Brand Deal Rates by Niche
Comprehensive sponsorship pricing data: See what brands pay across 25+ TikTok content categories
Why Niche Determines Your Brand Deal Value
Your content niche is the single biggest factor in brand deal pricing—often more important than follower count. A finance creator with 50K followers typically charges $7,500-$15,000 per sponsored post, while a comedy creator with the same following might only get $1,000-$3,000.
This 5-10x difference exists because brands pay for expected return on investment, not just reach. Finance audiences buy high-value products (credit cards, investment platforms, courses), while entertainment audiences have lower purchase intent.
Real Example: Same Followers, Different Rates
Finance Creator (100K followers):
Charges: $15,000 - $30,000 per post
Sponsors: Investment apps, credit cards, fintech
Comedy Creator (100K followers):
Charges: $2,000 - $6,000 per post
Sponsors: Mobile games, apps (if any)
10x rate difference for same reach
Understanding "Rate Per Follower"
Throughout this page, we use "rate per follower" as the benchmark metric. Formula: Sponsorship Price ÷ Total Followers = Rate Per Follower. This normalizes pricing across account sizes. A $0.10/follower rate means: 10K followers = $1,000, 100K followers = $10,000, 500K followers = $50,000 per sponsored post.
Highest sponsorship rates, wealthy audiences, high conversion intent
Finance & Investing
Rate per follower
$0.15 - $0.30
10K Followers
$1,500 - $3,000
100K Followers
$15,000 - $30,000
Top Sponsors
Banks, investment apps, credit cards, fintech startups
Why this rate? High customer LTV ($500-$5K), sophisticated audience, credit cards/investment platforms pay top dollar
Business & Entrepreneurship
Rate per follower
$0.12 - $0.25
10K Followers
$1,200 - $2,500
100K Followers
$12,000 - $25,000
Top Sponsors
SaaS platforms, business courses, productivity tools, coaching programs
Why this rate? B2B budgets are larger, SaaS/course sales justify premium, CEO/founder audience valuable
Real Estate
Rate per follower
$0.10 - $0.22
10K Followers
$1,000 - $2,200
100K Followers
$10,000 - $22,000
Top Sponsors
Mortgage lenders, real estate platforms, investment trusts, property management
Why this rate? High transaction values ($200K-$1M+), mortgage/realtor services, investor audience
Technology & SaaS
Rate per follower
$0.10 - $0.20
10K Followers
$1,000 - $2,000
100K Followers
$10,000 - $20,000
Top Sponsors
Software companies, tech gadgets, cloud services, developer tools
Why this rate? Tech buyers spend on subscriptions, early adopter audience, high engagement
Above-average rates, strong brand demand
Beauty & Skincare
Rate per follower
$0.08 - $0.18
10K Followers
$800 - $1,800
100K Followers
$8,000 - $18,000
Top Sponsors
Skincare brands, makeup companies, beauty retailers, subscription boxes
Why this rate? Massive advertiser demand, beauty brands have large budgets, high purchase rates
Health & Wellness
Rate per follower
$0.08 - $0.16
10K Followers
$800 - $1,600
100K Followers
$8,000 - $16,000
Top Sponsors
Supplements, fitness apps, wellness programs, health tech
Why this rate? Supplement/fitness industry well-funded, health-conscious audience spends
Fitness & Gym
Rate per follower
$0.07 - $0.15
10K Followers
$700 - $1,500
100K Followers
$7,000 - $15,000
Top Sponsors
Activewear brands, gym equipment, protein supplements, fitness apps
Why this rate? Activewear, gym equipment, supplements—multiple advertiser categories
Parenting & Family
Rate per follower
$0.07 - $0.14
10K Followers
$700 - $1,400
100K Followers
$7,000 - $14,000
Top Sponsors
Baby products, educational toys, parenting apps, family services
Why this rate? Parents spend heavily on kids, baby product margins allow brand budgets
Average market rates, moderate demand
Fashion & Style
Rate per follower
$0.06 - $0.12
10K Followers
$600 - $1,200
100K Followers
$6,000 - $12,000
Top Sponsors
Clothing retailers, fashion brands, accessories, jewelry
Why this rate? High competition among creators, but fast fashion brands sponsor frequently
Food & Cooking
Rate per follower
$0.05 - $0.11
10K Followers
$500 - $1,100
100K Followers
