TikTok pays UK-based creators approximately £0.02 to £0.04 per 1,000 views through the Creator Rewards Program, making the United Kingdom the second-highest-paying English-speaking market after the United States. A UK creator generating 1 million monthly views can expect £20 to £40 from the Rewards Program directly, but total earnings rise to £400 to £4,000 or more when brand deals, live gifts, and TikTok Shop commissions are included. The UK has one of the strongest influencer marketing industries in Europe, and British creators benefit from high advertiser demand and a mature brand deal ecosystem.
Key Findings
UK TikTok earnings data from more than 900 British creators reveals several critical benchmarks for anyone monetizing on the platform from England, Scotland, Wales, or Northern Ireland.
The Creator Rewards Program pays UK creators £0.02 to £0.04 per 1,000 views for original videos longer than one minute. This puts UK RPM roughly 20% to 30% below US rates in currency-adjusted terms, but ahead of most other European markets. UK creators receive payouts in GBP, with the same payment thresholds and monthly processing schedule as US accounts.
Brand deals represent the largest income stream for UK creators who actively pursue sponsorships. Nano-influencers (10K to 50K followers) earn £200 to £800 per sponsored video, while mid-tier creators (250K to 1M followers) command £2,000 to £8,000 per post. The UK influencer marketing industry was valued at approximately £1.5 billion in 2025, and TikTok's share of that spend continues to grow.
Tax obligations through HMRC require careful planning. UK creators earning more than £1,000 per year from TikTok must register as self-employed and file a Self Assessment tax return. National Insurance contributions (Class 2 and Class 4) apply on top of income tax, and the personal allowance of £12,570 shields lower-earning creators from income tax on their first chunk of earnings.
TikTok Shop is well-established in the UK market. British creators earn 10% to 20% commissions on affiliate sales, and the UK was one of TikTok Shop's earliest Western launch markets. Shop-active creators with 100K followers typically generate £40 to £300 per month in affiliate commissions.
Calculate your UK TikTok earnings based on your metrics
TikTok Pay in the UK — Primary Data
The UK ranks among TikTok's top-paying markets globally, supported by strong advertiser CPMs and an active creator economy. The following table shows estimated monthly earnings by follower tier for UK-based creators across all major monetization streams.
| Follower Count | Monthly Views (Avg) | Creator Rewards | Brand Deals | Live Gifts | TikTok Shop | Total Monthly |
|---|---|---|---|---|---|---|
| 10K | 40K – 80K | £0.80 – £3.20 | £0 – £200 | £0 – £8 | £0 – £20 | £0.80 – £231 |
| 50K | 150K – 400K | £3 – £16 | £200 – £1,200 | £8 – £60 | £15 – £100 | £226 – £1,376 |
| 100K | 400K – 800K | £8 – £32 | £400 – £2,500 | £20 – £150 | £40 – £300 | £468 – £2,982 |
| 250K | 800K – 2.5M | £16 – £100 | £1,200 – £4,000 | £60 – £400 | £100 – £750 | £1,376 – £5,250 |
| 500K | 1.5M – 4M | £30 – £160 | £2,000 – £8,000 | £120 – £800 | £200 – £1,800 | £2,350 – £10,760 |
| 1M | 4M – 12M | £80 – £480 | £4,000 – £20,000 | £400 – £2,400 | £600 – £5,000 | £5,080 – £27,880 |
| 5M+ | 12M – 40M+ | £240 – £1,600 | £12,000 – £80,000+ | £1,200 – £8,000 | £2,000 – £18,000 | £15,440 – £107,600+ |
Brand deal figures assume creators who actively pursue sponsorships through agencies, direct outreach, or influencer platforms. Creators relying solely on the Creator Rewards Program will earn only the figures in the third column.
RPM GBP
RPM in GBP is the central metric for understanding what TikTok pays UK creators per 1,000 video views, and it varies based on several measurable factors.
UK TikTok RPM ranges from £0.02 to £0.04 per 1,000 views for Creator Rewards-eligible content (videos longer than one minute, classified as original). Shorter videos under 60 seconds earn approximately £0.008 to £0.015 per 1K views, which is insufficient for meaningful direct income at most view counts.
The following factors drive RPM variation within the UK market.
| RPM Factor | Impact on UK Earnings | Example |
|---|---|---|
| Content niche | High-CPM niches earn 1.5x to 2.5x base rate | Finance: £0.04 – £0.06; Comedy: £0.015 – £0.025 |
| Audience geography | UK-heavy audience earns more than mixed audience | 85% UK viewers: £0.03 – £0.04; 50% UK: £0.02 – £0.03 |
| Video length | Longer videos earn higher RPM | 1-3 min: baseline; 3-5 min: 1.2x – 1.4x |
| Search value | How-to and educational content gets RPM boost | Tutorial: £0.03 – £0.05; Trend clip: £0.015 – £0.02 |
| Seasonal timing | Q4 RPM 40% to 70% higher than Q1 | November: £0.035 – £0.055; January: £0.015 – £0.025 |
| Engagement rate | Higher engagement signals quality content | Top 10% engagement: 1.2x – 1.4x RPM lift |
Finance, property, and technology creators in the UK command the highest RPM because UK advertisers in these verticals pay premium CPM rates. Lifestyle and comedy content earns lower per-view rates but tends to generate higher view volumes. See our RPM rates by niche analysis for detailed breakdowns.
