TikTok Adds Mention Features for Liked and Favorited Videos
New cross-referencing capabilities make it easier to share and reference saved content
Key Takeaway for Creators
TikTok's new mention feature allows users to directly reference videos from their Liked and Favorited collections within their own content. This creates new opportunities for reaction videos, recommendations, compilations, and community building through content curation.
What's New?
Previously, creators could stitch or duet with videos they encountered, but there was no easy way to reference specific videos they had saved. The new mention feature solves this by allowing users to tag videos from their Liked and Favorited collections directly.
How It Works
Create Your Video
Start creating content as usual in the TikTok editor
Add Video Mention
Tap the mention button and select "Liked Videos" or "Favorited Videos"
Choose Specific Video
Browse your saved collection and select the video to mention
Viewers Can Click Through
The mention appears as a clickable link that takes viewers directly to the referenced video
Creative Use Cases
Video Recommendations & Reviews
Create "Top 10" or recommendation videos where viewers can instantly access each mentioned video. Perfect for "Best TikToks of the Week" compilations or niche content curation.
Tutorial References
Reference previous tutorials or related content you've saved. Example: "Building on the technique from [mentioned video], here's an advanced version..."
Reaction & Commentary Series
Create reaction series where you discuss multiple videos you've saved, with viewers able to watch the originals directly from your mentions.
Creator Spotlights
Highlight favorite creators by mentioning their best work from your Liked collection, driving traffic to fellow creators you appreciate.
Benefits for Creators
Enhanced Storytelling
Build richer narratives by referencing specific videos as evidence or examples
Community Building
Drive traffic to creators you admire, fostering collaboration and mutual support
Curation Content Type
Develop a new content vertical based on curating and recommending videos
Easier Referencing
No more "I'll link in comments"—direct mentions provide instant access
How to Use This Feature
- 1.Start creating a new video in the TikTok app
- 2.In the editing screen, look for the @ mention icon
- 3.Select either "Liked Videos" or "Favorited Videos" from the menu
- 4.Browse your collection and tap the video you want to mention
- 5.The mention will appear as a clickable link in your video
- 6.Publish your video—mentions will be active immediately
Grow Your TikTok Presence
Use new features to expand your reach and calculate your growth:
Strategic Applications for Different Creator Types
Educational Creators
Use mentions to build comprehensive learning pathways and reference material:
Course-Style Content Series
- • Create "Part 2" videos that mention "Part 1" from your Liked collection
- • Build progressive learning paths: "Before watching this, check out [mentioned video]"
- • Reference prerequisite concepts from previous videos
- • Create master class compilations mentioning all related tutorials
Resource Libraries
- • "Top 10 videos every [niche] creator should watch" with direct mentions
- • Curated playlists for different skill levels (beginner, intermediate, advanced)
- • "Best of" compilations from your favorite educational creators
- • Reference videos that inspired your content or methodology
Entertainment & Commentary Creators
Leverage mentions to create engaging reaction and commentary content:
Reaction Content Ideas:
- • "Reacting to my top 5 favorited videos this month"
- • "Videos that changed my perspective" compilation
- • "TikToks that made me laugh this week" roundup
- • "Most controversial takes I've saved" discussion
- • "Hidden gems you need to see" curation
Commentary Series:
- • Weekly "TikTok Review" mentioning standout content
- • Trend analysis referencing multiple examples
- • "What we can learn from [mentioned video]" breakdowns
- • Comparison videos analyzing different approaches
- • "Creator spotlight" series featuring others' work
Business & Professional Creators
Case Study Development
- • Reference successful campaigns or strategies from other creators
- • Build "what works" compilations with direct video mentions
- • Create industry analysis videos citing specific examples
- • Develop comparative studies between different approaches
Authority Building
- • Curate "essential viewing" lists for your industry
- • Reference thought leaders and their best content
- • Create "required watching" guides for newcomers to your niche
- • Build credibility by associating with established voices
Best Practices and Optimization
Organizing Your Liked and Favorited Collections
To make the most of this feature, organize your saved content strategically:
Liked Videos Strategy
- • Use "Liked" for general inspiration and content you enjoy
- • Regularly review and unlike outdated or irrelevant content
- • Like videos you might want to reference in future content
- • Consider your Liked collection as your public-facing taste
Favorited Videos Strategy
- • Use "Favorites" for high-value content you want to reference
- • Organize favorites by topic or content type (if possible)
- • Favorite videos that align with your content strategy
- • Keep favorites curated and relevant to your niche
