TikTok Brand Deals Guide 2026
The complete resource for TikTok brand deals and influencer pricing. Master rate benchmarks from Nano to Mega tiers, understand pricing models and usage rights, build professional rate cards, negotiate confidently with brands, and structure contracts that protect your interests while maximizing income.
Brand deals are the number 1 income stream for TikTok creators across all tiers, from nano-influencers with 1,000 followers to mega-influencers with millions. The average brand deal across all tiers is $285. Brand deals generate 10 to 50x more than Creator Rewards for the same audience size, making them the most lucrative monetization path.
In 2026, the influencer marketing industry has grown to $21 billion+. Brands increasingly allocate budget to micro and nano-influencers who deliver higher engagement and better ROI than mega-influencers. Many creators undercharge because they do not understand market rates, fail to factor in usage rights and exclusivity, or accept the first offer without negotiating. This guide provides exact rate benchmarks, pricing models, negotiation scripts, and contract frameworks used by top creators.
Table of Contents
Introduction: Brand Deals as #1 Income Stream
Brand deals are the single most lucrative income stream for TikTok creators across every follower tier. Creator Rewards and TikTok Shop affiliate commissions provide passive income. Brand deals represent active, negotiable revenue that scales with your influence and negotiation skills.
The average brand deal across all creator tiers is $285. This number varies widely: nano-influencers (1K to 10K followers) average $50 to $500 per post, while mega-influencers (1M+) command $500,000 to $2,000,000+ per sponsored video. A creator with 50,000 followers earns roughly $50/month from Creator Rewards but $1,000 to $5,000 per month from brand deals, a 10 to 50x multiplier.
The influencer marketing industry reached $21 billion in 2026. Brands shifted budgets from traditional advertising to creator partnerships because authentic endorsements deliver measurably better ROI than banner ads or TV commercials.
For Creators
- • Know your worth: don't undercharge
- • Negotiate confidently with data
- • Factor in usage rights and exclusivity
- • Build long-term partnerships for recurring income
For Brands
- • Understand fair market rates by tier
- • Micro/nano-influencers deliver better ROI
- • Usage rights and exclusivity cost more
- • Negotiate win-win partnerships
Whether you're a creator learning to price your services or a brand building an influencer strategy, this hub provides the complete framework. Use the Brand Deal Rate Calculator to determine your exact rate, and learn the negotiation tactics that separate six-figure creators from those leaving money on the table.
Key Insight: Engagement Rate Matters More Than Follower Count
A micro-influencer with 50K followers and 8% engagement rate delivers better ROI for brands than a mega-influencer with 2M followers and 2% engagement. Authentic engagement translates to higher conversion rates. Engaged niche audiences are more valuable than large but disengaged followings. Lead with your engagement rate in negotiations when it exceeds 5%.
Section 1: Pricing Models
Understanding the 5 primary pricing models for brand deals is essential for choosing the right structure. Each model has different risk profiles, income potential, and suitability depending on your audience size, niche, and content performance consistency.
Five Brand Deal Pricing Models
1. Flat Fee (Most Common)
Fixed price per deliverable
- • Predictable income
- • Simple to calculate and invoice
- • Creator keeps full payment regardless of performance
- • No upside if content goes viral
- • Brand carries all performance risk
- • May leave money on table for top performers
Best for: Most creators, especially those with consistent view counts. Standard for 80% of brand deals.
2. CPM-Based ($5 to $20 per 1K views)
Payment based on actual views
- • Unlimited upside if video goes viral
- • Fair payment based on actual reach
- • Brand pays for performance, not promise
- • Income uncertainty—algorithm dependent
- • Risk of underperformance
- • Payment delayed until view count finalized
Best for: Creators with consistent 100K+ views per video who want to capitalize on viral potential.
3. CPA (Cost Per Action)
Payment per click, sign-up, or purchase
- • Highest potential earnings per post
- • Aligns incentives—you benefit from conversions
- • Brands love it (low risk for them)
- • High risk—you might earn nothing
- • Dependent on product quality and brand funnel
- • Tracking can be complex
Best for: Creators with high-converting audiences in niches like finance, tech, SaaS, or products you've personally vetted.
4. Revenue Share (5 to 30%)
Percentage of sales generated
- • Recurring income if sales continue
- • Scales with product success
- • Works well for digital products (high margin)
- • Income dependent on brand's sales funnel
- • You control promotion, not conversion
- • Requires trust in brand's reporting
Best for: Creators promoting digital products, courses, or high-margin physical products where you have confidence in conversion rates.
