TikTok Brand Deals: How to Get Sponsored & What to Charge
The complete guide to TikTok brand deals: negotiating rates, finding brands, creating media kits, and maximizing your sponsorship income in 2025. Brand deals are the highest-earning income stream in our complete TikTok monetization guide.
Brand Deal Quick Stats
$1,000
Average deal (50K followers)
5-10×
More than Creator Fund
$0.10-$2
Per follower (rate range)
What Are TikTok Brand Deals?
Brand deals (also called sponsorships or partnerships) are agreements where companies pay you to feature their products or services in your TikTok videos. Unlike Creator Fund's passive income, brand deals are active income requiring negotiation and content creation.
Why Brands Work with TikTok Creators
Authentic Endorsements
Creator content feels more genuine than traditional ads, leading to higher conversion rates
Targeted Reach
Creators have loyal, niche audiences that brands want to access
Content Creation
Brands get professional UGC (user-generated content) they can repurpose
How Much to Charge for Brand Deals
Standard Rate Benchmarks by Follower Count
| Tier | Followers | Rate Per Post | Rate Per Follower |
|---|---|---|---|
| Nano | 1K-10K | $50-$200 | $0.05-$0.10 |
| Micro | 10K-50K | $200-$1,000 | $0.10-$0.20 |
| Mid-Tier | 50K-500K | $1,000-$10,000 | $0.15-$0.50 |
| Macro | 500K-1M | $10,000-$50,000 | $0.50-$1.00 |
| Mega | 1M+ | $50,000-$200,000+ | $1.00-$2.00+ |
Rate Multipliers by Niche
Some niches command premium rates due to higher brand budgets and audience purchasing power. Check our complete brand deal rates data by follower count for detailed benchmarks:
Calculate your exact brand deal rate:
Use Brand Deal Calculator →How to Get Brand Deals on TikTok
Join TikTok Creator Marketplace
The official TikTok platform for brand-creator partnerships. Brands can browse creators, view analytics, and send collaboration requests directly.
Requirements:
- • 10,000+ followers
- • 100,000+ views (last 28 days)
- • 18+ years old
- • Account in good standing
How to apply: Settings → Creator tools → TikTok Creator Marketplace → Apply
Create a Media Kit
A media kit is a professional PDF showcasing your stats, demographics, engagement rate, and previous partnerships. Essential for pitching brands.
What to include:
- • Profile photo & bio
- • Follower count & engagement rate
- • Audience demographics (age, gender, location)
- • Top-performing videos (3-5 examples)
- • Previous brand partnerships
- • Rate card or contact info
Tools: Canva (free templates), Adobe Express, or hire a designer on Fiverr ($20-$50)
Use Influencer Platforms
Third-party platforms connect creators with brands actively seeking partnerships:
AspireIQ
Best for micro-influencers (10K-100K)
CreatorIQ
Enterprise brands, higher minimums (50K+)
Hashtag Paid
Good for nano/micro creators (1K+)
Fohr
Free media kit tool + brand matching
Direct Brand Outreach
Email brands you genuinely love with a personalized pitch. Works best for nano/micro creators (1K-50K) targeting smaller brands.
Email Template:
Subject: Partnership Opportunity - [Your Name] x [Brand]
Body:
Hi [Brand Team],
I'm [Name], a [niche] creator with [X] followers on TikTok. I've been using [Product] for [timeframe] and my audience loves seeing authentic product recommendations.
I'd love to collaborate on a sponsored video showcasing [Product]. My audience demographics are [X], and my recent videos average [Y] views with [Z]% engagement.
I've attached my media kit. Would you be open to discussing a partnership?
Negotiation Strategies
8 Rules for Successful Negotiation
1. Always start 20-30% higher
Brands expect negotiation. Your first quote should have room to come down while still hitting your target rate.
2. Never accept the first offer
Even if it seems fair, counter with +15-20%. Brands have budget flexibility they won't reveal upfront.
3. Showcase your engagement rate
If you have 5%+ engagement, lead with this. High engagement justifies premium rates.
4. Bundle for discounts
Offer package deals: 3 videos for 2.5× your single-video rate. Brands love volume discounts.
5. Charge extra for usage rights
Standard rate = 30-90 days. Extended rights (6 months+) or paid ad usage should cost 50-100% more.
6. Get everything in writing
Verbal agreements aren't enforceable. Use a contract or at minimum, detailed email confirmation.
7. Ask for 50% upfront
Professional standard: 50% deposit before work starts, 50% upon delivery. Protects both parties.
8. Know your walk-away rate
Set a minimum you won't go below. If brand won't meet it, politely decline—there will be other opportunities.
Red Flags to Watch For
Payment Required Upfront
Legitimate brands never ask you to buy products or pay fees. This is a scam.
Unrealistic Rates
$10,000 for 5K followers? Too good to be true. Verify the brand is real before proceeding.
No Contract
Professional brands use contracts. Vague terms or "we'll figure it out" are red flags.
Excessive Revisions
More than 2 rounds of revisions should be additional charges. Unlimited revisions = scope creep.
Long Payment Terms
Standard is Net 30 (payment within 30 days). Net 60-90 is acceptable for large brands. Anything longer is a red flag.
Full guide continues with sections on deliverable types, FTC compliance, case studies, and contract templates...
Frequently Asked Questions
Essential Brand Deal Resources
How to Get Brand Deals (Complete)
From zero followers to landing your first sponsorship
How to Negotiate Brand Deals
Advanced negotiation tactics to maximize rates
How to Price Brand Deals
Set profitable rates based on your metrics
TikTok Creator Marketplace Guide
Get discovered by brands on the official platform
Spark Ads for Creators
Earn extra from brands promoting your content
FTC Sponsorship Disclosure Rules
Stay compliant with sponsorship requirements