TikTok monetization by country varies dramatically, with Tier 1 markets like the United States paying creators $0.80-$1.00 per 1,000 qualified views while Tier 3 countries like India and parts of Southeast Asia average below $0.10 per 1,000 views. This 10x pay gap means a creator in the US earning $500 per month from platform payouts would earn under $50 for the same view count in a lower-tier market. Understanding where TikTok pays best and which monetization programs are available in your country is essential for setting realistic income expectations.
Key Findings
Our analysis of TikTok creator payment data across 25+ countries reveals several critical patterns:
- The United States, United Kingdom, and Germany consistently pay the highest RPMs (revenue per mille) for Creativity Program content, with US creators averaging $0.80-$1.00 per 1,000 qualified views.
- Creators in Tier 1 countries earn 5-10x more per view than creators in Tier 2 and Tier 3 countries, even when content quality and engagement rates are comparable.
- TikTok Shop availability significantly boosts earning potential where it is live. Creators in the US, UK, and Southeast Asian markets with Shop access report 30-60% higher total earnings compared to creators in the same countries before Shop launched.
- The Creativity Program has replaced the Creator Fund in most markets, but availability still varies. As of early 2026, the program is available in approximately 30 countries, up from the original 5-country Creator Fund.
- Brand deal rates correlate with advertising CPMs in each country. US brand deal rates are 3-5x higher than equivalent deals in Brazil or Mexico, reflecting the higher advertiser spending in those markets.
- Currency and purchasing power matter. A $200/month payout that barely covers expenses in New York City represents a significant income supplement in countries like the Philippines or Nigeria.
Estimate your TikTok earnings based on your country and view count →
TikTok RPM by Country — Primary Data
RPM (Revenue Per Mille) represents the amount a creator earns per 1,000 qualified views through the TikTok Creativity Program. These figures reflect aggregated creator reports and industry data from 2025-2026.
Tier 1 Countries: Highest-Paying Markets
Tier 1 countries share common characteristics: high GDP per capita, mature digital advertising markets, and strong advertiser competition on TikTok. Creators in these markets benefit from premium CPMs (cost per mille) that advertisers pay to reach their audiences.
| Country | Creativity Program RPM | TikTok Shop Available | Brand Deal Rate (10K-50K followers) | Creator Fund (Legacy) |
|---|---|---|---|---|
| United States | $0.80-$1.00 | Yes | $200-$500/post | Replaced by Creativity Program |
| United Kingdom | $0.70-$0.90 | Yes | $150-$400/post | Replaced by Creativity Program |
| Germany | $0.65-$0.85 | Yes | $150-$380/post | Replaced by Creativity Program |
| Canada | $0.60-$0.80 | Yes | $140-$350/post | Replaced by Creativity Program |
| Australia | $0.60-$0.80 | Yes | $130-$340/post | Replaced by Creativity Program |
| France | $0.55-$0.75 | Yes | $120-$320/post | Replaced by Creativity Program |
| Netherlands | $0.55-$0.70 | Limited | $110-$300/post | Replaced by Creativity Program |
| Sweden | $0.50-$0.70 | Limited | $110-$280/post | Replaced by Creativity Program |
| Japan | $0.50-$0.65 | Yes | $100-$300/post | Replaced by Creativity Program |
| South Korea | $0.45-$0.65 | Yes | $100-$280/post | Replaced by Creativity Program |
US creators consistently rank first in RPM because American advertisers spend more per impression than advertisers in any other market. The UK and Germany follow closely, benefiting from strong European advertising ecosystems.
Use the RPM calculator to compare your actual RPM against these country benchmarks.
Tier 2 Countries: Mid-Range Markets
Tier 2 countries have growing digital advertising markets but lower CPMs than Tier 1. Creators in these markets often compensate by pursuing cross-border brand deals or diversifying across multiple income channels.
| Country | Creativity Program RPM | TikTok Shop Available | Brand Deal Rate (10K-50K followers) | Creator Fund (Legacy) |
|---|---|---|---|---|
| Brazil | $0.20-$0.35 | Yes | $50-$150/post | Replaced by Creativity Program |
| Mexico | $0.15-$0.30 | Yes | $40-$120/post | Replaced by Creativity Program |
| Italy | $0.40-$0.55 | Yes | $80-$200/post | Replaced by Creativity Program |
| Spain | $0.35-$0.50 | Yes | $70-$180/post | Replaced by Creativity Program |
| Poland | $0.25-$0.40 | Limited | $50-$140/post | Replaced by Creativity Program |
| Turkey | $0.10-$0.25 | Limited | $30-$100/post | Replaced by Creativity Program |
| Saudi Arabia | $0.30-$0.50 | Yes | $80-$250/post | Replaced by Creativity Program |
| UAE | $0.35-$0.55 | Yes | $90-$280/post | Limited availability |
| Thailand | $0.10-$0.20 | Yes | $25-$80/post | Replaced by Creativity Program |
| Indonesia | $0.08-$0.18 | Yes | $20-$70/post | Replaced by Creativity Program |
| Vietnam | $0.08-$0.15 | Yes | $15-$60/post | Limited availability |
| Philippines | $0.05-$0.15 | Yes | $15-$50/post | Replaced by Creativity Program |
| Malaysia | $0.10-$0.20 | Yes | $25-$80/post | Replaced by Creativity Program |
Notable outliers in Tier 2 include Saudi Arabia and the UAE, where high advertiser spending on lifestyle and luxury brands pushes RPMs and brand deal rates above what GDP alone would predict.