5. Hybrid (Increasingly Standard)
Base fee + performance bonus
- • Guaranteed base income + upside potential
- • Win-win: brand caps risk, creator has floor
- • Incentivizes high-quality content
- • More complex to structure and track
- • Base fee typically lower than pure flat fee
- • Requires clear performance metrics upfront
Best for: Mid-tier and macro creators negotiating with established brands. Example: $3,000 base + $10 per 1K views over 100K.
Pricing Model Comparison Table
| Model | Risk Level | Upside Potential | Best For |
|---|---|---|---|
| Flat Fee | Low | Low | Most creators, predictable income |
| CPM-Based | Medium | High | Consistent 100K+ view creators |
| CPA | High | Very High | High-converting niches (finance, tech) |
| Revenue Share | Medium | High | Digital products, recurring sales |
| Hybrid | Low | Medium-High | Win-win for mid-tier+ creators |
Section 2: Rate Benchmarks by Tier
Understanding market rate benchmarks by follower tier is the foundation of confident pricing. These benchmarks represent the standard range across industries. Premium niches (finance, tech, and beauty) command 20 to 30% above baseline.
Rate Benchmarks by Creator Tier
| Tier | Followers | Rate Per Post | Rate Per Follower | Avg Engagement |
|---|---|---|---|---|
| Nano | 1K-10K | $50-$500 | $0.05-$0.10 | 8 to 15% |
| Micro | 10K-100K | $500-$5,000 | $0.05-$0.10 | 5 to 10% |
| Mid-Tier | 100K-500K | $5,000-$50,000 | $0.05-$0.10 | 3 to 6% |
| Macro | 500K-1M | $50,000-$500,000 | $0.10-$0.50 | 2 to 4% |
| Mega | 1M+ | $500,000-$2,000,000+ | $0.50-$2.00 | 1 to 3% |
Important Note: Rates vary significantly by niche, engagement rate, and content quality. Premium niches (Finance, Tech, Beauty) command +20 to 30% above baseline rates. Always lead with engagement rate if it's above 5%.
Key Insight: Engagement Rate Matters More Than Follower Count
A micro-influencer with 50K followers and 8% engagement rate delivers measurably better ROI for brands than a mega-influencer with 2M followers and 2% engagement. Engaged audiences convert at higher rates. Authentic niche communities are more valuable than large disengaged followings. Calculate your engagement rate and lead with it in negotiations when it exceeds the industry average.
Section 3: How to Build a Rate Card
A professional rate card is essential for pitching brands and streamlining negotiations. It establishes your baseline pricing while allowing flexibility for custom packages.
What to Include in Your Rate Card
Base Rates
Single post, story, LIVE integration pricing with clear deliverables and terms.
Package Deals
Multi-post bundles with discounts (e.g., 3-video package at 15% savings).
Add-On Pricing
Usage rights, whitelisting, exclusivity, revisions, and rush delivery fees.
Rate Card Template Structure
Single In-Feed Video
$X60-90 second TikTok video featuring product, organic posting style, standard 30-day usage rights.
Video + Story
$XIn-feed video + 3-5 story frames promoting same product/campaign.
3-Video Package
$X (15% discount)Three in-feed videos over 30 days. Best for product launches or sustained campaigns.
LIVE Integration
$XProduct mention/demo during 30-60 minute LIVE session. High engagement, direct Q&A.
Spark Ads Authorization (30-day)
+$XGrant brand permission to boost your organic post as Spark Ad for 30 days. Add-on to base rate.
Tips for Presenting Your Rate Card Professionally
Do's
- • Include audience demographics and engagement rate
- • Use professional design (Canva, Figma)
- • Clearly define what's included vs add-ons
- • Specify turnaround time and revision policy
- • Update quarterly as you grow
Don'ts
- • Don't anchor too low—start 20 to 30% above target
- • Don't make it overly complex (1-2 pages max)
- • Don't lock yourself in—state "rates subject to change"
- • Don't include personal contact info publicly
- • Don't forget to watermark/protect your PDF
Pro Tip: Adjust rates based on exclusivity (category vs broad), usage rights duration (30/60/90 days vs perpetual), turnaround time (rush fees for <7 days), and number of revisions included (standard is 2 rounds).
