TikTok pay in Indonesia ranges from Rp5 to Rp20 per 1,000 views through the Creator Rewards Program, approximately $0.003 to $0.013 USD at current exchange rates. Indonesia is TikTok's fourth-largest market globally by user count, with more than 125 million active users, making it one of the most important creator markets in Southeast Asia. Brand deals pay Rp500,000 to Rp30,000,000 per video, and TikTok Shop -- reinstated in 2024 as "TikTok Shop powered by Tokopedia" after a temporary ban -- has become the dominant revenue stream for Indonesian creators.
Key Findings
Our analysis of Indonesian TikTok creator earnings reveals a market defined by massive scale, low per-view payouts, and an exceptionally strong social commerce ecosystem.
The Creator Rewards Program pays Indonesian creators between Rp5 and Rp20 per 1,000 qualifying views. A video reaching 1 million views generates approximately Rp5,000 to Rp20,000 (roughly $0.30 to $1.30 USD) from the program alone. These rates are among the lowest globally, reflecting Indonesia's lower advertising CPM rates compared to Western markets. However, the sheer volume of Indonesian TikTok users means that viral reach is easier to achieve.
TikTok Shop is the defining feature of Indonesia's creator economy. After the Indonesian government temporarily banned TikTok Shop in October 2023 over concerns about its impact on small businesses, the platform relaunched in January 2024 through a partnership with Tokopedia, Indonesia's largest e-commerce platform. The "TikTok Shop powered by Tokopedia" model has grown rapidly, and Indonesian creators now earn more from Shop commissions than from all other monetization programs combined.
Brand deals provide the second-largest income stream. Nano-influencers (10K to 50K followers) earn Rp500,000 to Rp3,000,000 per sponsored video, while mid-tier creators (250K to 1M followers) command Rp8,000,000 to Rp30,000,000. Indonesian brands in the FMCG, beauty, and e-commerce sectors are the most active TikTok advertisers.
Indonesia's young demographics -- median age 30, with more than 200 million internet users -- create an enormous addressable audience for creators. The combination of high platform engagement, growing advertiser spending, and TikTok Shop's resurgence makes Indonesia one of the most opportunity-rich TikTok markets despite its low RPM rates.
Estimate your TikTok earnings with Indonesian audience data -->
TikTok Pay in Indonesia -- Primary Data
Indonesian TikTok earnings reflect an extreme contrast between low per-view platform payouts and substantial revenue from social commerce and brand partnerships. The table below shows estimated total earnings at key view milestones.
| View Count | Creator Rewards (IDR) | Brand Deals (IDR) | TikTok Shop (IDR) | Live Gifts (IDR) | Total Estimated (IDR) |
|---|---|---|---|---|---|
| 1,000 | Rp5 -- Rp20 | Rp0 | Rp0 | Rp0 | Rp5 -- Rp20 |
| 10,000 | Rp50 -- Rp200 | Rp0 -- Rp500,000 | Rp0 -- Rp100,000 | Rp0 -- Rp50,000 | Rp50 -- Rp650,200 |
| 100,000 | Rp500 -- Rp2,000 | Rp500,000 -- Rp5,000,000 | Rp100,000 -- Rp2,000,000 | Rp50,000 -- Rp500,000 | Rp650,500 -- Rp7,502,000 |
| 500,000 | Rp2,500 -- Rp10,000 | Rp3,000,000 -- Rp15,000,000 | Rp1,000,000 -- Rp10,000,000 | Rp250,000 -- Rp3,000,000 | Rp4,252,500 -- Rp28,010,000 |
| 1,000,000 | Rp5,000 -- Rp20,000 | Rp5,000,000 -- Rp30,000,000 | Rp2,000,000 -- Rp20,000,000 | Rp500,000 -- Rp5,000,000 | Rp7,505,000 -- Rp55,020,000 |
At the 1-million-view mark, Creator Rewards contribute less than 0.1% of total potential earnings. TikTok Shop and brand deals together account for more than 95% of revenue for active Indonesian creators. This makes Indonesia one of the clearest examples of why relying on platform payouts alone is not a viable strategy.
RPM Rates for Indonesian Creators
RPM (Revenue Per Mille) for Indonesian creators sits at the lower end of the global scale, shaped by the country's advertising market size relative to its massive user base. Content category and video format significantly influence where a creator falls within the range.
| Content Category | RPM Range (IDR per 1K Views) | RPM Range (USD per 1K Views) |
|---|---|---|
| Finance and Fintech | Rp14 -- Rp20 | $0.009 -- $0.013 |
| Technology | Rp12 -- Rp18 | $0.008 -- $0.012 |
| Beauty and Skincare | Rp10 -- Rp16 | $0.006 -- $0.010 |
| Food and Cooking | Rp8 -- Rp14 | $0.005 -- $0.009 |
| Comedy and Entertainment | Rp5 -- Rp10 | $0.003 -- $0.006 |
| General Lifestyle | Rp5 -- Rp8 | $0.003 -- $0.005 |
Finance and fintech content earns the highest RPM in Indonesia. Companies like GoPay, OVO, Dana, and Bank Jago are among the most aggressive TikTok advertisers in the market, and their ad spend pushes up the CPM rates for finance-related content. Beauty and skincare content also earns strong RPM because of its tight integration with TikTok Shop product promotion.
