How to Get Brand Deals on TikTok
Complete guide with 7 proven strategies, pitch templates, and pricing benchmarks for creators at any level
Why Brand Deals Matter
Brand deals are the #1 income source for successful TikTok creators, paying 10-50× more per video than the Creator Fund. A single sponsored post can earn what would take 6-12 months to make from the Creator Fund.
💵 Creator Fund
$0.02-$0.04 per 1K views
= $20-$40 per million views
💼 Brand Deals
$0.10-$0.20 per follower
= $2,000-$4,000 at 20K followers
Typical Brand Deal Rates
| Follower Tier | Rate Range | Average |
|---|---|---|
| 5K–10K (Nano) | $50–$200 | $100 |
| 10K–50K (Micro) | $200–$1,000 | $500 |
| 50K–100K | $1,000–$2,500 | $1,500 |
| 100K–500K (Mid-tier) | $2,500–$10,000 | $5,000 |
| 500K–1M (Macro) | $10,000–$25,000 | $15,000 |
| 1M+ (Mega) | $25,000–$100,000+ | $50,000+ |
Use our calculator: Get a personalized rate estimate based on your followers, engagement, and niche.
Calculate Your Rate →7 Proven Strategies to Get Brand Deals
Optimize Your Profile for Partnerships
First impressions matter. Brands review your profile before reaching out.
- ✓Professional profile picture (face clearly visible)
- ✓Bio clearly states your niche
- ✓Business email in bio
- ✓Link to media kit or portfolio site
- ✓Consistent content theme
- ✓TikTok Business Account
Create Content That Showcases Products Naturally
Demonstrate your ability to integrate products organically.
- • Beauty: "5 products I can't live without"
- • Fitness: "What's in my gym bag"
- • Tech: "My productivity setup tour"
- • Food: "Kitchen essentials every home cook needs"
Tag Brands and Use Product Hashtags
Get on brands' radar organically by tagging and engaging authentically.
- • Tag brands when you genuinely use their products
- • Use branded hashtags in relevant content
- • Comment on brands' posts with value
- • Create content for brand campaigns
Build a Media Kit
Professional presentation of your stats and value proposition.
- • Bio and profile photo
- • Follower count and growth rate
- • Engagement rate and average views
- • Audience demographics
- • Past brand partnerships
- • Pricing guide
Join Influencer Marketing Platforms
Connect with brands actively seeking creators.
Top platforms: #paid, FYPM (For You Paid Media), AspireIQ, CreatorIQ, Grin
Pitch Brands Directly
Don't wait for brands to find you—reach out proactively.
How: Find brands in your niche, email marketing teams with personalized pitch showing how you'd feature their product.
Engage with Brand Communities
Build relationships before asking for partnerships.
- • Comment on brand social posts
- • Join brand ambassador programs
- • Attend creator events
- • Network with other creators
🚩 Contract Red Flags to Avoid
❌ No Written Contract
Risk: No legal protection for payment or deliverables
What to do: Always require written contract before creating content
❌ Payment After Performance
Risk: You may never get paid if brand decides "performance was low"
What to do: Require 50% upfront or full payment before posting
❌ Exclusivity Without Extra Pay
Risk: Can't work with competitors for months without compensation
What to do: Charge 20-40% premium for exclusivity clauses
❌ Unlimited Revisions
Risk: Endless revision requests waste your time
What to do: Limit to 2-3 revision rounds in contract
❌ Usage Rights Forever
Risk: Brand owns your content permanently without extra payment
What to do: Limit usage to 6-12 months or charge licensing fee
Golden Rule: If a deal feels sketchy or a brand won't provide a written contract, walk away. Your reputation and time are worth more than any single deal.
Calculate Your Brand Deal Rate
Get a personalized rate estimate based on your followers, engagement rate, and niche
Use Brand Deal Calculator →