TikTok Creator Glossary

Cost Per Mille - the amount advertisers pay per 1,000 ad impressions on the platform.

Note: Always higher than RPM as TikTok takes a percentage of ad revenue.

TikTok's newer monetization program focusing on longer videos (1+ minute) with potentially higher payouts than the Creator Fund.

Note: Currently replacing the Creator Fund in some regions.

TikTok's monetization program that pays creators based on video views, engagement, and region-specific factors.

Note: Requires 10,000+ followers and 100,000+ video views in the last 30 days to qualify.

TikTok's official platform connecting brands with creators for sponsored content partnerships.

Note: Invitation-only for creators who meet specific follower and engagement requirements.

A metric that measures audience interaction with content, calculated as (likes + comments + shares) / views * 100.

Note: A good engagement rate varies by follower count: 5-9% for under 10K followers, 4-6% for 10K-100K.

The estimated monetary worth of each follower to a creator, used for calculating potential earnings and sponsorship rates.

The minimum amount creators must earn before they can withdraw funds from monetization programs.

Note: Varies by region and program, typically $10-$50 USD.

Revenue Per Mille - the amount earned per 1,000 video views across all monetization sources.

The virtual currency that users purchase with real money to buy gifts for creators during LIVE streams or as Video Gifts on regular videos.

Note: Coin values vary slightly by region and platform (iOS/Android).

Virtual currency received by creators when viewers send gifts during LIVE streams, convertible to real money.

Note: Diamond value is approximately $0.005 USD each, with a 50% conversion rate from gift value.

TikTok's live streaming feature that allows creators to broadcast in real-time and receive gifts from viewers.

Note: Available to creators with 1,000+ followers in most regions.

A feature where two creators livestream together in a split-screen format, competing for viewer gifts and engagement.

An e-commerce feature allowing creators and brands to sell products directly through TikTok videos, LIVE streams, and profile pages.

A feature allowing viewers to send gifts on regular TikTok videos, not just during LIVE streams.

Note: Introduced in 2022 as an expansion of the gift economy.

Digital items that viewers can purchase with TikTok Coins to support creators during LIVE streams or on videos.