TikTok Shop Ranks as Third-Fastest Growing Brand in the US
Morning Consult research reveals explosive growth in consumer favorability
Key Takeaway for Creators
TikTok Shop's rapid ascent to third place in brand growth rankings signals a seismic shift in social commerce. For creators, this means increased shopping behavior from audiences, higher conversion rates, and more opportunities for affiliate earnings and brand partnerships through the platform.
What the Research Shows
According to Morning Consult's latest brand tracking data, TikTok Shop secured the third position among brands with the most significant year-over-year growth in consumer favorability. This achievement is particularly remarkable given that TikTok Shop launched in the US market less than two years ago.
Growth Metrics
Fastest Growing Brand
YoY Consumer Favorability
Projected 2025 GMV
Why TikTok Shop Is Growing So Fast
Discovery-Driven Shopping
Unlike traditional e-commerce where users search for products they already want, TikTok Shop introduces users to products through entertaining content, creating demand rather than just fulfilling it.
Authentic Creator Recommendations
Consumers trust product recommendations from creators they follow more than traditional advertising, leading to higher conversion rates and repeat purchases.
Seamless In-App Experience
Users can discover, research, and purchase products without leaving TikTok, reducing friction and abandoned carts compared to traditional social media shopping.
Competitive Pricing
TikTok Shop offers aggressive pricing and frequent promotions, with many products priced lower than competitors like Amazon and Walmart.
What This Means for Creators
TikTok Shop's explosive growth creates a rising tide that lifts all boats. As consumer favorability increases, every creator stands to benefit from higher conversion rates, expanded product catalogs, and increased brand investment.
More Earning Opportunities
As TikTok Shop grows, so do commission rates and available products. More brands are joining the platform, creating more partnership opportunities for creators of all sizes.
In Q4 2025 alone, over 5,000 new brands joined TikTok Shop, expanding product selection by 40% and creating thousands of new affiliate opportunities.
Higher Conversion Rates
Growing consumer trust in TikTok Shop means audiences are more willing to make purchases, translating to better ROI on your content and higher affiliate earnings.
Conversion rates have increased 60% year-over-year as consumers become more comfortable with in-app shopping.
Platform Investment
TikTok is investing heavily in Shop infrastructure, creator tools, and incentive programs. Early adopters are seeing the biggest rewards.
TikTok has committed $1B+ to creator payments, logistics improvements, and promotional campaigns in 2025.
How TikTok Shop Compares to Competitors
| Platform | YoY Growth | Avg Conversion Rate | Creator Commission |
|---|---|---|---|
| TikTok Shop | +145% | 8-12% | 5-20% |
| Instagram Shopping | +18% | 2-4% | Varies |
| Facebook Shop | +12% | 1-3% | Varies |
| YouTube Shopping | +35% | 3-6% | Varies |
TikTok Shop's growth significantly outpaces other social commerce platforms, with conversion rates 2-4x higher than competitors due to discovery-driven shopping and seamless checkout experience.
Success Stories: Creators Thriving on TikTok Shop
Tech Review Creator (150K followers)
Tech NicheMonthly Earnings: $8,000-$12,000 from TikTok Shop commissions
Top Products: Wireless earbuds, phone accessories, smart home devices
Strategy: Detailed product comparisons and honest reviews
"TikTok Shop has become my primary income source. The conversion rates are incredible compared to YouTube affiliate links."
Beauty Influencer (350K followers)
Beauty NicheMonthly Earnings: $15,000-$25,000 from TikTok Shop
Top Products: Skincare sets, makeup palettes, beauty tools
Strategy: LIVE shopping events 2-3x weekly
"My LIVE shopping streams regularly hit $5,000+ in sales per session. The real-time interaction drives massive conversions."
Home Decor Creator (80K followers)
Home NicheMonthly Earnings: $3,500-$6,000 from TikTok Shop
Top Products: Organization products, decor items, kitchen gadgets
Strategy: Room transformation videos featuring multiple products
"I bundle 5-10 products in transformation videos. Viewers buy entire setups, not just single items."
How to Capitalize on TikTok Shop's Growth
Join the Affiliate Program Today
Requirements: 1,000+ followers and 10,000+ views in last 30 days. Apply through TikTok Shop Creator Center.
Choose Your Niche Product Category
Focus on categories aligned with your content. Beauty, tech, fashion, and home products perform best.
Create Authentic Product Content
Showcase products you genuinely use and recommend. Authenticity drives higher conversion rates.
Experiment with LIVE Shopping
LIVE streams convert 8-10x higher. Start with 30-minute sessions 1-2x weekly.
Analyze and Optimize
Track which products and content formats drive the most sales. Double down on what works.
Future Projections for TikTok Shop
Based on current growth trajectory and market analysis, TikTok Shop is projected to continue its explosive expansion:
Frequently Asked Questions
Why is TikTok Shop growing faster than other platforms?
TikTok's discovery-driven algorithm, seamless in-app checkout, and authentic creator content create a shopping experience that feels natural rather than forced, resulting in higher conversion rates.
Is it too late to start with TikTok Shop?
Not at all. The platform is still in early growth phase. Creators joining now will benefit from less competition and platform growth incentives designed to attract new affiliates.
What makes a successful TikTok Shop creator?
Authenticity, consistent posting, niche focus, and willingness to experiment with LIVE shopping. Top earners typically post 4-7x weekly and host 1-2 LIVE sessions per week.
Start Earning with TikTok Shop
Calculate your potential earnings and learn how to get started: