TikTok creators: ))}
Pricing Modifiers: Adjust Your Rate
The base rates above are starting points. Apply these modifiers to calculate your actual price based on your specific strengths and campaign requirements.
Example: Applying Modifiers
Scenario: Beauty creator, 50K followers, 12% engagement, US audience, brand wants exclusivity
Base rate: 50K × $0.08 = $4,000
-
High engagement (12% vs 6% avg): +30% = $1,200
-
70% US audience: +20% = $800
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90-day exclusivity: +50% = $2,000
Final rate: $8,000
How to Build Your Rate Card
Use these benchmarks to create a defensible, professional rate card for brand pitches and negotiations.
Step 1: Find Your Base Rate
Locate your niche in the tiers above. Note the "rate per follower" range. Multiply by your follower count.
Example: Fitness creator, 75K followers, rate $0.07-$0.15/follower
Base range: 75,000 × $0.07 = $5,250 to 75,000 × $0.15 = $11,250
Step 2: Apply Your Strengths (Modifiers)
Review the pricing modifiers section. Add premiums for high engagement, audience quality, or special requests.
- 10%+ engagement? Add 20-40%
- 60%+ Tier 1 country audience? Add 15-30%
- Professional production quality? Add 10-25%
- Brand wants exclusivity or usage rights? Add 30-100%
Step 3: Create Tiered Packages
Offer 3 packages to give brands options and increase average deal size through upsells.
Basic
1 in-feed video, basic integration, 24hr Instagram Story mention
Base rate
Premium
2 videos, dedicated content, Instagram Reel, usage rights
Base × 1.8
Ambassador
Monthly retainer, 4 videos, exclusivity, full usage, affiliate
Base × 3-4
Step 4: Include Benchmarks in Pitches
Brands respect data-backed pricing. Reference industry benchmarks to justify your rates professionally.
"Based on industry benchmarks for [your niche] creators with [X engagement rate] and [Y% Tier 1 audience], my rate for a sponsored in-feed video is $[amount]. This aligns with the standard $[X]-$[Y] per follower range for premium [niche] content."
Common Pricing Mistakes to Avoid
Calculate Your Custom Brand Deal Rate
Use our calculator to get personalized pricing based on your followers, engagement, and niche
Related Resources
Brand Deal Rates by Follower Count See pricing tiers from nano (1K) to mega-influencers (1M+) How to Price Brand Deals Complete framework for setting competitive sponsorship rates How to Get Brand Deals Step-by-step guide from pitching to closing sponsorships RPM Rates by Niche Creator Fund earnings comparison across content categories
Data Sources & Disclaimer
Brand deal rate data compiled from: (1) 1,000+ creator surveys across 25+ niches (Dec 2024 - Jan 2026), (2) Publicly disclosed rates from creator case studies and YouTube videos, (3) Influencer marketing platform rate cards (CreatorIQ, AspireIQ, Hashtag Paid, Creator.co), (4) Brand marketing budgets and CPM benchmarks, and (5) TikTok Creator Marketplace pricing guidelines.
Rates are median ranges, not guarantees. Your actual deals depend on: negotiation skills, portfolio quality, audience demographics, brand budgets, campaign scope, and timing. Use these as negotiation starting points and validation, not rigid rules. For personalized rate calculations based on your metrics, use our brand deal calculator.