Section 4: Usage Rights & Whitelisting Pricing
Usage rights (how long and where brands use your content) and whitelisting (brands running your content as paid ads) are separate, billable components. Creators often give these away for free. Understanding how to price them adds thousands to the value of your deal.
Usage Rights Pricing by License Period
| License Period | Price Uplift | Example ($5,000 base) |
|---|---|---|
| 30 days (standard) | +25% | $6,250 |
| 60 days | +50% | $7,500 |
| 90 days | +75% | $8,750 |
| Perpetual/Buyout | +100% | $10,000 |
Whitelisting Pricing (Spark Ads Authorization)
What is whitelisting? Whitelisting means granting the brand permission to run your content as their paid ad using Spark Ads. The ad still lives on your profile and accumulates engagement for you, but the brand controls the paid distribution and targeting.
Warning: Never Give Perpetual Usage Rights Without Proportional Compensation
Brands will often request "in perpetuity" usage rights buried in contract boilerplate. This means they can use your content forever, across all platforms, including in paid ads—without paying you again. NEVER agree to this without at least a 100% uplift (doubling your rate). Your content has long-term value; protect it.
Pro Tip: Always specify usage rights explicitly in your contract: duration (30/60/90 days), platforms (TikTok only vs all social), geography (US only vs worldwide), and whether paid ad usage (whitelisting) is included or additional. Ambiguity costs you money.
Section 5: Exclusivity Pricing Multipliers
Exclusivity clauses prevent you from working with competing brands during a specified period. This limits your future income opportunities, so exclusivity must be compensated proportionally. Many creators unknowingly agree to broad exclusivity that locks them out of an entire category for months without additional payment.
Exclusivity Pricing Structure
| Exclusivity Type | Duration | Uplift | Example ($5K base) |
|---|---|---|---|
| Category (e.g., skincare only) | 30 days | +15% | $5,750 |
| Category | 90 days | +25% | $6,250 |
| Broad (e.g., all beauty) | 30 days | +25% | $6,250 |
| Broad | 90 days | +30%+ | $6,500+ |
Category vs Broad Exclusivity
Category Exclusivity (Preferred)
Narrow exclusivity limits you only from competing brands in the same product category.
Example: "Skincare cleansers only" means you can still promote:
- • Moisturizers
- • Serums
- • Makeup
- • Hair care
Broad Exclusivity (Costly)
Wide exclusivity blocks you from an entire industry vertical.
Example: "All beauty products" means you CANNOT promote:
- • Skincare of any kind
- • Makeup
- • Hair care
- • Fragrance
Real Creator Story: 6 Months of Lost Income
A fitness creator signed a $2,000 brand deal for a supplement company without reading the exclusivity clause. Buried in the contract was a 6-month broad exclusivity preventing promotion of any fitness, nutrition, or wellness products. They lost an estimated $15,000 to $20,000 in brand deal opportunities during that period. Specify narrow category exclusivity and shorter durations.
Always Specify These Three Elements
Category
Narrow scope: "Facial cleansers" not "all skincare"
Duration
30-90 days max unless premium compensation
Geographic Scope
US-only vs worldwide exclusivity
Section 6: Contract Must-Have Clauses (10 Essentials)
A strong contract protects both parties and prevents costly disputes. These 10 clauses are non-negotiable for professional creator-brand partnerships. Never proceed without a written agreement.
Scope of Work
Exact deliverables with specificity: number of videos, length (e.g., "one 60-90 second TikTok video"), format (In-Feed, Story, LIVE), key messaging points, and whether brand has script approval. Ambiguity leads to scope creep.
Compensation & Payment Terms
Total payment amount, payment schedule (50% upfront / 50% on delivery is standard), payment method (wire, PayPal, check), and late payment penalties (1.5 to 2% per month is standard for Net 30/45/60 terms).
Usage Rights & Licensing
Duration (30/60/90 days vs perpetual), platforms (TikTok only vs all social media), geography (US-only vs worldwide), and whether brand can use content in paid ads (whitelisting/Spark Ads) or repurpose for their own channels.
IP Ownership (Creator Retains Copyright)
CRITICAL: You own the copyright to your content. Brand receives a LICENSE to use it per the usage rights, not ownership. Never transfer copyright unless compensated at buyout rates (100%+ uplift). This allows you to reuse your content later.