Seasonal variation follows the same Q4-peak pattern as the US. UK RPM peaks during October through December, driven by Black Friday adoption in the UK, Christmas shopping, and end-of-year advertising budget flushes. January is the lowest-earning month, with RPM dropping 35% to 45% from December levels. For full seasonal data, see seasonal TikTok earnings trends.
UK RPM converted to USD typically falls in the $0.025 to $0.05 range depending on the GBP/USD exchange rate, placing it close to but slightly below US rates. This makes the UK the highest-paying European market for TikTok creators.
Creator Fund UK
The Creator Rewards Program (which replaced the original Creator Fund in the UK) operates with the same core structure as the US version, providing UK creators with direct payments based on video performance.
UK creators have full access to the Creator Rewards Program, including the RPM analytics dashboard, per-video earnings tracking, and all quality-boost features. The program launched in the UK shortly after the US rollout, and feature parity is maintained with minimal delay.
| Creator Rewards Feature | UK Availability | Notes |
|---|---|---|
| Minimum follower requirement | 10,000 | Must also have 100K views in last 30 days |
| Minimum video length | 1 minute | Shorter videos ineligible for Rewards |
| Payout currency | GBP (£) | Direct bank transfer or PayPal |
| Payment threshold | £10 | Minimum balance before withdrawal |
| Payment frequency | Monthly | Processed 30 days after month end |
| RPM range | £0.02 – £0.04 | Per 1,000 qualified views |
| Search value bonus | Yes | Boosts RPM for educational/how-to content |
| Analytics dashboard | Full access | Per-video RPM and earnings tracking |
The transition from the old Creator Fund to the Rewards Program increased per-view payouts for UK creators by roughly 3x to 8x. The original Fund paid from a fixed pool, resulting in rates as low as £0.003 per 1K views. The Rewards Program ties payouts to advertiser revenue, which delivers better economics for creators in high-CPM markets like the UK.
Eligibility requires 10,000 followers and 100,000 video views in the preceding 30 days. UK creators apply through the TikTok app, with approval typically taking 3 to 7 business days. Use the Creator Fund Calculator to estimate your Rewards Program earnings based on current UK rates.
UK brand deal rates are strong by European standards, though typically 20% to 40% lower than equivalent US tiers when converted to the same currency. Nano-influencers earn £200 to £800 per sponsored video, while mid-tier creators command £2,000 to £8,000 per post. The brand deal rate calculator can help you price your UK audience, and our guide to getting brand deals covers the process from pitch to payment.
TikTok Pay in the UK — Extended Data
Beyond RPM and brand deal rates, UK-specific tax rules, regional market dynamics, and cross-country comparisons affect the real earnings picture for British creators.
HMRC tax obligations apply to all UK TikTok earnings above the trading allowance of £1,000 per year. Creators earning more than this threshold must register as self-employed with HMRC and file a Self Assessment tax return annually (deadline: January 31 for the previous tax year).
| Annual TikTok Earnings | Income Tax Rate | National Insurance (Class 4) | Approximate Take-Home % |
|---|---|---|---|
| £1,000 – £12,570 | 0% (personal allowance) | 0% (below threshold) | 95% – 100% |
| £12,571 – £50,270 | 20% (basic rate) | 6% | 74% |
| £50,271 – £125,140 | 40% (higher rate) | 2% | 58% |
| £125,141+ | 45% (additional rate) | 2% | 53% |
Class 2 National Insurance contributions of £3.45 per week apply when profits exceed £12,570. Class 4 NICs are charged at 6% on profits between £12,570 and £50,270, and 2% above that. These are in addition to income tax.
The personal allowance of £12,570 is a significant advantage for part-time UK creators. A creator earning £10,000 per year from TikTok (with no other income) pays no income tax and no Class 4 NICs, keeping nearly all their earnings. This is substantially more favorable than the US tax structure, where self-employment tax of 15.3% applies from the first dollar of profit.
For detailed tax planning advice, see the creator taxes guide.
UK vs other English-speaking markets comparison shows where the UK stands globally.
| Metric | UK | US | Canada | Australia |
|---|---|---|---|---|
| Creator Rewards RPM | £0.02 – £0.04 | $0.03 – $0.05 | C$0.02 – C$0.04 | A$0.02 – A$0.04 |
| Avg. brand deal (100K followers) | £400 – £2,500 | $500 – $3,000 | C$400 – C$2,000 | A$500 – A$2,500 |
| TikTok Shop maturity | High (early launch market) | Highest | Moderate | Moderate |
| Tax-free threshold | £12,570 | ~$0 (SE tax from $400) | C$15,705 (basic personal amount) | A$18,200 |
| Influencer market size (2025) | ~£1.5B | ~$5B+ | ~C$800M | ~A$700M |
TikTok Shop UK is one of the platform's most developed Shop markets outside the US. The UK was among the first Western countries where TikTok Shop launched, and British creators have had more time to build Shop-based revenue streams. Average affiliate commissions of 10% to 20% on product sales generate meaningful supplementary income, particularly in beauty, fashion, and home goods niches.
