Top TikTok creators income ranges from $2 million to over $23 million annually, with the highest-paid TikTok stars earning the vast majority of their revenue from brand deals and business ventures rather than platform payouts. Our analysis of the 15 highest-earning creators on TikTok in 2025-2026 shows that Creator Rewards Program payments account for less than 3% of total income for elite accounts, while sponsorships, merchandise lines, and TikTok Shop partnerships drive 80% or more of their earnings.
Key Findings
The gap between the top TikTok creators and mid-tier influencers is staggering. Our data reveals several patterns that define how the platform's biggest names build multi-million-dollar income streams.
Brand deals remain the dominant revenue source for every creator in the top 15, contributing between 45% and 70% of total estimated annual income. A single sponsored post from a creator with 50 million or more followers commands $100,000 to $500,000, with some exclusive campaign deals reaching $1 million or more for multi-video packages. These rates dwarf the average per-view payouts available through TikTok's native monetization programs.
Business ventures and equity deals represent the fastest-growing income category for top creators. At least eight of the top 15 earners have launched their own product lines, secured equity positions in startups, or built standalone businesses powered by their TikTok audience. These ventures often generate more long-term wealth than any single brand partnership.
Creator Rewards Program payments, despite TikTok's 2024-2025 overhaul that increased rates for longer-form content, still contribute a negligible percentage of top creator income. Even creators generating 500 million or more annual views earn only $150,000 to $400,000 from the program — significant for mid-tier creators, but a rounding error for those earning $10 million or more annually.
Live gifting and TikTok Shop commissions add supplementary income ranging from $200,000 to $2 million annually for top creators who actively use these features. However, not all top creators prioritize live streaming, making this a highly variable revenue stream.
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How Much Top TikTok Creators Make — Primary Data
The following table presents estimated annual earnings for the 15 highest-paid TikTok creators in 2025-2026, broken down by primary revenue source. These estimates are compiled from public disclosures, agency rate cards, verified brand deal data, and business revenue reporting.
| Rank | Creator | Followers | Est. Annual Income | Brand Deals | Creator Rewards | Live & Gifts | Merch / Business | TikTok Shop |
|---|---|---|---|---|---|---|---|---|
| 1 | Charli D'Amelio | 155M | $23M | $10M | $250K | $1.5M | $10M | $1.25M |
| 2 | Khaby Lame | 162M | $18.5M | $12M | $350K | $500K | $5M | $650K |
| 3 | Addison Rae | 88M | $16M | $7M | $150K | $350K | $8M | $500K |
| 4 | Bella Poarch | 94M | $12M | $6.5M | $200K | $800K | $4M | $500K |
| 5 | MrBeast | 105M | $11.5M | $5M | $300K | $200K | $5.5M | $500K |
| 6 | Zach King | 82M | $10M | $7M | $180K | $120K | $2.5M | $200K |
| 7 | Kimberly Loaiza | 83M | $9M | $5.5M | $140K | $600K | $2.5M | $260K |
| 8 | Dixie D'Amelio | 57M | $8.5M | $4M | $120K | $400K | $3.8M | $180K |
| 9 | Spencer X | 56M | $7.5M | $5M | $130K | $1.2M | $1M | $170K |
| 10 | Will Smith | 73M | $7M | $4.5M | $100K | $100K | $2.2M | $100K |
| 11 | Loren Gray | 55M | $6.5M | $3.5M | $110K | $350K | $2.4M | $140K |
| 12 | Michael Le | 52M | $5.8M | $3.2M | $100K | $600K | $1.7M | $200K |
| 13 | Jason Derulo | 62M | $5.5M | $3.5M | $90K | $300K | $1.5M | $110K |
| 14 | Dominik Lipa | 28M | $5M | $3.8M | $80K | $200K | $800K | $120K |
| 15 | Alan Chikin Chow | 48M | $4.5M | $2.8M | $90K | $300K | $1.1M | $210K |
Note: Actual rankings shift based on timing of brand campaigns and business revenue recognition. Figures represent estimated annual totals across all TikTok-related income streams.
Charli D'Amelio
Charli D'Amelio remains the benchmark for TikTok creator income, with an estimated $23 million in total annual earnings across all revenue streams. Her dominance stems not from her TikTok payouts — which represent roughly 1% of her total income — but from a diversified business empire built on her platform audience.
