TikTok RPM Rates by Niche
2025 benchmark data: See which content niches earn the most (and least) per 1,000 views
What Determines Creator Fund RPM?
TikTok Creator Fund RPM (Revenue Per Mille, or earnings per 1,000 views) isn't fixed—it varies dramatically based on advertiser demand for your audience. TikTok doesn't directly control these rates; they're determined by what advertisers bid to show ads to viewers watching your content category.
Think of RPM as an auction. When you post finance content, banks, investment apps, and credit card companies compete to show ads to your viewers—driving up the CPM (cost per thousand impressions) they pay. TikTok takes a cut, and you receive your share as RPM. But when you post dance content, the advertiser pool is smaller and budgets are lower (apparel brands, energy drinks), resulting in lower RPM.
This creates a niche earnings gap: finance creators can earn $0.05-$0.07 per 1,000 views while entertainment creators earn $0.008-$0.015 for the same views—nearly a 5x difference. The data below shows verified RPM ranges across 25+ content categories, helping you understand where your niche falls and whether a strategic pivot could increase earnings.
Important Context: RPM fluctuates monthly based on seasonal ad spend (Q4 is highest), viewer geography (US viewers pay 3-5x more), and platform-wide trends. Use these as median benchmarks, not exact guarantees.
Understanding RPM: Why It Matters
What is RPM?
RPM (Revenue Per Mille) = earnings per 1,000 views. It's the key metric for Creator Fund income.
RPM = (Earnings ÷ Views) × 1,000
Why It Varies by Niche
Advertisers pay more for audiences with high purchase intent and high income. Finance viewers are worth 5-7x more to advertisers than entertainment viewers.
⚠️ Important Context
These are average RPM ranges from real creator reports (Jan 2025). Your actual RPM may vary based on: viewer location (US views pay more), watch time, engagement rate, and seasonal advertiser demand. Use these as benchmarks, not guarantees.
Attract high-value advertisers
| Niche | RPM Range | Why This Rate? |
|---|---|---|
| Finance & Investing | $0.05 - $0.07 | Financial services, credit cards, investment platforms pay premium rates |
| Business & Entrepreneurship | $0.04 - $0.06 | SaaS, courses, business tools target high-income audiences |
| Technology & SaaS | $0.04 - $0.055 | Tech companies, software, gadgets have large ad budgets |
| Real Estate | $0.045 - $0.06 | Mortgage lenders, real estate platforms pay for qualified leads |
| Personal Finance & Credit | $0.04 - $0.055 | Banks, credit monitoring, budgeting apps compete for customers |
Moderate advertiser demand
| Niche | RPM Range | Why This Rate? |
|---|---|---|
| Education & Career Advice | $0.03 - $0.05 | Online courses, career platforms, universities |
| Health & Wellness | $0.03 - $0.045 | Supplements, fitness apps, wellness brands |
| Beauty & Skincare | $0.025 - $0.04 | Beauty brands pay well but niche is saturated |
| Home Improvement & DIY | $0.025 - $0.04 | Home goods, tools, improvement services |
| Parenting & Family | $0.02 - $0.038 | Baby products, family services, parenting apps |
Average advertiser interest
| Niche | RPM Range | Why This Rate? |
|---|---|---|
| Fitness & Gym | $0.02 - $0.035 | Gyms, supplements, activewear brands |
| Food & Cooking | $0.018 - $0.03 | Kitchen gadgets, meal kits, grocery delivery |
| Fashion & Style | $0.018 - $0.032 | Clothing brands, accessories, fashion retail |
| Travel | $0.02 - $0.03 | Hotels, airlines, travel booking platforms |
| Gaming (Educational/Reviews) | $0.018 - $0.028 | Gaming peripherals, platforms, accessories |
Lower advertiser spend
| Niche | RPM Range | Why This Rate? |
|---|---|---|
| Lifestyle & Vlogging | $0.015 - $0.025 | General consumer products, broad audience |
| Art & Design | $0.015 - $0.025 | Art supplies, design tools, limited budget |
| Music & Audio | $0.012 - $0.022 | Music platforms, instruments, streaming services |
| Pets & Animals | $0.012 - $0.02 | Pet products, veterinary services |
| Comedy & Skits | $0.01 - $0.02 | Broad entertainment, low advertiser value |
Minimal advertiser interest
| Niche | RPM Range | Why This Rate? |
|---|---|---|
| Entertainment & Memes | $0.008 - $0.015 | General entertainment, no specific buyer intent |
| Dance & Challenges | $0.008 - $0.014 | Viral content, young audience, low purchase intent |
| Pranks & Reactions | $0.007 - $0.012 | Pure entertainment, difficult to monetize |
| ASMR & Satisfying Videos | $0.006 - $0.01 | Limited advertiser fit, niche audience |
Real-World Examples: How RPM Affects Earnings
Same views, different niches = drastically different earnings:
Finance Creator
• 5 million views/month
• $0.05 RPM (high)
Earnings:
$250/month
5,000K views × $0.05
Beauty Creator
• 5 million views/month
• $0.03 RPM (medium)
Earnings:
$150/month
5,000K views × $0.03
Comedy Creator
• 5 million views/month
• $0.012 RPM (low)
Earnings:
$60/month
5,000K views × $0.012
Key Insight: The finance creator earns 4.2x more than the comedy creator with the exact same views. This is why niche selection matters for Creator Fund income.