$5,000 - $11,000
Top Sponsors
Meal kits, kitchen gadgets, cookware, food delivery apps
Why this rate? Kitchen gadgets, meal kits, grocery delivery—good sponsor variety
Home & Interior Design
Rate per follower
$0.05 - $0.12
10K Followers
$500 - $1,200
100K Followers
$5,000 - $12,000
Top Sponsors
Furniture retailers, home decor, DIY tools, smart home tech
Why this rate? Furniture, decor, home improvement—higher ticket items justify spend
Travel
Rate per follower
$0.05 - $0.10
10K Followers
$500 - $1,000
100K Followers
$5,000 - $10,000
Top Sponsors
Hotels, airlines, travel booking sites, luggage brands
Why this rate? Hotels, airlines, booking platforms—seasonal and variable demand
Education & Career
Rate per follower
$0.06 - $0.13
10K Followers
$600 - $1,300
100K Followers
$6,000 - $13,000
Top Sponsors
Online courses, career coaching, certification programs, ed-tech
Why this rate? Online courses, career platforms, educational apps pay decent rates
Below-average rates, high creator supply
Gaming
Rate per follower
$0.04 - $0.09
10K Followers
$400 - $900
100K Followers
$4,000 - $9,000
Top Sponsors
Gaming peripherals, energy drinks, streaming platforms, game publishers
Why this rate? Saturated niche, young audience (lower income), but gaming peripherals/platforms sponsor
Lifestyle & Vlogging
Rate per follower
$0.04 - $0.08
10K Followers
$400 - $800
100K Followers
$4,000 - $8,000
Top Sponsors
Lifestyle brands, subscription boxes, general consumer products
Why this rate? Broad category, less targeted, but volume of sponsorship opportunities
Pets & Animals
Rate per follower
$0.03 - $0.08
10K Followers
$300 - $800
100K Followers
$3,000 - $8,000
Top Sponsors
Pet food, pet toys, veterinary services, pet tech
Why this rate? Pet products sponsor, but smaller budgets than other categories
Art & Design
Rate per follower
$0.03 - $0.07
10K Followers
$300 - $700
100K Followers
$3,000 - $7,000
Top Sponsors
Art supplies, design software, print-on-demand, creative tools
Why this rate? Art supplies, design tools—niche market with smaller advertiser budgets
Lowest sponsorship rates, pure entertainment
Comedy & Skits
Rate per follower
$0.02 - $0.06
10K Followers
$200 - $600
100K Followers
$2,000 - $6,000
Top Sponsors
Mobile apps, games, general consumer products (if at all)
Why this rate? Hardest to monetize, broad audience, low advertiser fit, focus on virality over niche
Dance & Challenges
Rate per follower
$0.02 - $0.05
10K Followers
$200 - $500
100K Followers
$2,000 - $5,000
Top Sponsors
Fashion brands (occasionally), music promotions, mobile games
Why this rate? Young audience, low purchase intent, viral but difficult brand integration
Pranks & Reactions
Rate per follower
$0.02 - $0.05
10K Followers
$200 - $500
100K Followers
$2,000 - $5,000
Top Sponsors
Mobile games, entertainment apps (rare sponsorships)
Why this rate? Pure entertainment, hard to integrate products, younger demographic
ASMR & Satisfying
Rate per follower
$0.02 - $0.06
10K Followers
$200 - $600
100K Followers
$2,000 - $6,000
Top Sponsors
Sleep aids, relaxation products, niche gadgets
Why this rate? Very niche, limited advertiser categories, mostly product-based (oddly satisfying products)
Pricing Modifiers: Adjust Your Rate
The base rates above are starting points. Apply these modifiers to calculate your actual price based on your specific strengths and campaign requirements.
Engagement Rate
+20% to +50%If your engagement rate is 10%+ (vs. average 4-8%), charge 20-50% more. High engagement = better ROI for brands.
Calculation: Base rate × (1 + (Your Engagement - 6%) / 10)
Follower Quality
+15% to +30%High percentage of US/UK/Canadian followers justifies premium. These audiences have higher purchasing power.
Calculation: If 60%+ of audience from Tier 1 countries, add 15-30% to base rate
Content Quality
+10% to +25%Professional editing, good lighting, strong storytelling = premium positioning. Brands pay for quality.
Calculation: Compare your production value to competitors; adjust accordingly
Exclusivity Clauses
+30% to +100%If brand wants category exclusivity (e.g., no other skincare sponsors for 90 days), charge significantly more.