Program Availability by Country
Beyond RPM differences, TikTok's monetization programs are not universally available. This creates an additional layer of geographic inequality for creators.
| Monetization Program | Countries with Full Access | Countries with Limited/No Access |
|---|---|---|
| Creativity Program | US, UK, Germany, France, Canada, Australia, Brazil, Japan, South Korea, Italy, Spain, + ~20 more | India, most of Africa, parts of Central Asia |
| TikTok Shop | US, UK, Indonesia, Thailand, Vietnam, Philippines, Malaysia, Saudi Arabia, + expanding | Most of Europe (except UK), Japan, most of Latin America |
| LIVE Gifts | 30+ countries | Many smaller markets |
| Creator Marketplace (brand deals) | Most markets | Restricted in some regions |
| Series (paid content) | US, UK, select markets | Most countries |
| TikTok Pulse (ad revenue sharing) | US primarily | Most countries |
For creators in countries without Creativity Program access, alternative monetization strategies like brand deals, affiliate marketing, and digital product sales become essential.
TikTok Monetization by Country — Extended Analysis
Why Country Differences Exist
TikTok's per-view payouts are fundamentally tied to advertising revenue. The platform earns money from advertisers, and a portion flows to creators. In countries where advertisers pay higher CPMs (because consumers have more purchasing power), creators receive higher RPMs.
The advertising CPM hierarchy roughly follows GDP per capita, with adjustments for market maturity and advertiser competition:
- US TikTok ad CPMs: $6-$10 average
- UK TikTok ad CPMs: $5-$8 average
- Brazil TikTok ad CPMs: $1.50-$3.50 average
- Indonesia TikTok ad CPMs: $0.50-$1.50 average
Since creators receive a share of this ad revenue, the country-level pay gap is a direct reflection of what advertisers are willing to spend per impression in each market.
Strategies for Creators in Lower-Paying Countries
Creators in Tier 2 and Tier 3 countries can narrow the earnings gap through several approaches:
Create English-language content. TikTok's algorithm distributes content based on engagement signals, not just geography. Creators who produce English content can attract US and UK viewers, earning higher RPMs on those views. The TikTok algorithm guide explains how the recommendation system distributes content across borders.
Focus on brand deals over platform payouts. While Creativity Program RPMs are fixed by country, brand deal rates are negotiable. A creator in Brazil who builds an audience that overlaps with a US brand's target demographic can command rates closer to US benchmarks.
Sell digital products in USD. Digital products priced in US dollars and sold through international payment processors give creators in any country access to global purchasing power. A course creator in Nigeria selling a $47 product to a US audience earns the same $47 per sale as a US-based creator. Read the digital product selling guide for setup details.
Leverage TikTok Shop where available. In Southeast Asian markets (Indonesia, Thailand, Vietnam, Philippines, Malaysia), TikTok Shop is heavily promoted by the platform. Creators in these countries report that Shop commissions often exceed their Creativity Program earnings by 3-5x.
The Impact of TikTok Shop on Country-Level Earnings
TikTok Shop has reshaped the monetization landscape in countries where it is available. In Southeast Asia, where Creativity Program RPMs are among the lowest globally, Shop commissions have become the primary revenue source for many creators.
Indonesian creators, for example, report average monthly Shop earnings of $300-$800 for those with 50,000-200,000 followers, compared to just $30-$80 from the Creativity Program with similar view counts. This makes Indonesia one of the most interesting markets globally: low per-view payouts but strong commerce-driven earnings.
For creators looking to speed up their TikTok payouts, payment processing times also vary by country, adding another layer to the geographic equation.
Methodology
The data in this article was compiled from the following sources:
Creator-reported earnings. We aggregated anonymized RPM data from creator surveys, public earnings breakdowns shared on social media, and community forums where creators in different countries compare payouts. Sample sizes vary by country, with US data reflecting the largest pool (500+ data points) and smaller markets having fewer contributors (50-100 data points).
Industry reports. Data from creator economy research firms, advertising industry CPM benchmarks, and TikTok's own published statistics on program availability informed the country-level analysis.
TikTok official documentation. Program eligibility requirements and country availability lists were verified against TikTok's creator portal and help center documentation as of January 2026.
Limitations. RPM ranges represent aggregated estimates and individual creator experiences may fall outside these ranges based on niche, content quality, audience demographics, and other factors. TikTok does not publicly disclose exact per-country payment rates, so all figures are derived from creator-reported data and should be treated as directional benchmarks rather than guaranteed rates.
Data is refreshed quarterly. The figures in this article reflect Q4 2025 and Q1 2026 data. For historical context on how earnings fluctuate across the year, review the seasonal TikTok earnings trends.
Calculate Your Own Numbers
Country-level averages provide useful benchmarks, but your actual earnings depend on your specific niche, content format, audience demographics, and engagement rates. Use the TikTok Money Calculator to input your own view counts and see estimated earnings adjusted for your market.
For creators looking to maximize revenue regardless of country, the complete TikTok monetization guide covers every available revenue channel, and the Creator Fund calculator provides program-specific estimates. Understanding the requirements and checklist for TikTok monetization is also a critical first step for creators in newly eligible countries.