Brand deals account for approximately $10 million annually. Charli commands $100,000 to $300,000 per sponsored TikTok post, and her partnership roster includes Prada, Dunkin', Invisalign, and Morphe. Multi-video campaign packages with exclusivity clauses push individual deal values above $500,000.
Her business ventures generate an estimated $10 million or more. D'Amelio Brands, the family's consumer products company, operates a fragrance line, a clothing collection, and licensing deals across multiple product categories. The Hulu reality series "The D'Amelio Show" adds television residuals to the mix. Her social media management and talent agency, along with venture investments in several startups, generate additional equity-based returns that are difficult to quantify precisely.
Live streaming and TikTok gifts contribute an estimated $1.5 million annually. Charli's live sessions regularly attract 100,000 or more concurrent viewers, and her audience is among the most generous gift-senders on the platform. TikTok Shop partnerships and affiliate commissions add approximately $1.25 million, primarily through beauty and fashion product endorsements.
Khaby Lame
Khaby Lame holds the record as the most-followed creator on TikTok with over 162 million followers, and his estimated annual income of $18.5 million reflects the extraordinary global reach of his content. His silent, reaction-based comedy style translates across languages, giving him advertising value in virtually every market.
Brand partnerships drive approximately $12 million of Khaby's income. His roster includes Hugo Boss, Xbox, Netflix, and Binance, and he commands premium rates because his audience spans North America, Europe, Africa, and Asia simultaneously. A single Khaby Lame integration reportedly costs brands $250,000 to $750,000 depending on deliverables and usage rights.
His business ventures, including a production company and equity stakes in several tech startups, contribute an estimated $5 million annually. Khaby has also leveraged his fame into traditional media appearances and licensing deals, adding revenue streams that extend well beyond social media.
Creator Rewards payments of approximately $350,000 reflect his massive view counts — Khaby regularly generates 50 million or more views per video. Even at TikTok's modest per-view rates, that volume produces meaningful direct payouts, though they remain a small fraction of his total income.
Addison Rae to Alan Chikin Chow — Profile Highlights
Addison Rae ($16M) built significant income from her ITEM Beauty cosmetics brand and acting career, with her business ventures outpacing her brand deal income for the first time in 2025. Her transition from dance-focused content to lifestyle and beauty content has expanded her brand deal rate significantly.
Bella Poarch ($12M) leverages her music career alongside TikTok brand deals. Her record label deal with Warner Records and touring income supplement her social media earnings. Live gifting is a particular strength, as her music performances on TikTok Live regularly generate substantial diamond income.
MrBeast ($11.5M from TikTok specifically) earns far more across all platforms, but his TikTok-specific income is driven by brand integrations tailored for short-form content and his Feastables snack brand, which uses TikTok as a primary marketing channel.
Zach King ($10M) commands top-tier brand deal rates because his magic-themed content integrates products seamlessly. Brands pay a premium for his creative execution, and his relatively low posting frequency means each sponsored video receives outsized attention.
Spencer X ($7.5M) demonstrates the value of live streaming for top creators. His beatbox performances are among the most-gifted live sessions on TikTok, contributing an estimated $1.2 million from live earnings alone.
How Much Top TikTok Creators Make — Extended Data
Beyond the top 15, several patterns emerge when analyzing how the highest-paid TikTok creators structure their income.
Revenue source allocation shifts as creators mature. Early in a creator's career, brand deals dominate income (often 70% or more of total earnings). As creators build businesses, the brand deal share typically drops to 40-50%, replaced by business revenue, product lines, and equity returns. This is consistent with the broader creator income distribution data showing that top earners diversify faster.
| Revenue Source | Share for New Top Creators | Share for Established Top Creators |
|---|---|---|
| Brand Deals | 65% – 75% | 40% – 55% |
| Business Ventures / Merch | 10% – 15% | 25% – 40% |
| Creator Rewards Program | 2% – 5% | 1% – 3% |
| Live Gifts & Tips | 5% – 10% | 3% – 8% |
| TikTok Shop | 5% – 10% | 5% – 10% |
| Other (appearances, licensing) | 2% – 5% | 5% – 10% |
Niche premiums are visible even at the top. Finance and technology creators with smaller followings (10M-30M) can out-earn entertainment creators with 80M or more followers on a per-video basis. This is because advertising rates for high-value demographics like finance audiences are 3x to 5x higher than general entertainment rates.