Long-form content (over one minute) qualifying for the Creator Rewards Program earns 2x to 3x the RPM of short clips. Indonesian creators who transitioned to longer-format content report meaningful RPM improvements. For global RPM comparisons, see our niche-by-niche analysis.
TikTok Shop in Indonesia
TikTok Shop is the most important monetization channel for Indonesian creators, and its story in Indonesia is unlike any other market due to the 2023 ban and 2024 relaunch.
The Indonesian government banned TikTok Shop in October 2023, citing concerns that the platform was undercutting local small businesses with below-cost pricing. In January 2024, TikTok relaunched social commerce in Indonesia through a partnership with Tokopedia (now part of the GoTo Group), creating "TikTok Shop powered by Tokopedia." This model routes transactions through Tokopedia's marketplace infrastructure while maintaining TikTok's in-app shopping experience.
| TikTok Shop Metric | Indonesia Data |
|---|---|
| Average Commission Rate | 5% -- 15% |
| Top Product Categories | Beauty, Fashion, Home, Food |
| Average Order Value | Rp80,000 -- Rp250,000 |
| Creator Monthly GMV (Mid-Tier) | Rp20,000,000 -- Rp100,000,000 |
| Creator Monthly Commission (Mid-Tier) | Rp2,000,000 -- Rp15,000,000 |
| Affiliate Creator Count (Estimated) | 2,000,000+ |
| Platform Structure | TikTok Shop powered by Tokopedia |
Indonesia has more than 2 million affiliate creators on TikTok Shop, making it one of the platform's largest social commerce markets globally. Commission rates are slightly lower than in the Philippines (5% to 15% versus 10% to 20%) because the Tokopedia partnership introduces an additional fee layer.
Beauty and fashion dominate Indonesian TikTok Shop sales. Creators who produce authentic product demonstrations -- particularly in the "get ready with me" and "haul" formats -- report the highest conversion rates. The Shop affiliate guide covers the setup process and optimization strategies for Indonesian creators. Track market-level trends in our TikTok Shop GMV growth data.
TikTok Pay in Indonesia -- Extended Data
Several factors beyond platform payouts and TikTok Shop commissions shape the total earnings picture for Indonesian creators.
Tax obligations in Indonesia are managed by the Direktorat Jenderal Pajak (DJP). Indonesian creators with annual gross income below Rp500 million can use the PP 55 simplified tax regime, which charges a flat 0.5% on gross revenue. This applies for the first seven years of business activity, after which creators must transition to standard income tax rates (5% to 35% on taxable income). All creator income -- including brand deals, TikTok Shop commissions, and Creator Rewards payouts -- is taxable. Many small creators fall below the reporting threshold, but the DJP has increased enforcement on digital income in recent years. See the creator taxes guide for general guidance.
Country comparison shows Indonesia at the lower end of RPM but with one of the strongest TikTok Shop ecosystems globally.
| Country | RPM (USD per 1K Views) | TikTok Shop Activity | Brand Deal Market |
|---|---|---|---|
| United States | $0.02 -- $0.05 | Growing | Very Active |
| United Kingdom | $0.015 -- $0.04 | Active | Very Active |
| Mexico | $0.008 -- $0.03 | Expanding | Growing |
| Philippines | $0.005 -- $0.015 | Very Active | Active |
| Indonesia | $0.003 -- $0.013 | Very Active (Tokopedia) | Active |
| Nigeria | $0.003 -- $0.01 | Not Available | Growing |
Indonesia's RPM rates are comparable to Nigeria's, but the availability of TikTok Shop and a more developed brand deal market make the total earnings potential significantly higher. Indonesian creators with active Shop and brand deal strategies can earn 50x to 100x what Creator Rewards alone would produce.
Live gifting culture is strong in Indonesia. Indonesian viewers are generous with virtual gifts, particularly during entertainment, gaming, and religious content livestreams. Creators report earning Rp2,000,000 to Rp15,000,000 per month from live gifts, with Ramadan being a peak earning period. TikTok retains approximately 50% of all gift revenue.
Brand deal dynamics are shaped by Indonesia's large FMCG market. Companies like Unilever Indonesia, Wardah, Emina, and Shopee are major TikTok advertisers. The brand deal rates by followers data provides benchmarks for Indonesian creators at every tier. Local agencies including GetCraft, Partipost, and Sociabuzz facilitate connections between brands and creators.
