TikTok Shop Ranks as Third-Fastest Growing Brand in the US
Morning Consult research reveals explosive growth in consumer favorability
Key Takeaway for Creators
TikTok Shop's rapid ascent to third place in brand growth rankings signals a seismic shift in social commerce. For creators, this means increased shopping behavior from audiences, higher conversion rates, and more opportunities for affiliate earnings and brand partnerships through the platform.
What the Research Shows
According to Morning Consult's latest brand tracking data, TikTok Shop secured the third position among brands with the most significant year-over-year growth in consumer favorability. This achievement is particularly remarkable given that TikTok Shop launched in the US market less than two years ago.
Growth Metrics
Fastest Growing Brand
YoY Consumer Favorability
Projected 2025 GMV
Why TikTok Shop Is Growing So Fast
🎯 Discovery-Driven Shopping
Unlike traditional e-commerce where users search for products they already want, TikTok Shop introduces users to products through entertaining content, creating demand rather than just fulfilling it.
🤝 Authentic Creator Recommendations
Consumers trust product recommendations from creators they follow more than traditional advertising, leading to higher conversion rates and repeat purchases.
⚡ Seamless In-App Experience
Users can discover, research, and purchase products without leaving TikTok, reducing friction and abandoned carts compared to traditional social media shopping.
💰 Competitive Pricing
TikTok Shop offers aggressive pricing and frequent promotions, with many products priced lower than competitors like Amazon and Walmart.
What This Means for Creators
💸 More Earning Opportunities
As TikTok Shop grows, so do commission rates and available products. More brands are joining the platform, creating more partnership opportunities for creators of all sizes.
📈 Higher Conversion Rates
Growing consumer trust in TikTok Shop means audiences are more willing to make purchases, translating to better ROI on your content and higher affiliate earnings.
🚀 Platform Investment
TikTok is investing heavily in Shop infrastructure, creator tools, and incentive programs. Early adopters are seeing the biggest rewards.
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