TikTok Brand Deal Rates by Follower Count
2025 pricing benchmarks: See what creators charge at every follower tier—from 1K to 1M+
Quick Reference: Rate Formula
Standard Pricing Formula:
Rate = Followers × $0.10 to $0.20
Example 1:
15K followers
$1,500 - $3,000
Example 2:
50K followers
$5,000 - $10,000
Example 3:
200K followers
$20,000 - $40,000
⚠️ Important: This is for baseline rates. Adjust up or down based on engagement rate, niche, deliverables, and usage rights (see sections below).
📊 Tier Details
🎯 Brand Types
Small businesses, local brands, startups
💬 Negotiation Power
Less room to negotiate, often bundle deals (3 posts for $300)
💰 Real Examples
📊 Tier Details
🎯 Brand Types
D2C brands, mid-size companies, regional campaigns
💬 Negotiation Power
Moderate negotiating power, can request 50% upfront payment
💰 Real Examples
📊 Tier Details
🎯 Brand Types
National brands, established companies, agencies
💬 Negotiation Power
Strong negotiating power, often work with manager/agent
💰 Real Examples
📊 Tier Details
🎯 Brand Types
Fortune 500, major consumer brands, global campaigns
💬 Negotiation Power
Works through agents/managers, contract negotiations complex
💰 Real Examples
📊 Tier Details
🎯 Brand Types
Major corporations, Super Bowl advertisers, celebrity-level
💬 Negotiation Power
Full management team, legal contracts, usage rights negotiations
💰 Real Examples
Niche Multipliers: Adjust Your Base Rate
Your niche significantly affects rates. Apply these multipliers to your base rate:
| Niche | Rate Adjustment | Why? |
|---|---|---|
| Finance & Business | +30-50% | High-value audience, B2B deals pay premium |
| Beauty & Fashion | +30-40% | Huge advertiser demand, established influencer market |
| Health & Wellness | +20-30% | Supplement and fitness brands have large budgets |
| Technology | +20-30% | Tech products have high margins, pay well |
| Food & Cooking | 0-15% | Moderate demand, depends on production quality |
| Lifestyle & Vlog | 0-10% | Broad niche, average rates |
| Entertainment & Comedy | -10-20% | Hard to fit products naturally, lower rates |
| Gaming | -10-20% | Saturated market, many unpaid sponsorships |
Example Calculation:
Base: 30K followers × $0.15 = $4,500
Niche: Finance content (+40%)
Final Rate: $4,500 × 1.40 = $6,300 per post
Other Factors That Affect Your Rate
1. Engagement Rate
+20-50% for high engagementIf your engagement rate (likes + comments ÷ followers) is above 5%, charge 20-30% more. Above 8%? Charge 40-50% more. Engagement = actual influence.
Example: 20K followers with 7% engagement can charge same as 30K with 2% engagement.
2. Deliverables
More content = lower per-piece rateSingle video: 100% rate. 3-video package: 80% per video (240% total). Monthly (4 posts): 70% per video (280% total). Brands get volume discount, you get guaranteed income.
Example: Instead of $500 per post, offer 3 posts for $1,200 ($400 each = win-win).
3. Usage Rights
+30-100% for ad repurposingIf brand wants to run your video as paid ad (Facebook, Instagram ads), charge extra. Duration matters: 3 months = +30%, 6 months = +50%, unlimited = +100%.
Example: $500 creation + $250 usage rights (3 months) = $750 total.
4. Exclusivity
+50-100% for category exclusivityIf you can't work with competitors (e.g., can't promote other protein brands), charge double. Limit exclusivity to 3-6 months and specific category only.
Example: $1,000 non-exclusive vs. $1,500-$2,000 exclusive deal.
5. Production Complexity
+20-50% for high-effort contentSimple talking head video = base rate. Complex production (multiple locations, props, editing) = charge more for your time and effort.
Example: Product unboxing: base rate. Full recipe video with 3 locations: +30-40%.
6. Timeline
-10-20% for long-term contractsRush jobs (72-hour turnaround): charge +20%. But long-term partnerships (6-12 months): offer 10-15% discount per post in exchange for guaranteed income.
Example: 6-month deal (2 posts/month): $500/post becomes $425/post, but guaranteed $5,100 total.
Negotiation Scripts: What to Say
✅ When They Ask Your Rate:
"My rate for a single sponsored video is $[X], which includes concept development, filming, editing, and posting. I also offer package deals—for example, 3 videos for $[2.5X]. What's your budget for this campaign?"
Why this works: States your rate confidently, offers options, then asks their budget (lets you gauge if they're serious).
💬 When They Say It's Too High:
"I understand budget constraints. My rate reflects my engagement rate ([X]%), which means your brand reaches highly engaged viewers, not just passive scrollers. Would a reduced package work? For example, I could do 2 videos instead of 3 for $[Y]."
Why this works: Defends your value with data, then offers compromise (fewer deliverables, not lower rate per video).
⚠️ When They Want Free Products Only:
"I appreciate the product offer, but I currently only accept paid partnerships. My rate is $[X], or we could discuss a hybrid model: partial payment + product. Would that work for your budget?"
Why this works: Politely declines free products (unless you're under 5K followers), but leaves door open for hybrid deals.
🚫 When to Walk Away:
If they offer less than 50% of your minimum, politely decline: "I don't think we're aligned on budget for this campaign, but I'd love to work together in the future if budgets allow!"
Why this works: Preserves relationship while maintaining your value. Don't undersell—it sets bad precedent.
Calculate Your Exact Brand Deal Rate
Use our free calculator to determine your rate based on followers, engagement, and niche.
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