Diversification strategies are particularly important for Indonesian creators given the low RPM. Creators who combine TikTok Shop, brand deals, live gifts, and YouTube cross-posting report total monthly incomes of Rp10,000,000 to Rp50,000,000 for mid-tier accounts. The diversify income streams guide outlines the framework for building a multi-channel revenue model.
Methodology
The Indonesia-specific earnings data in this article is compiled from a survey of 420 Indonesian TikTok creators conducted in Q4 2025 and Q1 2026. Participants provided analytics screenshots and verified their TikTok Shop and Creator Rewards earnings. We supplemented this with brand deal rate data from four Indonesian influencer marketing agencies and TikTok Shop GMV estimates from GoTo Group quarterly reports.
All rupiah amounts use the average exchange rate of Rp15,600 to $1 USD for the reporting period. RPM calculations exclude the top and bottom 2% of earners. TikTok Shop commission data reflects the "TikTok Shop powered by Tokopedia" structure, including the Tokopedia marketplace fee layer, which results in slightly lower effective commission rates than pre-ban TikTok Shop.
Self-reported earnings carry inherent biases. TikTok Shop revenue is particularly variable depending on product category, seasonal demand (Ramadan, Harbolnas, and year-end shopping events drive significant spikes), and content format. These figures are informed estimates updated quarterly as new survey data and platform changes emerge.
Calculate Your Own Numbers
The averages above reflect market-wide trends, but your earnings will depend on your niche, audience engagement, posting frequency, and which monetization channels you actively use. Indonesian creators in beauty and fintech niches with strong TikTok Shop integration consistently outperform the median by 3x to 5x.
Use our TikTok Money Calculator to input your follower count, average views, and engagement rate for a personalized estimate. The RPM calculator lets you compare your per-view earnings against Indonesian and global benchmarks.
For TikTok Shop optimization, tracking your conversion rate, average order value, and commission rate by product category is essential. Indonesian creators who analyze their Shop metrics weekly and adjust product selections accordingly report 2x to 3x higher commissions than those who take a passive approach. The engagement rate calculator helps benchmark your content performance against Indonesian niche averages.
If brand deals are a priority, the brand deal rate calculator generates market-appropriate pricing based on your audience metrics. Indonesian creators who negotiate with data-backed rate cards earn 30% to 50% more per partnership. For a comprehensive view of all available revenue streams, explore the how to make money on TikTok guide.
Frequently Asked Questions
How much does TikTok pay per 1,000 views in Indonesia?
TikTok pays Indonesian creators approximately Rp5 to Rp20 per 1,000 views through the Creator Rewards Program, equivalent to roughly $0.003 to $0.013 USD. Finance and technology content earns at the higher end, while comedy and general entertainment earn at the lower end. These rates are among the lowest globally, making TikTok Shop and brand deals far more important than Creator Rewards for Indonesian creator income. See our average earnings per views data for global context.
How does TikTok Shop work in Indonesia after the ban?
TikTok Shop was temporarily banned in Indonesia in October 2023 and relaunched in January 2024 as "TikTok Shop powered by Tokopedia." The current model routes all transactions through Tokopedia's e-commerce infrastructure while maintaining the in-app shopping experience. Creators earn affiliate commissions of 5% to 15% on product sales. The platform has grown rapidly since relaunch, with more than 2 million affiliate creators. Commission rates are slightly lower than pre-ban levels due to the additional Tokopedia fee layer. For market trends, check our TikTok Shop GMV growth data.
How much do Indonesian TikTok creators earn from brand deals?
Indonesian brand deal earnings range from Rp500,000 to Rp30,000,000 per video (approximately $30 to $1,900 USD) depending on follower count, niche, and engagement rate. Nano-influencers earn Rp500,000 to Rp3,000,000 per post, while mid-tier creators command Rp8,000,000 to Rp30,000,000. FMCG, beauty, and e-commerce brands are the most active sponsors. Use the brand deal rate calculator to benchmark your pricing.
Do Indonesian TikTok creators need to pay taxes?
Yes. The DJP requires all income to be reported, including TikTok creator earnings. Creators with annual gross income below Rp500 million can use the PP 55 simplified tax regime at 0.5% of gross revenue for their first seven years of business activity. After that, standard income tax rates of 5% to 35% apply. The DJP has increased enforcement on digital income, and creators should maintain records of all revenue streams. See the creator taxes guide for filing guidance.
Related Resources
- TikTok Earnings by Country -- Compare Indonesia's rates to every other market
- TikTok Shop Commission Rates -- Full breakdown of Shop commissions by category
- Creator Fund Rates by Country -- Detailed RPM comparison across all supported countries
- How to Become a TikTok Shop Affiliate -- Step-by-step guide for Indonesian creators