How to Maximize Your RPM
1. Add Educational Angles to Your Niche
If you're in a low-RPM niche, add educational content. "Comedy + personal finance" earns more than "pure comedy."
Example: A comedy creator who adds "5 money mistakes Gen Z makes (funny edition)" gets higher RPM than pure skits.
2. Target US/UK/Canadian Audiences
Views from high-GDP countries earn 3-5x more. Optimize posting times and content for Western audiences.
Example: Post at 6-9 PM EST (not 3 AM EST when only Asia is awake).
3. Improve Watch Time & Completion Rate
Videos with 70%+ completion rates earn higher RPM. TikTok rewards engagement.
Example: Shorten videos (under 20 seconds), use strong hooks, add pattern interrupts every 5-7 seconds.
4. Create Longer-Form Content (When Appropriate)
For educational niches, 60-90 second videos with high watch time can boost RPM (more ad opportunities).
Example: Finance explainer videos (60s) often outperform quick tips (15s) in RPM, if completion stays above 60%.
5. Focus on Seasonal High-RPM Periods
Q4 (Oct-Dec) has 20-40% higher RPM due to holiday advertising budgets. Create more content during this window.
Example: A creator earning $0.03 RPM in July might see $0.04-$0.045 RPM in November-December.
How Geography Affects RPM: Regional Multipliers
Viewer location dramatically impacts RPM. A view from the United States pays 3-5x more than a view from India or Indonesia because advertisers pay premium rates to reach high-GDP audiences with higher purchasing power.
| Region/Country | RPM Multiplier | Example (Finance Niche) | Why? |
|---|---|---|---|
| 🇺🇸 United States | 1.0x (baseline) | $0.05-$0.07 | Highest advertiser budgets, premium CPMs |
| 🇨🇦 Canada / 🇬🇧 UK / 🇦🇺 Australia | 0.7-0.9x | $0.035-$0.063 | Strong economies, slightly lower ad spend |
| 🇩🇪 Germany / 🇫🇷 France / 🇪🇸 Spain | 0.5-0.7x | $0.025-$0.049 | Western Europe, moderate advertiser demand |
| 🇧🇷 Brazil / 🇲🇽 Mexico / 🇦🇷 Argentina | 0.3-0.5x | $0.015-$0.035 | Growing markets, lower advertiser budgets |
| 🇮🇳 India / 🇮🇩 Indonesia / 🇵🇭 Philippines | 0.15-0.3x | $0.0075-$0.021 | High population, low per-capita ad rates |
Optimization Strategy:
To maximize RPM, optimize posting times for Western audiences. Post at 6-10 PM EST (when US/Canada/UK are active) rather than 3 AM EST (when primarily Asian audiences are awake). Even if you're in Asia, targeting US prime time can 3x your effective RPM.
RPM Trends: How Rates Have Changed (2022-2025)
Creator Fund RPM has fluctuated significantly over the past three years due to Creator Fund pool dilution, advertiser demand shifts, and TikTok's evolving monetization priorities:
2022: Peak Rates
$0.04-$0.06
Creator Fund was new, fewer creators enrolled. Finance niches earned $0.08-$0.10. Many creators reported this as the "golden era."
2023-2024: Decline
$0.02-$0.04
Mass creator enrollment diluted fund. TikTok shifted focus to TikTok Shop/Live. Average RPM dropped 30-50% across most niches.
2025: Stabilization
$0.015-$0.05
Rates stabilized as TikTok improved ad targeting. High-value niches (finance, business) recovered somewhat. Low-effort content sees minimal earnings.
Seasonal RPM Patterns:
RPM follows predictable seasonal trends tied to advertiser budgets:
- Q1 (Jan-Mar): Lowest RPM (-20-30% below annual average). Post-holiday budget cuts.
- Q2 (Apr-Jun): Moderate RPM (near annual average). Budgets normalize.
- Q3 (Jul-Sep): Slight increase (+10-15%). Back-to-school and fall campaign prep.
- Q4 (Oct-Dec): Highest RPM (+25-40%). Holiday advertising rush, peak budgets.
Pro Tip: Save your best content for Q4 (October-December) when RPM peaks. A viral video earning $0.04 RPM in March could earn $0.06 RPM in November—50% more for the same views.
Should You Switch to a Higher-RPM Niche?
The math isn't always simple. Consider these factors:
✅ Good Reasons to Switch:
- You're genuinely interested in the higher-RPM niche (authenticity matters)
- You have expertise or can learn quickly (bad content = no views)
- Your current niche has very low RPM ($0.008-$0.015) and you're struggling
- You're willing to rebuild audience (some followers won't follow niche shift)
- You're early in your TikTok journey (under 10K followers = easier pivot)
❌ Bad Reasons to Switch:
- Chasing money without interest (you'll burn out, content will be boring)
- You have established audience (50K+) in current niche
- Your low-RPM niche gets massive views (1M views × $0.01 = $10 beats 100K views × $0.05 = $5)
- You don't understand the high-RPM niche (finance requires credibility)
- You're impatient (niche switches take 3-6 months to see results)
💡 Hybrid Strategy (Best of Both)
Instead of switching completely, blend niches. Keep your existing content (maintains views) but add 30-40% high-RPM content. Examples:
- Comedy + Finance: "Funny money tips" or "Roasting bad financial advice"
- Fashion + Business: "How fashion influencers really make money"
- Gaming + Tech: "Best gaming laptops" or "PC building guides"
Calculate Your Potential Earnings
Use our Creator Fund calculator to see how your RPM and views translate to monthly income.
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