Best TikTok Shop Niches 2025
Most profitable categories for creators and affiliates
Top TikTok Shop Niches
| Niche | Commission | Competition | Profit Potential | Why It Works |
|---|---|---|---|---|
| Beauty & Skincare | 8-20% | High | High | High commissions, consumable products (repeat purchases), visual results drive conversions |
| Fashion & Jewelry | 10-15% | Very High | Medium | Strong fit for TikTok audience, trend-driven, high engagement but saturated |
| Health & Wellness | 10-18% | Medium | High | Growing category, supplements and fitness gear, loyal customers |
| Home Organization | 5-12% | Medium | Medium | Practical products, satisfying before/after content, broad appeal |
| Pet Products | 8-15% | Low | High | Passionate audience, repeat purchases, less competition than beauty |
| Tech Accessories | 2-8% | High | Low | Low commissions but high volume potential, gadget lovers engaged |
| Kitchen Gadgets | 5-12% | Medium | Medium | Viral potential, demonstration-friendly, practical use cases |
| Baby & Parenting | 8-14% | Low | High | High-value customers, recurring needs, less saturated |
Niche Selection Criteria
✅ Choose Niches With:
- • 10%+ commission rates
- • Repeat purchase potential
- • Visual demonstration value
- • Passionate, engaged audience
- • Room to stand out (not oversaturated)
- • Products you genuinely like/use
❌ Avoid Niches With:
- • Very low commissions (under 5%)
- • Extreme saturation (too many creators)
- • One-time purchase items only
- • No visual appeal (hard to demo)
- • Products you don\'t believe in