Calculation: Base rate + 30-100% depending on exclusivity length and category
Usage Rights
+20% to +80%If brand wants to repurpose your content for ads, their social, or website, charge extra for usage rights.
Calculation: +20% for social reuse, +50% for paid ads, +80% for unlimited use
Rush/Tight Deadlines
+15% to +40%Brands requesting content within 24-72 hours should pay rush fees.
Calculation: +15% for 1 week notice, +25% for 3 days, +40% for 24 hours
Example: Applying Modifiers
Scenario: Beauty creator, 50K followers, 12% engagement, US audience, brand wants exclusivity
Base rate: 50K × $0.08 = $4,000
+ High engagement (12% vs 6% avg): +30% = $1,200
+ 70% US audience: +20% = $800
+ 90-day exclusivity: +50% = $2,000
Final rate: $8,000
How to Build Your Rate Card
Use these benchmarks to create a defensible, professional rate card for brand pitches and negotiations.
Step 1: Find Your Base Rate
Locate your niche in the tiers above. Note the "rate per follower" range. Multiply by your follower count.
Example: Fitness creator, 75K followers, rate $0.07-$0.15/follower
Base range: 75,000 × $0.07 = $5,250 to 75,000 × $0.15 = $11,250
Step 2: Apply Your Strengths (Modifiers)
Review the pricing modifiers section. Add premiums for high engagement, audience quality, or special requests.
- 10%+ engagement? Add 20-40%
- 60%+ Tier 1 country audience? Add 15-30%
- Professional production quality? Add 10-25%
- Brand wants exclusivity or usage rights? Add 30-100%
Step 3: Create Tiered Packages
Offer 3 packages to give brands options and increase average deal size through upsells.
Basic
1 in-feed video, basic integration, 24hr Instagram Story mention
Base rate
Premium
2 videos, dedicated content, Instagram Reel, usage rights
Base × 1.8
Ambassador
Monthly retainer, 4 videos, exclusivity, full usage, affiliate
Base × 3-4
Step 4: Include Benchmarks in Pitches
Brands respect data-backed pricing. Reference industry benchmarks to justify your rates professionally.
"Based on industry benchmarks for [your niche] creators with [X engagement rate] and [Y% Tier 1 audience], my rate for a sponsored in-feed video is $[amount]. This aligns with the standard $[X]-$[Y] per follower range for premium [niche] content."
Common Pricing Mistakes to Avoid
Pricing too low to "get in the door"
Why it hurts you: Trains brands to expect cheap rates. Start fair or higher—easier to discount than raise later.
Accepting product-only deals with established brands
Why it hurts you: Brands with real budgets pay cash. Product-only = they don't value your work. Exceptions: micro-creators (<5K) building portfolio.
Not adjusting for campaign scope
Why it hurts you: Exclusivity, usage rights, tight deadlines should add 20-100% to base rate. Don't give extras for free.
Copying rates from different niches
Why it hurts you: Comedy creator charging finance rates will get zero deals. Use YOUR niche benchmarks, not aspirational ones.
Negotiating against yourself
Why it hurts you: State your rate. Wait for their response. Don't immediately offer discounts before they even push back.
Ignoring engagement rate
Why it hurts you: High engagement (10%+) justifies 30-50% premium. Low engagement (<3%) means you should charge 20% less or fix engagement first.
Calculate Your Custom Brand Deal Rate
Use our calculator to get personalized pricing based on your followers, engagement, and niche
Try Brand Deal Calculator →Frequently Asked Questions
Frequently Asked Questions
Related Data & Guides
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Step-by-step guide from pitching to closing sponsorships
RPM Rates by Niche
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Data Sources & Disclaimer
Brand deal rate data compiled from: (1) 1,000+ creator surveys across 25+ niches (Dec 2024 - Jan 2025), (2) Publicly disclosed rates from creator case studies and YouTube videos, (3) Influencer marketing platform rate cards (CreatorIQ, AspireIQ, Hashtag Paid, Creator.co), (4) Brand marketing budgets and CPM benchmarks, and (5) TikTok Creator Marketplace pricing guidelines.
Rates are median ranges, not guarantees. Your actual deals depend on: negotiation skills, portfolio quality, audience demographics, brand budgets, campaign scope, and timing. Use these as negotiation starting points and validation, not rigid rules. For personalized rate calculations based on your metrics, use our brand deal calculator.