Creator Fund Replaced with Creator Rewards Program
New program offers up to 20x higher earnings but requires 10K followers and 100K monthly views
Key Takeaway for Creators
TikTok has officially sunset the Creator Fund and launched the Creator Rewards Program with dramatically higher payouts but significantly increased eligibility requirements. While earnings potential is 10-20x higher, the barrier to entry has raised substantially, focusing rewards on established creators producing longer-form content.
Creator Fund vs. Creator Rewards: Side-by-Side Comparison
| Criteria | Creator Fund (OLD) | Creator Rewards (NEW) |
|---|---|---|
| Follower Requirement | 1,000 followers | 10,000 followers |
| View Requirement | 10,000 views (30 days) | 100,000 views (30 days) |
| Video Length | Any length | 1 minute+ only |
| Earnings Per 1K Views | $0.02 - $0.04 | $0.40 - $1.00 |
| Status | ❌ Discontinued | ✅ Active |
New Eligibility Requirements
📊 10,000 Followers
You must have at least 10,000 followers on your TikTok account. This is a 10x increase from the Creator Fund's 1,000 follower requirement.
👁️ 100,000 Monthly Views
Your qualified videos (1 minute+) must generate at least 100,000 views in the last 30 days. This resets monthly and only counts eligible content.
⏱️ Videos Must Be 1 Minute or Longer
Only videos longer than 60 seconds qualify for Creator Rewards earnings. Short-form content (under 1 minute) does not generate revenue through this program.
🌍 Regional Availability
Must be 18+ and located in an eligible country (US, UK, Germany, France, and select other regions).
Why TikTok Made This Change
TikTok's shift from Creator Fund to Creator Rewards reflects the platform's strategic pivot toward longer-form content and higher-quality creators. The company aims to:
- Compete with YouTube for mid-form content (1-10 minutes)
- Increase average watch time and platform engagement
- Focus monetization on established creators rather than micro-creators
- Improve earnings for serious, professional content creators
- Reduce fraudulent accounts exploiting low Creator Fund thresholds
What Happens to Creator Fund Members?
Creators currently enrolled in the Creator Fund received notifications about the transition:
- Automatic Opt-Out: The Creator Fund was automatically discontinued
- Opt-In Required: You must manually apply for Creator Rewards if eligible
- Pending Payments: All Creator Fund earnings were paid out before shutdown
- Grace Period: Small creators given time to grow to new thresholds
How to Qualify for Creator Rewards
- 1
Grow to 10,000 Followers
Focus on consistent, niche content. Use trending sounds, collaborate, and engage with your community
- 2
Create 1+ Minute Videos
Shift your strategy to produce engaging content over 60 seconds. Focus on retention and storytelling
- 3
Hit 100K Monthly Views
Post consistently (3-5x/week) and optimize for the algorithm changes favoring retention
- 4
Apply Through Creator Portal
Once eligible, apply via Settings → Creator Tools → Creator Rewards Program