Content Creator Controls
Your right to approve final posted content before it goes live, clearly disclose the partnership per FTC requirements, and delete the content after the license period expires if you choose. Brand cannot force you to keep content live indefinitely.
Liability & Indemnification
Who is responsible if claims arise. Standard: brand indemnifies you for product liability or false advertising claims (since they control the product/claims), and you indemnify brand for copyright infringement if you use unlicensed music/content.
Termination Clause
How either party can exit the agreement. Include provisions for termination with notice (e.g., 7-14 days written notice), what happens to payment if terminated early (you keep deposit, prorated payment for work completed), and who owns content if deal is terminated mid-project.
Exclusivity Terms (If Applicable)
If brand requires exclusivity, specify: exact category (narrow, not broad), duration (30-90 days max unless premium compensation), geographic scope (US vs worldwide), and the additional fee for exclusivity (15 to 30% uplift minimum).
FTC Disclosure Compliance
Both parties agree to follow FTC disclosure guidelines. Creator will clearly label sponsored content with #ad or #sponsored, and brand acknowledges disclosure is required. Include language that brand cannot prohibit or limit disclosure—this is legally required.
Dispute Resolution
How disagreements will be resolved. Standard approach: attempt mediation first, then binding arbitration if mediation fails, before resorting to litigation. Specify which state's laws govern the contract (typically your state or brand's headquarters state).
Contract Templates: Use free templates from the Creator Law Center, consult entertainment attorneys for high-value deals ($10K+), or purchase contract templates from platforms like the Contract Shop. Never proceed without a written agreement—verbal deals are not enforceable.
Section 7: Negotiation Scripts & Strategies
Negotiation directly impacts your earnings. The difference between accepting the first offer and confidently negotiating reaches thousands of dollars per deal. Master these 5 rules and use the script templates below to maximize your brand deal income.
5 Golden Rules of Brand Deal Negotiation
Rule 1: Always Start 20 to 30% Above Your Target
Brands expect negotiation and typically have budget flexibility they won't reveal upfront. If your target is $1,000, quote $1,200-$1,300. This gives you room to "compromise" while still hitting your goal. Anchoring high sets the negotiation range in your favor.
Rule 2: Never Accept First Offer (Counter +15 to 20%)
Even if the first offer seems fair, ALWAYS counter with 15 to 20% more. Example: Brand offers $1,000. Respond: "Thank you for the offer! Based on my engagement metrics and audience demographics, I typically work at $1,200 for this deliverable. Can we meet there?" You'll be surprised how often they say yes.
Rule 3: Lead with Engagement Rate if Above 5%
High engagement is your strongest negotiating leverage. If your engagement rate is above 5%, lead with this: "My engagement rate is 7.2%, which is 2x the TikTok average, meaning my audience is highly engaged and converts well for brand partners." This justifies premium pricing.
Rule 4: Offer Value-Adds Instead of Price Cuts
If brand pushes back on price, offer value-adds instead of discounting. Example: "I can't reduce my rate, but I can add 3 Instagram story frames to amplify reach across platforms at no additional cost." This maintains your rate integrity while making the brand feel they're getting more value.
Rule 5: Know Your Walk-Away Rate
Before every negotiation, set your minimum acceptable rate—the point below which you'll decline the deal. This prevents you from accepting lowball offers out of desperation. Example: If your target is $1,000, your walk-away might be $800. Below that, politely decline: "I appreciate the opportunity, but I can't accommodate this budget. I'd love to collaborate on a future campaign that aligns with my rates."
Negotiation Script Templates
Script 1: Initial Rate Quote (Anchoring High)
"Thank you for reaching out! I'd love to collaborate with [Brand Name]. Based on my engagement rate of [X]% and average views of [Y] per post, my standard rate for a single in-feed TikTok video with 30-day usage rights is $[Z]."
"This includes [specific deliverables: length, style, key messaging, posting timeline]. Usage rights for paid ads (Spark Ads) would be an additional [20 to 25%]. Does this align with your budget for this campaign?"
Script 2: Counter-Offer When Rate Is Too Low
"Thank you for the offer of $[X]. I appreciate you considering me for this campaign."
"After reviewing my analytics, my recent posts in this niche average [Y] views with [Z]% engagement, which translates to a $[implied CPM] CPM. Based on these metrics and the scope of work, my rate for this deliverable is $[X + 15 to 20%]."
"I'm confident I can deliver excellent results for your brand at this rate. Would you be open to meeting at $[counter-offer]?"
