TikTok Brand Deal Contract Template

INFLUENCER MARKETING AGREEMENT

This Influencer Marketing Agreement ("Agreement") is entered into as of [DATE]
between [BRAND NAME] ("Brand") and [YOUR LEGAL NAME] ("Creator").

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1. SERVICES

Creator agrees to create and publish the following content ("Deliverables"):

  • [NUMBER] TikTok in-feed video(s), each approximately [DURATION] seconds
  • [Optional: NUMBER] Instagram Reels/Stories
  • [Optional: TikTok LIVE mention of approximately X minutes]

Content will promote [PRODUCT/SERVICE] and include:
  • [Specific messaging points, hashtags, or CTAs]
  • Product demonstration/unboxing/usage as appropriate
  • Creator's authentic opinion and style (subject to Brand approval)

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2. POSTING SCHEDULE

  • Draft for Brand review by: [DATE]
  • Brand feedback provided by: [DATE]
  • Final content posted by: [DATE and TIME, including timezone]

If Brand does not provide feedback within [X] business days, Creator may proceed.

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3. COMPENSATION

Brand agrees to pay Creator $[AMOUNT] USD for the Deliverables.

Payment structure:
  • [OPTION A: 100% upon completion and posting]
  • [OPTION B: 50% upon contract signing, 50% upon posting]

Payment method: [PayPal / Bank transfer / Other]
Payment due: [Within X days of invoice / Upon posting]
Late payments: Payments not received within [15] days will incur a [5%] late fee.

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4. USAGE RIGHTS AND LICENSE

Creator grants Brand a [NON-EXCLUSIVE / EXCLUSIVE] license to use content:

Permitted uses:
  • Organic reposting on Brand's social media accounts
  • [Optional: Paid advertising (Spark Ads, other platforms)]
  • [Optional: Use on Brand website, email marketing]

Duration: Brand may use content for [90 DAYS / 1 YEAR / IN PERPETUITY].
Credit: Brand agrees to credit Creator as @[YOUR TIKTOK HANDLE].
Creator retains: Full ownership and rights to post content on own channels.

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5. EXCLUSIVITY

[OPTION A: No exclusivity]
Creator is free to work with competing brands.

[OPTION B: Category exclusivity]
Creator agrees not to promote competing brands in [CATEGORY] for [X DAYS]
before and [X DAYS] after posting.

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6. CREATIVE CONTROL AND APPROVALS

Creator maintains creative control, subject to Brand's reasonable approval.

Approval process:
  • Creator submits draft for review
  • Brand provides feedback within [X] business days
  • Creator implements reasonable feedback
  • Brand may not withhold approval unreasonably

If parties cannot agree after [2] rounds of revisions, either party may terminate.

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7. FTC DISCLOSURE AND COMPLIANCE

Creator agrees to clearly disclose the paid partnership:
  • Enable TikTok's "Branded Content" toggle
  • Include "#ad" at the beginning of the caption
  • Verbally disclose the partnership in the video

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8. CONTENT STANDARDS

Creator agrees that content will:
  • Comply with TikTok Community Guidelines
  • Not include false, misleading, or unsubstantiated claims
  • Not include illegal, defamatory, or offensive material
  • Not violate third-party intellectual property rights

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9. PERFORMANCE METRICS (OPTIONAL)

[OPTION A: No performance guarantees]
Payment is for content creation, not results.

[OPTION B: Reporting only]
Creator agrees to provide performance metrics within [X] days of posting.
Payment is not contingent on performance.

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10. TERMINATION

Either party may terminate this agreement:

Before content creation begins: With written notice, no penalty.

After content creation begins:
  • If terminating without cause, terminating party pays [50%] of total fee
  • If terminating for cause (breach), no payment owed to breaching party

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11. GENERAL TERMS

Entire Agreement: This constitutes the entire understanding between parties.
Amendments: Any changes must be in writing and signed by both parties.
Governing Law: Governed by the laws of [STATE/COUNTRY].

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SIGNATURES

BRAND:
Signature: _______________________
Name: [BRAND REPRESENTATIVE NAME]
Title: [TITLE]
Date: _______________________


CREATOR:
Signature: _______________________
Name: [YOUR LEGAL NAME]
Date: _______________________