Top 20 Countries With the Most TikTok Users (2025)
Comprehensive analysis of TikTok's global reach across 20 countries, including user statistics, market penetration, Creator Fund availability, and regional monetization opportunities for creators worldwide.
Table of Contents
Global TikTok Landscape 2025
TikTok has evolved from a regional social media app to a global phenomenon with over 1.7 billion active users worldwide as of January 2025. The platform's reach spans across continents, cultures, and demographics, creating unprecedented opportunities for content creators to build international audiences and monetize their influence.
Understanding TikTok's geographic distribution is critical for creators seeking to maximize their earnings potential. Different regions offer varying monetization opportunities: North America and Europe provide the highest Creator Fund RPM rates and brand deal values, while Southeast Asia offers massive audience scale and engagement rates that can compensate for lower per-view earnings.
Key Global Statistics (2025)
1.7B+
Global active users
150+
Countries and regions
75+
Languages supported
52%
Average global engagement rate
This guide provides detailed statistics for the top 20 countries by user count, regional monetization insights, and practical recommendations for creators targeting international audiences. Use our TikTok Creator Fund calculator to estimate your potential earnings in different markets.
Top 20 Countries by TikTok Users
The following table ranks countries by total active TikTok users, including market penetration percentages, Creator Fund availability, average RPM rates, and top-performing content niches in each market.
| Rank | Country | Active Users | Penetration | Creator Fund | Avg RPM | Top Niches |
|---|---|---|---|---|---|---|
| 1 | 🇺🇸United States | 148.0 million | 43.8% | ✓ Yes | $0.025-$0.045 | Lifestyle, Comedy, Beauty |
| 2 | 🇮🇩Indonesia | 113.0 million | 39.8% | ✓ Yes | $0.015-$0.025 | Entertainment, Food, Music |
| 3 | 🇧🇷Brazil | 84.1 million | 38.9% | ✓ Yes | $0.018-$0.030 | Dance, Comedy, Sports |
| 4 | 🇲🇽Mexico | 62.4 million | 47.2% | ✓ Yes | $0.020-$0.032 | Comedy, Food, Lifestyle |
| 5 | 🇷🇺Russia | 56.9 million | 39.2% | ✗ No | N/A | Entertainment, Tech, Fashion |
| 6 | 🇻🇳Vietnam | 50.6 million | 50.5% | ✓ Yes | $0.012-$0.022 | Food, Travel, Education |
| 7 | 🇵🇭Philippines | 48.3 million | 42.1% | ✓ Yes | $0.015-$0.025 | Entertainment, Beauty, Gaming |
| 8 | 🇵🇰Pakistan | 43.5 million | 18.2% | ✗ No | N/A | Comedy, Sports, Education |
| 9 | 🇹🇭Thailand | 41.9 million | 58.6% | ✓ Yes | $0.015-$0.028 | Beauty, Food, Travel |
| 10 | 🇹🇷Turkey | 38.7 million | 44.8% | ✗ No | N/A | Entertainment, Food, Fashion |
| 11 | 🇬🇧United Kingdom | 35.1 million | 51.2% | ✓ Yes | $0.028-$0.042 | Comedy, Lifestyle, Education |
| 12 | 🇩🇪Germany | 33.8 million | 40.1% | ✓ Yes | $0.030-$0.048 | Tech, Automotive, Lifestyle |
| 13 | 🇫🇷France | 30.4 million | 46.3% | ✓ Yes | $0.028-$0.045 | Fashion, Food, Comedy |
| 14 | 🇮🇹Italy | 28.9 million | 48.7% | ✓ Yes | $0.025-$0.040 | Food, Fashion, Travel |
| 15 | 🇸🇦Saudi Arabia | 27.6 million | 74.2% | ✗ No | N/A | Entertainment, Sports, Comedy |
| 16 | 🇪🇸Spain | 25.2 million | 53.1% | ✓ Yes | $0.025-$0.038 | Music, Comedy, Lifestyle |
| 17 | 🇦🇷Argentina | 23.8 million | 51.5% | ✓ Yes | $0.018-$0.030 | Sports, Comedy, Food |
| 18 | 🇨🇴Colombia | 22.1 million | 42.3% | ✓ Yes | $0.020-$0.032 | Music, Dance, Comedy |
| 19 | 🇲🇾Malaysia | 21.5 million | 63.8% | ✓ Yes | $0.018-$0.030 | Food, Entertainment, Beauty |
| 20 | 🇵🇱Poland | 20.3 million | 53.9% | ✓ Yes | $0.022-$0.035 | Gaming, Tech, Comedy |
How to Read This Data
- Active Users: Monthly active users as reported by TikTok advertising platform data (Q4 2024/Q1 2025)
- Penetration: Percentage of total population using TikTok (higher = more saturated market)
- Creator Fund: Whether the TikTok Creator Fund monetization program is available in that country
- Avg RPM: Average revenue per 1,000 views for Creator Fund participants in that market
- Top Niches: Content categories with highest engagement and monetization potential
Regional Monetization Insights
Geographic clustering reveals distinct monetization patterns across regions. Understanding these regional differences helps creators make strategic decisions about audience targeting, content localization, and revenue optimization.
