Engagement Rate
Metric
A metric that measures audience interaction with content, calculated as (likes + comments + shares) / views * 100.
Note
A good engagement rate varies by follower count: 5-9% for under 10K followers, 4-6% for 10K-100K.
A metric that measures audience interaction with content, calculated as (likes + comments + shares) / views * 100.
A good engagement rate varies by follower count: 5-9% for under 10K followers, 4-6% for 10K-100K.