TikTok LIVE Shopping Guide 2025
How to sell products during live streams and maximize your earnings
What is LIVE Shopping?
LIVE Shopping combines the engagement of live streaming with instant purchasing. It's the fastest-growing e-commerce format, with billions in sales in 2024.
Go LIVE
Stream to your audience showcasing products
Showcase Products
Pin products to LIVE for instant purchase
Earn Commissions
Get paid when viewers buy during your LIVE
How to Set Up LIVE Shopping
Join TikTok Shop
Apply at TikTok Shop Seller Center or join as affiliate through Creator Marketplace. Meet requirements: 18+, 0-5K followers (varies by region).
Build Product Showcase
Add products to your showcase: your own products or affiliate products from TikTok Shop catalog. Curate 10-50 products for your LIVE sessions.
Plan Your LIVE
Choose 5-10 products to feature. Create talking points for each. Set special LIVE-only discounts. Schedule your LIVE and promote it in advance.
Set Up Studio
Good lighting (ring light recommended). Clear background. Product display area. Stable phone mount or tripod. Test audio quality.
Go LIVE with Products
Start LIVE stream. Tap shopping bag icon. Select products to feature. Pin products during demonstration. Respond to questions in real-time.
Drive Sales
Demonstrate products. Create urgency with limited-time offers. Answer viewer questions. Announce when stock is low. Show social proof (reviews, testimonials).
LIVE Shopping Best Practices
Create Urgency
- • Limited-time discounts (20% off during LIVE only)
- • Flash sales every 15 minutes
- • Limited stock announcements
- • Countdown timers for deals
Demonstrate Products
- • Show products in use (unboxing, try-on, demo)
- • Highlight key features and benefits
- • Compare to competitors
- • Show before/after results
Engage Viewers
- • Greet viewers by name
- • Answer questions immediately
- • Run giveaways for engagement
- • Thank purchasers publicly
Optimize for Sales
- • Pin bestsellers prominently
- • Bundle products for higher AOV
- • Offer LIVE-exclusive bundles
- • Use "Add to Cart" prompts frequently