Script 3: Bundle Offer (Volume Discount)
"For clients looking for sustained visibility, I offer a 3-video package over 30 days at $[X], which represents a 15% savings compared to individual videos."
"This approach works well for product launches or seasonal campaigns where consistent touchpoints drive better brand recall and conversion. Would a package deal be of interest?"
Pro Negotiation Insight: Research Your Metrics First
Before any negotiation, calculate your engagement rate, average views per post, and implied CPM (how much a brand would pay per 1K impressions). Use our Engagement Rate Calculator and pull your TikTok analytics for the last 30 days. Having data-backed metrics makes you sound professional and justifies your pricing. Brands respect creators who understand their value.
Section 8: Payment Terms: Net 30/45/60
Payment terms define when you receive payment after delivering content. Understanding standard industry terms and negotiating favorable payment structures protects your cash flow.
Standard Payment Terms
| Term | Description | Best For |
|---|---|---|
| Net 15 | Payment within 15 days of invoice | Small brands, quick deals, micro-influencers |
| Net 30 | Payment within 30 days of invoice | Standard (most common) |
| Net 45 | Payment within 45 days of invoice | Mid-size brands with standard AP processes |
| Net 60 | Payment within 60 days of invoice | Large brands and agencies (longer AP cycles) |
Best Practice: Request 50/50 Payment Split
The 50/50 Split Structure: Request 50% upfront (before any work begins) and 50% upon delivery or within Net 30 of delivery. This protects both parties: you're not fully at risk if the brand doesn't pay, and the brand has incentive to pay the remainder to receive the content.
Example Timeline:
- • Day 0: Contract signed
- • Day 1-3: 50% deposit received (via wire/PayPal)
- • Day 4-10: Content created and approved
- • Day 11: Content delivered and posted
- • Day 11-41: Remaining 50% due (Net 30)
100% Upfront Payment (Ideal but Rare)
When It's Possible
- • Deals under $1,000
- • Small brands with flexible payment processes
- • Creators with strong negotiating leverage
- • Product-only deals (no cash, just free product)
When It's Rare
- • Deals over $5,000
- • Large brands with strict accounts payable policies
- • Agencies managing multiple creator campaigns
- • Long-term partnership agreements
Late Payment Protection: Include Late Fee Clause
Standard Late Payment Clause
Include this language in your contract to protect against late payment: "Payments not received within the agreed Net [X] terms will accrue a late fee of 1.5% per month (18% annual percentage rate) until paid in full."
Example: $5,000 invoice due Net 30. Payment is 60 days late. Late fee: $5,000 × 1.5% × 2 months = $150 additional owed. This incentivizes on-time payment and compensates you for cash flow disruption.
Invoice Template Tips
Must Include
- • Your name/business name and address
- • Invoice number and date issued
- • Payment due date (e.g., "Due: Net 30")
- • Description of services rendered
- • Total amount due
- • Payment instructions (wire details, PayPal, Venmo)
Pro Tips
- • Use professional invoicing software (FreshBooks, Wave, QuickBooks)
- • Send invoice immediately after content delivery
- • Follow up 1 week before payment due date
- • For large deals ($10K+), request wire transfer (faster than checks)
- • Keep records for tax purposes
Related Guides
How to Get Brand Deals
Find and pitch brands for sponsorship opportunities
How to Get Brand Deals (Complete)
Comprehensive guide from 0 to first sponsorship
How to Negotiate Brand Deals
Advanced negotiation tactics for premium rates
How to Price Brand Deals
Set profitable rates based on your metrics
How Much to Charge for Sponsorships
Platform-specific sponsorship pricing guide
TikTok Creator Marketplace Guide
Get discovered by brands on official platform
Frequently Asked Questions
How much should I charge for a TikTok brand deal?
Brand deal rates vary by follower tier: Nano (1K-10K) charge $50-$500, Micro (10K-100K) charge $500-$5,000, Mid-Tier (100K-500K) charge $5,000-$50,000, Macro (500K-1M) charge $50,000-$500,000, and Mega (1M+) charge $500,000-$2M+. Rates also depend on engagement rate, niche (premium niches like finance/tech command +20 to 30% above baseline), usage rights, and exclusivity. Use our Brand Deal Rate Calculator to determine your exact rate.
What percentage does TikTok take from brand deals?
