TikTok Shop Expands to France, Germany, and Italy
Major European expansion despite regulatory uncertainty in the United States
Key Takeaway
TikTok Shop's launch in three major European markets signals the platform's commitment to global social commerce leadership. European creators now have access to the same monetization opportunities that have proven successful in the US and UK markets.
Three New Markets Launch Simultaneously
On March 27, 2025, TikTok Shop officially launched in France, Germany, and Italy, marking the platform's most significant European expansion to date. This strategic move comes despite ongoing regulatory challenges in the United States, demonstrating TikTok's confidence in its social commerce model.
France
68 million population
45M TikTok users
Germany
84 million population
20M TikTok users
Italy
59 million population
18M TikTok users
What's Included in the European Launch
Full E-Commerce Integration
In-app shopping with local currency support (EUR)
Creator Affiliate Program
Commission-based earnings for product promotion
Local Logistics
Partnerships with European fulfillment centers
LIVE Shopping
Interactive livestream shopping events
Strategic Implications
The European expansion is particularly notable given the timing—coming amid US regulatory uncertainty, TikTok is diversifying its global commerce footprint. The move positions TikTok Shop to compete directly with established e-commerce platforms like Amazon and European players like Zalando and Otto.
- Combined market of 211 million people across three countries
- 83 million active TikTok users gaining shopping access
- Projected €5+ billion in GMV from European markets by end of 2025
- Thousands of creator monetization opportunities opening up
US Creators: Learn from TikTok Shop Success
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