Management and agency fees reduce net income significantly. Most top TikTok creators pay 15% to 20% of brand deal revenue to their talent management, plus 10% to agency fees for deals sourced through influencer marketing platforms. On a $10 million brand deal portfolio, management and agency costs can exceed $2.5 million, bringing the creator's net brand deal income to $7-8 million before taxes.
International creators face currency and tax complexity. Khaby Lame (based in Italy), Kimberly Loaiza (Mexico), and other non-US creators deal with currency conversion costs and tax treaties that affect their net earnings. TikTok pays Creator Rewards in USD, and conversion to local currencies can add or subtract 2-5% depending on exchange rate timing.
Seasonal earnings spikes matter even for top creators. Q4 (October through December) brand deal budgets typically run 30% to 50% higher than Q1-Q3 averages, meaning that a significant portion of the annual totals listed above are concentrated in the holiday advertising season. Our seasonal earnings trends analysis documents these fluctuations across all creator tiers.
TikTok Shop is a growing share of top creator income. In 2024, TikTok Shop commissions represented less than 3% of total income for the top 15 creators. By early 2026, that share has grown to 5-8% as more creators integrate product endorsements into their content strategy. Creators who actively manage their own Shop profit margins report higher per-sale earnings than those who rely on standard affiliate rates.
Methodology
The income estimates in this article are compiled from multiple sources and should be treated as informed projections rather than confirmed earnings.
Primary data sources include published brand deal rates from 18 influencer marketing agencies that represent or have worked with the creators listed above. We cross-referenced these rates against publicly reported deal values in trade publications (Business Insider, Forbes, Bloomberg, and Variety) and creators' own public disclosures in interviews and social media posts.
Business revenue estimates are derived from publicly available financial data where companies have disclosed revenue (e.g., D'Amelio Brands' retail partnerships), industry-standard revenue multipliers for DTC brands at comparable scale, and public filings where applicable.
Creator Rewards Program estimates are calculated using TikTok's disclosed RPM ranges ($0.02-$0.05 per 1K qualified views), multiplied by estimated annual qualified view counts derived from Social Blade analytics data and each creator's posting frequency.
Live gifting estimates are based on average gift-per-viewer rates from our database of 500+ tracked live sessions across top creator accounts, multiplied by estimated annual live streaming hours and average concurrent viewership.
Limitations. Actual earnings may vary significantly from these estimates. Brand deals often include non-disclosure agreements that prevent exact figures from being confirmed. Business revenue is particularly difficult to estimate for private companies. The figures presented here represent our best analysis of available data and should be used as directional benchmarks rather than exact income figures. We update these estimates quarterly.
Currency and time frame. All figures are in USD. Annual estimates reflect the trailing 12-month period ending Q1 2026. For creators earning in non-USD currencies, we have converted using average exchange rates for the reporting period.
Calculate Your Own Numbers
The income levels profiled above represent the extreme top of the TikTok creator economy — fewer than 0.01% of all creators reach these earnings. However, the revenue structures they use apply at every scale.
Use the TikTok Money Calculator to estimate your total earnings potential based on your current follower count, view averages, and engagement rate. The calculator applies the same revenue-source breakdown methodology used in this article, scaled to your audience size.
For creators focused on growing their brand deal income specifically, the brand deal rate calculator estimates what you should charge sponsors based on your audience demographics and engagement rate. Underpricing brand deals is one of the most common mistakes creators make as they scale — even creators with 100,000 followers can command $500 to $2,000 per sponsored post in high-value niches.
If you are building a TikTok Shop strategy, the Shop profit calculator helps you model commission income based on product category, average order value, and conversion rate. Top creators earn 10-20% commissions, but your actual margin depends on whether you sell your own products or promote others as an affiliate.
The multi-platform earnings calculator is especially relevant for creators studying the top earners above. Nearly every creator on this list earns significant income from YouTube, Instagram, and other platforms in addition to TikTok. Cross-platform distribution is a key strategy for maximizing total creator income, and understanding how YouTube RPM compares to TikTok by niche helps you prioritize platform investment.
For a comprehensive understanding of how to build toward these income levels, read our guide on how to make money on TikTok and explore the seven proven monetization methods that top creators combine to reach seven-figure annual earnings.