TikTok takes 0% from direct brand deals you negotiate yourself. You keep 100% of the payment. This includes deals negotiated through TikTok Creator Marketplace—unlike YouTube which takes 45% of ad revenue, TikTok does not take a commission from creator brand partnerships. This makes brand deals the most lucrative income stream for TikTok creators.
How many followers do I need for brand deals?
You can start getting brand deals with as few as 1,000 followers as a nano-influencer. Nano-influencers (1K-10K) typically earn $50-$500 per post. Most creators see consistent brand deal flow around 10,000-25,000 followers. High engagement rate (5%+) is more important than follower count—brands prefer engaged niche audiences over large disengaged followings.
What are usage rights in brand deals?
Usage rights define how long and where brands can use your content beyond the original organic post. Standard usage rights are 30 days on TikTok only. Extended rights cost more: 60 days = +50% uplift, 90 days = +75% uplift, perpetual/buyout = +100% uplift. Always specify usage rights explicitly in your contract—duration, platforms, geography, and whether brand can use content in paid ads (whitelisting).
How much extra should I charge for exclusivity?
Exclusivity pricing depends on scope and duration: Category exclusivity (e.g., skincare only) for 30 days = +15% uplift, 90 days = +25% uplift. Broad exclusivity (e.g., all beauty) for 30 days = +25% uplift, 90 days = +30%+ uplift. Always narrow exclusivity to specific categories and limit duration to 30-90 days unless receiving premium compensation. Never agree to broad exclusivity without substantial uplifts.
What is whitelisting and how much should I charge?
Whitelisting (also called Spark Ads authorization) means granting the brand permission to run your organic content as their paid ad. Engagement from whitelisted ads flows back to your profile. Charge 20 to 25% of your base rate per 30-day whitelisting period. Example: $5,000 base rate + 30-day whitelisting = $6,000-$6,250 total. Extended whitelisting (60 to 90 days) should be 30 to 40% uplift.
Should I accept product-only brand deals?
Only accept product-only deals if: (1) Product value exceeds your standard rate, (2) You genuinely want the product for personal use, (3) You're a nano-influencer building your portfolio, or (4) The brand is willing to negotiate cash payment for future collaborations. Never accept product-only deals from brands with large marketing budgets—they can afford to pay. Product trades devalue your work and set a bad precedent.
How do I negotiate a higher brand deal rate?
Follow these negotiation tactics: (1) Start 20-30% above your target to anchor high, (2) Never accept first offer—counter with +15 to 20%, (3) Lead with engagement rate if above 5%, (4) Offer value-adds instead of discounting (e.g., add story frames instead of cutting price), (5) Know your walk-away rate and politely decline lowball offers. Research your metrics first using our Engagement Rate Calculator.
What payment terms are standard for brand deals?
Net 30 (payment within 30 days of invoice) is the most common payment term. Request a 50/50 split when possible: 50% upfront before work begins, 50% upon delivery or within Net 30 of delivery. Large brands may require Net 45 or Net 60 due to accounts payable processes. Include a late fee clause (1.5-2% per month) in your contract to incentivize on-time payment.
Do I need a contract for brand deals?
Always use a written contract for brand deals. Verbal agreements are not legally enforceable. Your contract must include: scope of work, compensation, payment terms, usage rights, IP ownership (you retain copyright), content creator controls, liability/indemnification, termination clause, exclusivity terms (if applicable), FTC disclosure compliance, and dispute resolution. Use free templates from Creator Law Center or consult an entertainment attorney for deals over $10K.
What is the difference between flat fee and CPM brand deals?
Flat fee deals pay a fixed amount per deliverable regardless of performance—predictable income but no upside if content goes viral. CPM-based deals (Cost Per Mille) pay $5-$20 per 1,000 views—unlimited upside potential but income is uncertain and algorithm-dependent. Flat fee is standard for 80% of brand deals. CPM is best for creators with consistent 100K+ views who want to capitalize on viral potential.
How do I build a media kit for brand deals?
Your media kit should include: (1) Profile photo and bio, (2) Follower count and engagement rate, (3) Audience demographics (age, gender, location from TikTok analytics), (4) Top-performing videos (3-5 examples with view counts), (5) Previous brand partnerships or testimonials, (6) Rate card or contact information. Use Canva free templates, Adobe Express, or hire a designer on Fiverr ($20-$50). Keep it 1-2 pages, professional, and update quarterly.