Regional variations within the UK are minimal for TikTok earnings specifically. Unlike the US, where state-level tax rates create 5% to 13% variation in take-home pay, the UK applies a uniform national tax structure. However, London-based creators may have access to more in-person brand events and agency relationships, which can indirectly boost sponsorship opportunities.
Creators looking to maximize UK earnings should focus on diversifying income streams beyond the Rewards Program. Brand deals, TikTok Shop, and cross-platform monetization typically deliver 5x to 20x more revenue than platform payouts alone.
Methodology
The UK earnings data in this article is compiled from multiple sources to ensure accuracy for British creators.
Primary data comes from self-reported earnings from 900+ UK-based TikTok creators who participated in our Q4 2025 and Q1 2026 income surveys. Participants provided analytics screenshots to verify follower counts and view data. Earnings were reported by revenue stream and converted where necessary using the average GBP/USD exchange rate for the reporting period.
Secondary data includes rate cards from six UK influencer marketing agencies, TikTok's official Creator Rewards Program documentation, HMRC self-employment tax guidance, and aggregate campaign data from two UK-focused influencer platforms. Brand deal ranges reflect both agency-reported and creator-reported rates.
Limitations. Self-reported data carries survivorship and recall biases. UK sample size (900+) is smaller than our US sample (1,800+), which increases margin of error. Brand deal earnings are difficult to verify due to NDA provisions. Tax estimates are general guidance and not tax advice -- UK creators should consult an accountant or HMRC directly. All pound figures are in GBP unless stated otherwise. We update this data quarterly.
Calculate Your Own Numbers
The benchmarks above provide a useful starting point, but your actual UK TikTok earnings depend on your niche, audience demographics, engagement rate, and monetization mix.
Use the TikTok Money Calculator to input your view count, follower count, and engagement rate. The calculator applies current UK Creator Rewards rates and estimated brand deal values for your tier to generate a personalized earnings projection.
For deeper analysis, the Creator Fund Calculator isolates your expected Rewards payouts, while the brand deal rate calculator estimates what you should charge UK sponsors. The engagement rate calculator benchmarks your performance against UK niche averages, which is the single best predictor of brand deal income.
If you are considering going full-time, compare your projected TikTok income against the creator income distribution data to see where you fall relative to other creators. Most successful full-time transitions in the UK happen after consistently earning £2,000 or more per month for at least three months.
Frequently Asked Questions
How much does TikTok pay per 1,000 views in the UK?
TikTok pays UK creators £0.02 to £0.04 per 1,000 views through the Creator Rewards Program for original videos longer than one minute. Shorter videos earn approximately £0.008 to £0.015 per 1K views. These rates vary by niche, audience location, engagement rate, and season. Q4 (October to December) delivers the highest RPM, while January is the lowest-earning month. Use the pay per 1000 views calculator to estimate your specific rate.
Do UK TikTok creators pay tax on earnings?
Yes. UK creators earning more than £1,000 per year from TikTok must register as self-employed with HMRC. Income tax applies at 20% (basic rate), 40% (higher rate), or 45% (additional rate) after the £12,570 personal allowance. National Insurance contributions (Class 2 and Class 4) are also due on profits above the threshold. The personal allowance means creators earning less than £12,570 pay no income tax, which is more favorable than the US system. See the creator taxes guide for details.
How do UK TikTok earnings compare to the US?
UK Creator Rewards RPM (£0.02 to £0.04) is roughly 20% to 30% lower than US rates ($0.03 to $0.05) when converted to the same currency. UK brand deal rates are also typically 20% to 40% lower than US equivalents. However, the UK's £12,570 personal allowance means lower-earning UK creators keep a larger after-tax share than their US counterparts, who face self-employment tax from the first dollar. See the US earnings data for a direct comparison.
Is TikTok Shop available for UK creators?
Yes. The UK was one of TikTok Shop's first Western markets, and UK creators have full access to affiliate product linking, live shopping, and Shop commissions. Average commissions range from 10% to 20% per sale, and Shop-active creators with 100K followers typically earn £40 to £300 per month in affiliate income. TikTok Shop is a growing revenue stream that works best for creators in beauty, fashion, home goods, and technology niches.
Related Resources
- Average TikTok Earnings per 1K, 10K, 100K, and 1M Views -- benchmark your UK earnings against global view-count milestones
- Creator Fund Rates by Country -- compare UK rates to every other TikTok market
- Brand Deal Rates by Followers -- understand what UK brands pay at each follower tier
- Monetization by Country Guide -- strategies for maximizing earnings in the UK market