North America
United States, Mexico
210.4 million
Total Users
Key Highlights
- •Highest Creator Fund RPM rates globally ($0.025-$0.045)
- •Most developed brand deal market with premium rates
- •TikTok Shop rapidly expanding in US market
- •Strong creator economy infrastructure and agencies
Europe
UK, Germany, France, Italy, Spain, Poland
173.7 million
Total Users
Key Highlights
- •High market penetration (40-54% in major markets)
- •Premium RPM rates due to higher CPMs ($0.025-$0.048)
- •Mature influencer marketing industry
- •Strong GDPR compliance requirements for creators
Southeast Asia
Indonesia, Vietnam, Philippines, Thailand, Malaysia
275.3 million
Total Users
Key Highlights
- •Highest total user base globally
- •Extremely high engagement rates (60%+ penetration in some markets)
- •Growing TikTok Shop ecosystem with high conversion rates
- •Lower RPM but higher volume opportunities
Latin America
Brazil, Argentina, Colombia
130.0 million
Total Users
Key Highlights
- •Rapidly growing creator economy
- •High engagement rates and content virality
- •Emerging brand deal opportunities
- •Music and dance content particularly successful
Creator Opportunities by Region
Maximizing Earnings in High-RPM Markets
Creators targeting North America and Europe can benefit from premium RPM rates ($0.025-$0.048) and established brand deal markets. However, competition is significantly higher, and content quality expectations are elevated.
Best Strategies for High-RPM Markets:
- • Focus on evergreen, high-production-value content
- • Target specific niche communities with purchasing power
- • Leverage TikTok Creator Marketplace for brand partnerships
- • Build email lists and external platforms for diversification
Scaling in High-Volume Markets
Southeast Asia and Latin America offer massive total audiences (275M+ and 130M+ respectively) with extremely high engagement rates. While RPM may be lower ($0.012-$0.032), the volume opportunity can compensate through viral reach and TikTok Shop integration.
Best Strategies for High-Volume Markets:
- • Post frequently to capitalize on high engagement
- • Leverage trending sounds and challenges for viral potential
- • Build TikTok Shop presence for e-commerce monetization
- • Create localized content in regional languages
Multi-Region Strategy
Advanced creators often target multiple regions simultaneously by creating content that transcends language barriers (visual humor, dance, beauty tutorials) or by posting language-specific variations. This maximizes both volume (total views) and value (average RPM). Use our multi-platform earnings calculator to model international expansion strategies.
TikTok Calculators in Your Language
We've created localized TikTok earnings calculators in multiple languages to help creators worldwide estimate their earning potential. Each calculator is fully translated and optimized for regional monetization patterns.
Available Languages
Looking for a different language? Contact us through our contact page to request additional language support. We're continuously expanding our multilingual calculator offerings based on user demand.
Data Methodology & Sources
Data Collection
All statistics presented in this report are compiled from verified third-party sources, official TikTok advertising platform data, and industry research publications. User counts reflect active users (accounts that have logged in and engaged with content within the last 30 days), not just registered accounts.
Primary Sources
- •TikTok for Business Ads Manager: Official advertising reach metrics (updated monthly)
- •Statista Global Social Media Statistics: Third-party verified user demographics and penetration rates
- •DataReportal Digital 2025 Reports: Country-specific social media usage statistics
- •Creator Fund RPM Data: Aggregated self-reported earnings from 2,500+ verified creators (anonymized)
- •TikTok Official Documentation: Creator Fund eligibility requirements and payment terms
Data Update Frequency
This report is updated quarterly to reflect the latest user statistics, Creator Fund availability changes, and RPM rate trends. Last update: January 28, 2025. Next scheduled update: April 2025.
Frequently Asked Questions
Michael Chen
Data Analyst & Creator Economist
Michael specializes in analyzing TikTok creator earnings data and platform algorithms. His research has helped thousands of creators understand their metrics and optimize for higher earnings. He tracks Creator Fund rates, engagement benchmarks, and platform trends.
Expert Review
This content has been reviewed by Alex Martinez, Algorithm & Growth Expert, to ensure accuracy and reliability.
Sources & References
All data and information is sourced from reputable sources to ensure accuracy and reliability.
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- 2Digital 2025: Global Overview Report
DataReportal
📊Research StudyPublished: 2025-01Accessed: 2025-01-28 - 3TikTok Users by Country 2025
Statista
📈Data SourcePublished: 2025-01Accessed: 2025-01-28
Important Disclaimers
Educational Content
This content is provided for educational and informational purposes only. It is not intended as a substitute for professional advice. Results and outcomes may vary based on individual circumstances. Always conduct your own research and consider seeking professional guidance before making important decisions.