TikTok Ads Hub 2026

TikTok ads typically cost $5-$15 CPM (cost per 1,000 impressions) for In-Feed ads, with CPC ranging from $0.50-$3.00 depending on objective and targeting. Minimum daily budget is $50 at campaign level and $20 at ad group level. Spark Ads tend to deliver 20-30% lower CPM than standard In-Feed ads. Use our TikTok Ad Cost Calculator for precise estimates based on your specific targeting and objectives.

A good ROAS varies by industry: Beauty/skincare should target 4x+, fashion 3.5x+, food/beverage 3.5x+, and SaaS/digital products 5x+. For most e-commerce businesses, breaking even at 2x ROAS is the minimum, with 3-4x being a healthy target. New campaigns may have lower ROAS during the learning phase (first 50 conversions), so plan for 2-3 weeks before evaluating true performance.

Spark Ads boost existing organic posts from creator or brand accounts, while regular In-Feed ads are created directly in Ads Manager. Spark Ads typically perform 30-50% better because they leverage organic social proof (likes, comments, shares all accumulate on the original post). Engagement from Spark Ads flows back to the creator's profile, driving followers. Regular In-Feed ads offer more control over creative but lack authentic social proof.

TikTok requires a minimum of $50/day at the campaign level and $20/day at the ad group level. However, for meaningful results, we recommend starting at $50-$100/day for 7-14 days to gather enough data for optimization. This means a practical minimum testing budget of $700-$1,400. The algorithm needs approximately 50 conversions per ad group per week to exit the learning phase and optimize effectively.

Key tactics include: refreshing creative every 7-14 days to combat fatigue, testing UGC-style content (performs 2-5x better than polished brand ads), broadening targeting to give the algorithm more room to optimize, using Spark Ads for lower CPM, implementing proper conversion tracking for better optimization signals, and retargeting warm audiences (video viewers, website visitors) which typically have 50-70% lower CPA than prospecting.

For conversions, Spark Ads and Video Shopping Ads consistently deliver the best results. Spark Ads leverage organic creator content and social proof for authenticity, while Video Shopping Ads integrate product links directly into the content for seamless purchase flow. In-Feed ads with conversion optimization are also effective when combined with strong creative and proper pixel tracking. For TikTok Shop products specifically, Product Shopping Ads automate creative generation from your catalog.

TikTok ads offer lower CPMs ($5-$15) compared to Meta ($8-$25) and higher engagement rates, especially for younger demographics (18-34). TikTok excels at top-of-funnel awareness and impulse purchases through native-feeling content. Meta still has stronger retargeting capabilities and more mature attribution. Best practice is using both: TikTok for discovery and initial engagement, Meta for retargeting and mid-funnel nurturing. See our detailed TikTok vs Instagram comparison for more data.

Allow 7-14 days minimum for testing. The TikTok algorithm needs about 50 conversions per ad group per week to exit the learning phase. During the first 3-5 days, avoid making changes—let the algorithm learn. After 7 days, review performance and cut underperforming creatives. At 14 days, make strategic decisions about scaling or pivoting. Never judge a campaign based on just 1-2 days of data.

Yes, creators can use TikTok's self-serve ad platform to boost their best content for as little as $20/day. This is especially effective for growing followers (promote your most engaging video), driving traffic to products or services, and building an audience for monetization. Start by promoting content that already performs well organically—this validates the creative and ensures ad spend amplifies a proven winner.

Accurate ROI tracking requires: installing the TikTok Pixel on all website pages, configuring conversion events (ViewContent, AddToCart, Purchase), setting up the Conversions API for server-side tracking, using UTM parameters for cross-platform attribution, and choosing the right attribution window (7-day click, 1-day view recommended). Use our Campaign ROI Calculator to centralize your ad spend and revenue data for clear ROAS measurement.