Engagement Optimization with Mentions
Driving Viewer Action
Maximize engagement when using video mentions:
- • Clear Instructions: "Tap the mention to watch the full video"
- • Create Curiosity: "You won't believe what happens in this video"
- • Build Anticipation: "Watch this first, then come back for my take"
- • Ask Questions: "What do you think about this? Watch and tell me"
Timing and Placement
- • Mention videos early to set context for your content
- • Use mentions as proof points for your arguments
- • Place mentions at natural transition points in your video
- • End with a mention to encourage continued viewing
Community and Collaboration Benefits
Building Creator Networks
The mention feature facilitates stronger creator communities and collaboration opportunities:
Mutual Support:
- • Spotlight smaller creators by mentioning their best work
- • Create "creator of the week" features
- • Build reciprocal mention relationships
- • Support niche communities through curation
- • Drive traffic to creators you admire
Collaboration Opportunities:
- • Reach out to mentioned creators for future collabs
- • Build relationships through thoughtful mentions
- • Create cross-promotional content series
- • Develop niche-specific creator networks
- • Organize community challenges with mentions
Audience Value Creation
Curation as Content Strategy
Position yourself as a trusted curator in your niche:
- • Weekly "must-watch" roundups with 5-10 mentions
- • Monthly "best of" compilations for your niche
- • Seasonal content recommendations
- • Beginner resource guides with essential viewing
Value-Add Commentary
Don't just mention—add your unique perspective:
- • Explain why each mentioned video is valuable
- • Provide context or background information
- • Share your personal takeaways or lessons learned
- • Connect mentioned videos to broader themes or trends
Technical Considerations and Limitations
Feature Limitations to Be Aware Of
Current Restrictions:
- • Can only mention videos from your own Liked/Favorited collections
- • Cannot mention videos that have been deleted or made private
- • Limited number of mentions per video (typically 5-10)
- • Mentions must be added during video creation, not after posting
- • No analytics on mention click-through rates (yet)
Workarounds and Solutions:
- • Like/favorite videos in advance that you plan to mention
- • Keep your collections organized and up-to-date
- • Plan mention-heavy content in advance
- • Use captions to provide additional context for mentions
- • Combine mentions with other engagement tactics (duets, stitches)
Privacy and Etiquette Considerations
Best Practices for Mentioning Others' Content
- • Always provide positive or constructive commentary
- • Credit the original creator verbally in your video
- • Don't use mentions to criticize or mock other creators
- • Consider reaching out to creators before featuring their work
- • Respect content creators' wishes if they ask for removal
Community Guidelines
- • Don't spam mentions or over-reference content
- • Ensure mentioned content aligns with your brand values
- • Be mindful of copyright and fair use principles
- • Avoid mentioning controversial or problematic content
Monetization Opportunities with Mentions
Revenue-Generating Content Formats
Product Review Compilations
Create comprehensive product roundups:
- • "Best [product category] reviews" mentioning top product videos
- • Add your own affiliate links in the caption
- • Provide comparison analysis across mentioned products
- • Update monthly with new mentions for fresh content
Sponsored Mention Opportunities
Potential new brand partnership formats:
- • Brands may pay for inclusion in curated "best of" mentions
- • Create sponsored roundup content featuring brand videos
- • Develop "featured creator" series with brand sponsorship
- • Offer mention placement as part of brand deal packages
Content Series Ideas for Consistent Revenue
Weekly Series Formats:
- "Monday Motivation": Mention inspiring content to start the week
- "Tutorial Tuesday": Curate best educational videos
- "Friday Favorites": Top 5 videos of the week
- "Sunday Study": Deep-dive learning resources
Monthly Themes:
- "Month in Review": Best content from past 30 days
- "Creator Spotlight": Feature one creator's best work
- "Trend Analysis": Mention examples of trending content
- "Hidden Gems": Underrated videos worth watching
Future Potential Enhancements
Expected Feature Developments
Based on TikTok's development patterns, these enhancements are likely coming:
Short-term (3-6 months):
- • Analytics for mention click-through rates
- • Ability to create mention playlists or collections
- • Enhanced search within Liked/Favorited videos
- • Notification when mentioned videos are deleted
- • Mention suggestions based on video content
Long-term (6-12 months):
- • Ability to mention any public video (not just saved)
- • Collaborative mention features with other creators
- • Mention-based content discovery algorithms
- • Monetization options for highly-mentioned content
- • Integration with TikTok Shop for product mentions
Official Sources & Further Reading
- SocialBee: Latest TikTok Updates →
TikTok Creator Portal: Official documentation on new features and how to use them effectively.
TikTok Community Guidelines: Best practices for mentioning and referencing other creators' content.