How Much to Charge for TikTok Sponsorships
Complete pricing guide with formulas, benchmarks, and negotiation strategies
📅 Updated: November 2025💰 Pricing Guide
Pricing Formula
Base Rate = (Followers ÷ 1,000) × $10-$20
Then multiply by engagement multiplier, niche factor, and deliverables
Example: 50K followers
50 × $15 = $750 base rate per post
Example: 200K followers
200 × $15 = $3,000 base rate per post
Example: 1M followers
1,000 × $15 = $15,000 base rate per post
Industry Benchmark Rates by Follower Count
| Tier | Followers | Per Post | 3-Post Package |
|---|---|---|---|
| Nano | 1K - 10K | $50 - $250 | $100 - $500 |
| Micro | 10K - 50K | $250 - $1,000 | $500 - $2,500 |
| Mid-Tier | 50K - 100K | $1,000 - $2,500 | $2,500 - $6,000 |
| Macro | 100K - 500K | $2,500 - $10,000 | $6,000 - $25,000 |
| Mega | 500K - 1M | $10,000 - $25,000 | $25,000 - $60,000 |
| Celebrity | 1M+ | $25,000 - $100,000+ | $60,000 - $250,000+ |
Rate Adjustment Factors
Charge MORE for:
- ✅ Engagement rate 5%+ (add 20-50%)
- ✅ High-value niche: finance, tech, B2B (add 30-100%)
- ✅ Exclusivity clause (add 50-100%)
- ✅ Spark Ads usage rights (add 50-100%)
- ✅ Multi-platform bundle (TikTok + IG + YouTube)
- ✅ Rush delivery (add 25-50%)
- ✅ Proven conversion rates/ROI
- ✅ Premium audience demographics (high income, decision-makers)
Charge LESS for:
- ❌ Low engagement (subtract 20-40%)
- ❌ General entertainment niche
- ❌ First-time client (offer discount for portfolio building)
- ❌ Long-term partnership (volume discount)
- ❌ Products you genuinely love (authentic endorsement)
- ❌ Nonprofit/charitable causes