program documentation, ATO self-employment tax guidance, and aggregate campaign data from two influencer platforms operating in Australia. Exchange rate conversions use the average AUD/USD rate for the reporting period.
Limitations. The Australian sample (400+) is the smallest among our four English-speaking market analyses (compared to US: 1,800+, UK: 900+, Canada: 500+), which increases margin of error. Self-reported data carries survivorship and recall biases. Tax estimates are general guidance and not tax advice -- consult an Australian accountant or the ATO directly. All dollar figures are in AUD unless stated otherwise. We update this data quarterly.
Calculate Your Own Numbers
The benchmarks above provide a starting point, but your actual Australian TikTok earnings depend on your specific niche, audience demographics, engagement rate, and monetization strategy.
Use the TikTok Money Calculator to input your view count, follower count, and engagement rate. The calculator applies current Australian RPM rates and estimated brand deal values for your tier to generate a personalized earnings projection.
For deeper analysis, the Creator Fund Calculator isolates your expected Rewards payouts, while the brand deal rate calculator estimates what you should charge Australian sponsors. The engagement rate calculator benchmarks your performance against niche averages and is the strongest predictor of brand deal income.
Australian creators comparing platforms should check our TikTok vs YouTube RPM comparison to see which platform pays more in your niche. Many Australian creators find that cross-posting to YouTube and Instagram significantly increases total income.
Frequently Asked Questions
How much does TikTok pay per 1,000 views in Australia?
TikTok pays Australian creators A$0.02 to A$0.04 per 1,000 views through the Creator Rewards Program for original videos longer than one minute. Shorter videos earn roughly A$0.008 to A$0.015 per 1K views. Rates vary by niche, audience geography, engagement rate, and seasonal demand. Q4 delivers the highest RPM, while January sees the lowest rates. Use the pay per 1000 views tool to estimate your specific rate.
Do Australian TikTok creators need an ABN?
Yes. All Australian creators earning income from TikTok should obtain an Australian Business Number (ABN) to operate as a sole trader. An ABN is free to apply for and is required to invoice brands for sponsored content. Without an ABN, businesses must withhold 47% of payments. GST registration becomes mandatory once annual gross revenue exceeds A$75,000.
How do Australian TikTok earnings compare to the US and UK?
Australian Creator Rewards RPM (A$0.02 to A$0.04) is roughly 25% to 40% below US rates in USD-equivalent terms and comparable to UK rates in local currency terms. Australian brand deal rates are strong for the Asia-Pacific region. Australia's A$18,200 tax-free threshold is the highest among major English-speaking markets, meaning part-time Australian creators keep more of their earnings before tax kicks in.
Is TikTok Shop available in Australia?
Yes. Australian creators have access to TikTok Shop with affiliate product linking and earn 10% to 20% commissions per sale. The product catalog is smaller than in the US or UK but is expanding. Beauty, fashion, and home goods categories currently generate the strongest affiliate earnings for Australian creators.
Related Resources
- Average TikTok Earnings per 1K, 10K, 100K, and 1M Views -- benchmark your Australian earnings against global view-count milestones
- Creator Fund Rates by Country -- compare Australian rates to every other TikTok market
- Brand Deal Rates by Niche -- understand how your content category affects earnings potential
- Monetization by Country Guide -- strategies for maximizing earnings in the Australian market